Even though thousands of SEO professionals use keywords every day but very few know how the keywords used for ranking are deduced. In this presentation, I have discussed the difference between search queries and keywords, and a lot more.

1. KEYWORD VS. SEARCH QUERY
DIFFERENCE

2. Designed by Freepik

3.  Even though thousands of SEO professionals use keywords every day but very few
know how the keywords used for ranking are deduced.
 In this content piece, I would discuss the difference between search queries and
keywords, and a lot more.

4.  Keywords are words or phrases that denote what your content is about.
For example: If I am writing an article where I am describing various virtues of high-
pressure gas burners, the keyword would be gas burners or high-pressure gas burners
and so on.
 It is the word or the phrase, representative of the topic, you are discussing.

5.  Search query is the actual word, phrase, or string of words that searchers enter in
the search engine for getting any specific information.

6. NOW,THE CONFUSIONTHATTROUBLES MANY ISWHAT ISTHE
DIFFERENCE?
 The basic difference is the user. Marketers and webmasters or SEO specialists use
keywords for marketing campaigns and SEO, while a user or a searcher uses search
query for finding information.
 A Keyword is extracted from multiple search queries. You can also add your own
word or phrase as a keyword in google, just by matching them with the keyword
type.
Visit Google Support Centre

7.  Search queries are typed by users on search bar of the search engines for
retrieving information.
 Keywords are placed in online documents such as webpages, articles, blogs
and others

8. SOURCE OF IMAGE:
WORDSTREAM

9. SOURCE: INSTAPAGE.COM

10.  On the other hand, search queries can be anything even the misspelled and wrongly
ordered words that you enter the search engine.
 It would not be wrong to say that keywords are literally more valid than search
queries.

11.  Know more about different types of keywords in our next
presentation.