SEO for Inventors
Paul Kortman @namtrok #grinventors
connexsocial.com/presentations
Paul Kortman
Who is this guy anyway?
Digital Marketing Agency
● Organic Search
● Online Ads
● Copywriting
● Content Generation
● Social Media
● Data Analysis
●...
It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
Micro Conversions
Users visiting Website
165,278
Users visiting Signup Form
508
Users signing up to the Newsletter
326
- 1...
What is SEO?
Search Engine Optimization
The efforts revolving around trying to get a
site/page to show up (rank) or increa...
SEO deals only with
the top of the funnel
It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
SEO vs PPC
SERP
Shopping
Images
1
2
3
4
SERP a bit deeper
Date
Breadcrumb
Authorship
Snippet
SiteLinks
Meta Description
Title
URL
SERP
Elements
Yes, there are Other Search Engines
● Google 67%
● Bing 18%
● Yahoo 11%
● Other 4%
Source: http://searchengineland.com/sep...
@namtrok #grinventors paul@connexsocial.com
History of Search
● Lycos, Dogpile, Excite
● Altavista circa 1995
● Google cir...
Sources/References
Who is most referenced?
The Authority Algorithm
@namtrok #grinventors paul@connexsocial.com
SEO Ranking Factors
@namtrok #grinventors paul@connexsocial.com
Code
@namtrok #grinventors paul@connexsocial.com
● No Tables
● Fast
● Semantic Code
● Hierarchical
Code
@namtrok #grinventors paul@connexsocial.com
Content
@namtrok #grinventors paul@connexsocial.com
Keywords
● User terms vs. marketing terms
● Often Questions
● Title a page and write to it
● EX: Keyword “Adopt a Pet”
○ W...
● <Title>
● URL
● <h1>
The King of On-Page SEO
@namtrok #grinventors paul@connexsocial.com
● <h2>,<h3>, <h4>, <h5>, <h6>
● <img src=”keyword” />
● <img alt=”keyword” />
● <li>keyword</li>
● <b>, <strong>, <i>, <em...
Google Trends
google.com/trends/
Keyword Planner Tool
adwords.google.com/ko/KeywordPlanner/Home
Links/Social
@namtrok #grinventors paul@connexsocial.com
Authority
● Popular/Authoritative
sites are worth more
● Very difficult, any
easy/paid link
strategies get found
out
@namt...
Social is the new player
● Shares
● Likes
● Comments
● Followers
● RTs/Mentions
● Links
@namtrok #grinventors paul@connexs...
A mention or a follow from an influencer will do
more than a mention or a follow from me
Authority Still Matters
@namtrok ...
SEO Ranking Factors
@namtrok #grinventors paul@connexsocial.com
Quick SEO Strategy
Research Keywords
Write content
Get people to talk about you/link to you
@namtrok #grinventors paul@con...
Landing Page/Website Designs
designpax.com - $200-$400
Questions?
Thanks!
connexsocial.com/grin
Paul Kortman
paul@connexsocial.com
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Search Engine Optimization for Inventors

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Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is for technical and non-technical alike, giving you a broad understanding of the basic concepts and a deep dive into how to really win at SEO.

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Search Engine Optimization for Inventors

  1. 1. SEO for Inventors Paul Kortman @namtrok #grinventors connexsocial.com/presentations
  2. 2. Paul Kortman Who is this guy anyway?
  3. 3. Digital Marketing Agency ● Organic Search ● Online Ads ● Copywriting ● Content Generation ● Social Media ● Data Analysis ● Email Marketing ● Conversion Optimization ● Inbound Marketing ● Retargeting ● Lead Generation @namtrok #grinventors paul@connexsocial.com
  4. 4. It’s all about the Funnel @namtrok #grinventors paul@connexsocial.com
  5. 5. Micro Conversions Users visiting Website 165,278 Users visiting Signup Form 508 Users signing up to the Newsletter 326 - 164,770 - 182 0.31% 64.17% Conversion Rate: 0.19% @namtrok #grinventors paul@connexsocial.com
  6. 6. What is SEO? Search Engine Optimization The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) or: Bring users to your site from search engines @namtrok #grinventors paul@connexsocial.com
  7. 7. SEO deals only with the top of the funnel It’s all about the Funnel @namtrok #grinventors paul@connexsocial.com
  8. 8. SEO vs PPC
  9. 9. SERP Shopping Images 1 2 3 4
  10. 10. SERP a bit deeper
  11. 11. Date Breadcrumb Authorship Snippet SiteLinks Meta Description Title URL SERP Elements
  12. 12. Yes, there are Other Search Engines ● Google 67% ● Bing 18% ● Yahoo 11% ● Other 4% Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232 @namtrok #grinventors paul@connexsocial.com
  13. 13. @namtrok #grinventors paul@connexsocial.com History of Search ● Lycos, Dogpile, Excite ● Altavista circa 1995 ● Google circa 1998/2000 The authority algorithm
  14. 14. Sources/References Who is most referenced? The Authority Algorithm @namtrok #grinventors paul@connexsocial.com
  15. 15. SEO Ranking Factors @namtrok #grinventors paul@connexsocial.com
  16. 16. Code @namtrok #grinventors paul@connexsocial.com
  17. 17. ● No Tables ● Fast ● Semantic Code ● Hierarchical Code @namtrok #grinventors paul@connexsocial.com
  18. 18. Content @namtrok #grinventors paul@connexsocial.com
  19. 19. Keywords ● User terms vs. marketing terms ● Often Questions ● Title a page and write to it ● EX: Keyword “Adopt a Pet” ○ Where can I Adopt a Pet? @namtrok #grinventors paul@connexsocial.com
  20. 20. ● <Title> ● URL ● <h1> The King of On-Page SEO @namtrok #grinventors paul@connexsocial.com
  21. 21. ● <h2>,<h3>, <h4>, <h5>, <h6> ● <img src=”keyword” /> ● <img alt=”keyword” /> ● <li>keyword</li> ● <b>, <strong>, <i>, <em> ● <p>keyword</p> Other Important Locations @namtrok #grinventors paul@connexsocial.com
  22. 22. Google Trends google.com/trends/
  23. 23. Keyword Planner Tool adwords.google.com/ko/KeywordPlanner/Home
  24. 24. Links/Social @namtrok #grinventors paul@connexsocial.com
  25. 25. Authority ● Popular/Authoritative sites are worth more ● Very difficult, any easy/paid link strategies get found out @namtrok #grinventors paul@connexsocial.com
  26. 26. Social is the new player ● Shares ● Likes ● Comments ● Followers ● RTs/Mentions ● Links @namtrok #grinventors paul@connexsocial.com
  27. 27. A mention or a follow from an influencer will do more than a mention or a follow from me Authority Still Matters @namtrok #grinventors paul@connexsocial.com
  28. 28. SEO Ranking Factors @namtrok #grinventors paul@connexsocial.com
  29. 29. Quick SEO Strategy Research Keywords Write content Get people to talk about you/link to you @namtrok #grinventors paul@connexsocial.com
  30. 30. Landing Page/Website Designs designpax.com - $200-$400
  31. 31. Questions? Thanks! connexsocial.com/grin Paul Kortman paul@connexsocial.com

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