Social Media for Entrepreneurs

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  • Social Media for Entrepreneurs

    1. 1. Social Media for EntrepreneursThe Basics, and who to follow
    2. 2. About Paul Kortman Newaygo - The Stream 12 years - IT nerd 4 years - Digital Marketer Parallel EntrepreneurSocial Media for Entrepreneurs @namtrok - Paul Kortman
    3. 3. Social Media Defined Social media is a type of online media that expedites conversation, aka it allows users to participate in the creation of the content. Social Media reflects off-line activities in an on-line environmentSocial Media for Entrepreneurs @namtrok - Paul Kortman
    4. 4. Social Media is people having conversations onlineSocial Media for Entrepreneurs @namtrok - Paul Kortman
    5. 5. Why Should you Care?Social Media for Entrepreneurs @namtrok - Paul Kortman
    6. 6. Why Should You Care Top 10 most-visited Websites 2009 2010 google.com facebook.com mail.yahoo.com google.com facebook.com mail.yahoo.com 1.Social Media sites yahoo.com yahoo.com myspace.com youtube.com are more popular mail.live.com msn.com than any other youtube.com myspace.com website search.yahoo.com mail.live.com msn.com search.yahoo.com ebay.com bing.com Data is based on US visits for Janurary to November 2009 and 2010 Source: Experian HitwiseSocial Media for Entrepreneurs @namtrok - Paul Kortman
    7. 7. Why Should You Care 2.Users spend more time being social online than they do seeking informationSocial Media for Entrepreneurs @namtrok - Paul Kortman
    8. 8. Why Should You Care 3.People are talking about you, your business, your field right nowSocial Media for Entrepreneurs @namtrok - Paul Kortman
    9. 9. Why Should You Care The Tools may change 4.Social Media as a concept is MySpace only going to Facebook become more pervasive The Concept will growSocial Media for Entrepreneurs @namtrok - Paul Kortman
    10. 10. Why Should You Care 1.Social Media sites are popular 2.Users spend more time on social media 3.People are talking about you 4.Social Media is becoming more pervasiveSocial Media for Entrepreneurs @namtrok - Paul Kortman
    11. 11. StatsSocial Media for Entrepreneurs @namtrok - Paul Kortman
    12. 12. Stats - Facebook 600 Million Worldwide Users (10%) 155 Million US users (50%) 5 Million Michigan users (49.8%) source: socialbakers.comSocial Media for Entrepreneurs @namtrok - Paul Kortman
    13. 13. Stats - Twitter 3 years, 2 months, 1 day --> 1 billion tweets 1 week --> 1 billion tweets 177 million daily tweets 460K new accounts/day source: twitter.comSocial Media for Entrepreneurs @namtrok - Paul Kortman
    14. 14. Stats - YouTube >2 billion views/day 15 min/day - avg person 24 hrs uploaded/day source: website-monitoring.comSocial Media for Entrepreneurs @namtrok - Paul Kortman
    15. 15. Stats - LinkedIn 101 Million users 41% female 44% US source: invisibleinkdigital.comSocial Media for Entrepreneurs @namtrok - Paul Kortman
    16. 16. What should you do?Social Media for Entrepreneurs @namtrok - Paul Kortman
    17. 17. What should you do? 1.ListenSocial Media for Entrepreneurs @namtrok - Paul Kortman
    18. 18. What should you do? 2.ParticipateSocial Media for Entrepreneurs @namtrok - Paul Kortman
    19. 19. What should you do? 3.Relinquish Control The goal is not to control the conversationThe goal is to enable, inform, inspire, educate Social Media for Entrepreneurs @namtrok - Paul Kortman
    20. 20. What should you do? 4.Engage Be honest They’ll see right through any spinSocial Media for Entrepreneurs @namtrok - Paul Kortman
    21. 21. So Where do I StartSocial Media for Entrepreneurs @namtrok - Paul Kortman
    22. 22. So Where do I Start Facebook Twitter Blog YouTube LinkedInSocial Media for Entrepreneurs @namtrok - Paul Kortman
    23. 23. Social Media & ROI Processes done online? Communications preformed online Support/Answer Questions online vs on phoneSocial Media for Entrepreneurs @namtrok - Paul Kortman
    24. 24. one more thing People connect with people We’re in this together Connect with your target audienceSocial Media for Entrepreneurs @namtrok - Paul Kortman
    25. 25. ThanksThis Slide Show can be downloaded here: http://paulkortman.com/stream Paul Kortman paulkortman.com twitter.com/namtrok Social Media for Entrepreneurs @namtrok - Paul Kortman

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