Basic SEO Presentation

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This SEO Basic Presentation was given April 1, 2013 to a class of Hope College Students in their Web Class for Business and English majors.

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Basic SEO Presentation

  1. 1. What is SEO? Why should you care?@namtrok paul@connexsocial.com
  2. 2. Digital Marketing Nerd@namtrok paul@connexsocial.com
  3. 3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis@namtrok paul@connexsocial.com
  4. 4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)@namtrok paul@connexsocial.com
  5. 5. SERPShopping 1 2 3 Images 4@namtrok paul@connexsocial.com
  6. 6. SEO SEO vs PPC@namtrok paul@connexsocial.com
  7. 7. Search phrase in the title of the page SEO SERP a bit deeper@namtrok paul@connexsocial.com
  8. 8. Title URLDescription Result Elements@namtrok paul@connexsocial.com
  9. 9. Which do you use?@namtrok paul@connexsocial.com
  10. 10. Why is Google the best?@namtrok paul@connexsocial.com
  11. 11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm@namtrok paul@connexsocial.com
  12. 12. The Authority Algo • Sources/References • Who is most referenced?@namtrok paul@connexsocial.com
  13. 13. SEO Ranking Factors@namtrok paul@connexsocial.com
  14. 14. Code@namtrok paul@connexsocial.com
  15. 15. Code • No Tables • Fast • Semantic Code • Hierarchical@namtrok paul@connexsocial.com
  16. 16. Specific Code • Meta Keywords • Title • Meta Description@namtrok paul@connexsocial.com
  17. 17. Content@namtrok paul@connexsocial.com
  18. 18. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet?@namtrok paul@connexsocial.com
  19. 19. The King of On-Page • <Title> • URL • <h1>@namtrok paul@connexsocial.com
  20. 20. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p>@namtrok paul@connexsocial.com
  21. 21. Links/Social@namtrok paul@connexsocial.com
  22. 22. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out@namtrok paul@connexsocial.com
  23. 23. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links@namtrok paul@connexsocial.com
  24. 24. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me@namtrok paul@connexsocial.com
  25. 25. SEO Ranking Factors@namtrok paul@connexsocial.com
  26. 26. Remember, SEO has a place Offline WOM Links SEO Social Email Ads@namtrok paul@connexsocial.com
  27. 27. Questions? We’re Hiring!@namtrok paul@connexsocial.com
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