Search Engine Optimization-SEO


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search engine optimization, SEO, local SEO, local search engine optimization, organic traffic, search engine ranking, keywords, local keywords, more leads, more sales, more revenues, call to action, content, above the fold, back links, title, description, meta tag, sitemap,landing page, html, long tail url,blogs, press release, bookmark, article marketing, jose cintron, advance business consulting, miami,, local directories, google, bing, yahoo

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Search Engine Optimization-SEO

  1. 1. SEO Professor Jose Cintron, MBA-CPC http://mba4help.com
  2. 2. Local SEO for your SMBSearch Engine Optimization is becoming increasinglymore important for local small to medium sizedbusiness owners. If you own a local business and wantto get more targeted traffic and revenues from yourlocal listings, then Local SEO is your best alternative.
  3. 3. Search Engine Directory Submission94% of all internet traffic is comingfrom only this three search engines.
  4. 4. Benefits for you BusinessHigher and better position in the search enginerankings (Google) to crush your competitor.High conversion rates by using the local keywordphrase and attracting more and qualify localcustomers.More leads, more sales, more revenues at lowercost using our local search engine optimization foryour local SMB. (ROI)
  5. 5. Your Website most be…AppealingEntertainedInteractiveValuableContent Rich
  6. 6. Effective Landing PageBusiness GoalsCall to ActionKeywordsContentAbove the fold
  7. 7. SEO - What you need?• Unique Visitors (Traffic)• Relevant Back-links• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag• <H1> <H2> and Long Tail URLs• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap and call to action landing page• A Relevant, Content & Keyword Rich Site
  8. 8. How to design you website?• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS) Wordpress and Joomla• Flash (Beware!)• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Avoid!)
  9. 9. Google Love Great URL• Primary URL• Long Tail URL• Blog URLs• Press Release URLs
  10. 10. Social Media- SEO• Social Network Posts Drive Traffic• Social Bookmark Backlinks “Nofollow” vs. “Dofollow”• Social Media Site Profiles• Marking Your Spot on the Web The SM Web Fireworks• Keyword Rich Profiles• Tweet Your Website Content vs. Blog or Articles• Article Marketing for Backlinks
  11. 11. Social Media for SEO• YouTube• Facebook and LinkedIn The Law of Large Numbers & Traffic• Google Maps (Places)• Images (Google Search)• Social Bookmarks Delicious, Digg, Technorati Stumbleupon, others• Local Directories Merchant Circle, Google, Yahoo Local, Bing Local,Yelp, Manta and others
  12. 12. Social Media - SEO• Social Media Press Releases, As Fast as 7 Minutes (Demonstration)• Blogs Faster Indexing Ping (Everything)
  13. 13. The Mechanics of SEO and Social Media• Social Bookmarks, SB Backlinks, Ping• Social Media Press Releases Instant Indexing• Traffic & Backlinks Increase Rankings• Monitoring SEO Results Google Alerts
  14. 14. SEO Keyword Reach Game Plan• Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel Upload Videos• Start a Blogger Blog-Keyword Rich Claim and Ping that Blog• Social Media Marketing for your Business
  15. 15. Organic vs. Paid Search
  16. 16. Social Media for SEO
  17. 17. Local Directories For-SEO
  18. 18. SEO- Link Building
  19. 19. SEO- How can we help you?Search Engine Optimization StrategySEO Keyword ResearchSEO Keyword SelectionContent SEO RecommendationsURL- Title- Description-Meta Tags- LinksAdditional On Site Optimization ChangesImplementation of SEO Changes
  20. 20. SEM- How can we help you?•Weekly Social Bookmark for Back-links•Weekly Article Marketing for Back-links•Monthly Search Engine Directory Submission•Monthly Local Business Listing: Google-Yahoo- Bing(Videos, Coupon and Recommendation)•Monthly Bookmark and Ping your webpage•Weekly Blogs/RSS Marketing for Back-links
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