Introduction
Why knowledge and knowledge management
What is KM
Knowledge Evolution Process
Types of Knowledge
KM Approaches – Overview
Knowledge Creation Model
2. Contents
1.Introduction
2.Why knowledge and knowledge management
3.What is KM
4.Knowledge Evolution Process
5.Types of Knowledge
6.KM Approaches – Overview
7.Knowledge Creation Model
4. The difference between you and the fortune
500 could be small.
It lies in the way you manage your
knowledge
Message from KM Awarding Org.
Most Admired Knowledge Enterprise
(MAKE) Award
5. The Paradigm Shift
Networked Intelligence age
Beyond 21st Century
Industrial age 19th & 20th Century
Knowledge age
21st Century - TODAY
Info Tech age Late 20th Century
Agricultural age
Pre 19th Century
Hunter Gatherer Age
6. Why Knowledge
In an economy where the only certainty is
uncertainty, the one sure source of lasting
competitive advantage is knowledge
(Ikujiro Nonaka, 1991)
0
20
40
60
80
100
1982 1992 2000 2005
Intangible (%)
Tangible (%)
Sour: Brookings Institute.
Prof. Baruch Lev
7. Forces Driving Knowledge
Management
1. Increasing Domain Complexity: Intricacy of internal
and external processes, increased competition, and the
rapid advancement of technology all contribute to
increasing domain complexity.
2. Accelerating Market Volatility: The pace of change,
or volatility, within each market domain has increased
rapidly in the past decade.
3. Intensified Speed of Responsiveness: The time
required to take action based upon slight changes
within and across domains is decreasing.
4. Diminishing Individual Experience: High employee
turnover rates have resulted in individuals with
decision-making authority having less tenure within
their organizations than ever before.
8. So, what does this mean?
Faced with increased complexity, market
volatility and accelerated responsiveness,
today’s younger manager feels less
adequate to make the difficult decisions
faced each day.
KM is important for organizations that
continually face downsizing or a high
turnover percentage due to the nature of
the industry.
10. The Productivity challenge
Average information worker spends over an
hour and a half on email each day, which is 20%
of their work time
Employees get 60-75% of their relevant
information directly from other people
More than 80% of the organization digitized
information reside in individual hard drives and
personal files (and thus not accessible)
Information worker productivity council research February 2004
The knowledge worker investment paradox, Gartner Research July, 2004.
11. Knowledge Management:
Is it that simple?
“Right information and
knowledge to the right person at
the right time”
KM Objective
12. What is KM?
KM is the systematic, explicit and deliberate building, renewal and
application of knowledge to maximize an enterprise’s knowledge-
related effectiveness and returns from knowledge assets - K. Wiig
It is the attempt to recognize what is essentially a human asset
buried in the minds of individuals, and leverage it into an
organizational asset that can be accessed and used by a broader
set of individuals on whose decisions the firm depends - Larry
Prusak
A management philosophy that takes systematic and explicit
advantage of knowledge to make the organization act more
intelligently as well a a way to find, analyze, categorize critical
knowledge areas to make sure appropriate knowledge is available
when and where needed - Kimiz
13. What is Knowledge
Management?
• KM is the process of capturing a
company’s collective expertise
wherever it resides: in databases,
on paper, in people’s heads – and
distributing it to wherever it can help
produce the biggest payoff
(Hibbard, 1997)
14. •IM consists of preplanned responses to anticipated stimuli
•KM consists of unplanned (innovative) responses to surprise stimuli
KM is not Information Management
17. Data, Information, Knowledge and Events
Knowledge
InformationData
Information
System
Decision
Events
Use of
information
Knowledge
18. Data
Information
Knowledge
Wisdom
Raw / hard facts
Collection of related
data with context and
perspective
Organized information
that provides guidance
or initiates action
Understanding that
permits knowledge to
be used
Knowledge Hierarchy
19. Knowledge is a fluid mix of framed experience,
values, contextual information and expert insight
that provides a framework for evaluating and
incorporating new experiences and information.
In organization knowledge is embedded not only in
documents, repositories but also in organizational
routines, processes, practices and norms.
Knowledge exists within people, part and parcel of
human complexity and unpredictability.
22. From Tacit to Articulate knowledge
“We know more than we can tell.”
Michael Polanyi, 1966
TacitArticulated
High Low
MANUAL
How to
play
soccer
Codifiability
25. Knowledge Taxonomies
• ProceduralKnow-how: it is the process, procedures, techniques
and tools you use to get something done
• CausalKnow-why: it relates to strategic insight –
understanding your role, and the value of your decision
• Pragmatic/Know-what: facts required to complete a task
• RelationalKnow-who: knowledge about relationships,
contacts, networks, who to call on for help, etc
• SpaceKnow-where: ability that some people have for
navigating through and finding the right information
• TimeKnow-when: the sense of timing to do something
• DeclarativeKnow-fact: true or false
29. KM Approaches-Codification
Strategy
Codification
Plus Points
Knowledge is always available
Particularly suitable for frequent re-use
Can be passed on quickly and easily, high degree
of distribution
Negative Point
Codification is complex and time-consuming
Documented knowledge can quickly become
obsolete
Complicated wording or terminology makes
knowledge difficult to absorb
Context cannot be fully described/provided
Some knowledge cannot be made explicit
Different mental models prevent direct use of
documented knowledge
30. KM Approaches-Personalization
Strategy
Personalization
Plus Points
Knowledge is always up-to-date
Complexity of knowledge transfer
can be adapted to the situation
Creative innovation possible during
transfer
Negative Point
Complicated search for the right
person
The right person is not available
Personal aversion
Critical success always required
31. KM Components
Knowledge Management
People Technology Content Processes
Attitude, Innovation,
Skills, competencies,
Motivation, Trust
Organization,
Vision/Mission
Databases,
Intranets,
Email,
Automation,
Decision Tools,
Networks
Tacit,
Implicit,
Explicit
KM Maps,
Workflow Integration,
Best practices,
Business Intelligence
32. I I
G
I I
I
II
I
O
G
I
Socialization Externalization
CombinationInternalization
O
G
G
G
G
Learning and
acquiring new tacit
knowledge in
practice
Systemizing and
applying explicit
knowledge and
information
Tacit knowledge
Explicit knowledge
Explicitknowledge
Sharing and creating
tacit knowledge
through direct
experience
Articulating tacit
knowledge through
dialogue and reflection
SECI Spiral Model
33. Knowledge Conversion Modes –
SECI Model
Socialization
• Empathizing
• Share tacit
knowledge
among
individuals
• E.g. Face to
face
interaction
Externalization
• Articulating
• Formulate
techniques
to articulate
tactic
knowledge
• E.g. Use of
metaphors,
analogies
Combination
• Combine
internal and
external
knowledge
• E.g. product
reports,
market data
Internalization
• Embody
explicit
knowledge
to become
part of
individuals
knowledge
base
• E.g. learning
by doing
Tacit Tacit Tacit Explicit Explicit Explicit Explicit Tacit
34. Strategic Quality – IBM Daksh Business Process Services Philippines
Model Continuity
35. Four Characteristics of Ba
ORIGINATING BA INTERACTING BA
CYBER BAEXERCISING BA
Place where individuals
share feelings, emotions,
experiences
Place where dialogue and
metaphors help transform
tacit knowledge
Place of interaction in the
virtual world through use
of technology
Place to continuously learn
by self-refinement
39. Management for Knowledge
Creation
Top management is the provider of “Ba” for
knowledge creation
Leaders must support emerging processes with
visionary proposals and personal commitment
Management must realize that knowledge needs
to be nurtured, supported, enhanced and cared
for