1.
Selling SEO
Paul Kortman @namtrok
#wpgr #wpgrseo

2.
WebDev and SEO:
a brief history
1995: I might need a website
2000: I need a website
2005: I need to be #1 on Google
2010: I need to be {} on Facebook
Stop Selling SEO @namtrok #wpgr #wpgrseo

3.
Solution: Sell SEO
Stop Selling SEO @namtrok #wpgr #wpgrseo

4.
Stop Selling SEO @namtrok #wpgr #wpgrseo

5.
Why?
Stop Selling SEO @namtrok #wpgr #wpgrseo

6.
SEO is not just code
Stop Selling SEO @namtrok #wpgr #wpgrseo

7.
Clean code is required
Stop Selling SEO @namtrok #wpgr #wpgrseo

8.
Other
Reasons
• 26 updates
YTD
• only 21 all last
year
Stop Selling SEO @namtrok #wpgr #wpgrseo

9.
Stop Selling SEO @namtrok #wpgr #wpgrseo

10.
So What’s a WP
WebDev to do?
Stop Selling SEO @namtrok #wpgr #wpgrseo

11.
SEO Basics
• Infrastructure
• Content
• Authority Signals
Stop Selling SEO @namtrok #wpgr #wpgrseo

12.
Algorithm mix
2007
13%
43%
43%
Infrastructure
Inbound Links
Content
Stop Selling SEO @namtrok #wpgr #wpgrseo

13.
Algorithm mix
2007 2015
13% 10%
33%
43% 23%
43%
33%
Infrastructure
Inbound Links
Content
Stop Selling SEO @namtrok #wpgr #wpgrseo

14.
10%
• Everything else is just 10%
Stop Selling SEO @namtrok #wpgr #wpgrseo

15.
Still selling SEO?
Stop Selling SEO @namtrok #wpgr #wpgrseo

16.
12
Steps
First, Admit
you have a
problem
Stop Selling SEO @namtrok #wpgr #wpgrseo

17.
Plugins
• Yoast’s SEO or All in
One Pack
• Redirection
• Broken Link Checker
• SEO Friendly Images
Stop Selling SEO @namtrok #wpgr #wpgrseo

18.
Word
Press
SEO
http://wordpress.org/extend/plugins/wordpress-seo
Stop Selling SEO @namtrok #wpgr #wpgrseo

19.
Redirection
http://wordpress.org/extend/plugins/redirection/
Stop Selling SEO @namtrok #wpgr #wpgrseo

20.
Redirection
http://wordpress.org/extend/plugins/redirection/
Stop Selling SEO @namtrok #wpgr #wpgrseo

21.
Broken Link Checker
http://wordpress.org/extend/plugins/broken-link-checker/
Stop Selling SEO @namtrok #wpgr #wpgrseo

22.
SEO Friendly Images
http://wordpress.org/extend/plugins/seo-image/
Stop Selling SEO @namtrok #wpgr #wpgrseo

23.
WP Settings
Permalink structure
Privacy
Stop Selling SEO @namtrok #wpgr #wpgrseo

24.
Theme Settings
• Title Optimization
• h1 homepage vs post/page
• Sidebar h2/h3s
• rel=author and rel=me
• Page navigation, (wp-
pageNavi)
Stop Selling SEO @namtrok #wpgr #wpgrseo

25.
Title Optimization
Stop Selling SEO @namtrok #wpgr #wpgrseo

26.
h1 content
• Homepage = blog title (maybe)
• Everything else = post/page title
Stop Selling SEO @namtrok #wpgr #wpgrseo

27.
Sidebar h2/h3s
Stop Selling SEO @namtrok #wpgr #wpgrseo

28.
rel=author rel=me
http://yoast.com/wordpress-rel-author-rel-me/
Stop Selling SEO @namtrok #wpgr #wpgrseo

29.
Page Navigation
http://wordpress.org/extend/plugins/wp-pagenavi/
Stop Selling SEO @namtrok #wpgr #wpgrseo

30.
rel=canonical
Stop Selling SEO @namtrok #wpgr #wpgrseo

31.
Speed
• W3 Total Cache
• Use a CDN
• Good, Quality host:
nothing free
Stop Selling SEO @namtrok #wpgr #wpgrseo

32.
Duplicate Content
• blog, category, tag,
author, archive = all
the same.
Stop Selling SEO @namtrok #wpgr #wpgrseo

33.
That’s just the 10%
• Content
• Links
• Social Media
• `
Stop Selling SEO @namtrok #wpgr #wpgrseo

34.
A word about content
Stop Selling SEO @namtrok #wpgr #wpgrseo

35.
A word about content
Hire it done.
Stop Selling SEO @namtrok #wpgr #wpgrseo

36.
Death of SEO
Chip LaFleur
@chiplafleur
Stop Selling SEO @namtrok #wpgr #wpgrseo

37.
• Forbes: The Death of SEO: The Rise of
Social, PR, and Real Content
• “Google is pulling the run out to provide
better search for their audience. They
are routing out the counterfitters. Now it
must be real, valuable content, and lots
of community value and interaction
Stop Selling SEO @namtrok #wpgr #wpgrseo

38.
Search for
Opportunites
• Content developement, infographics,
education, newsworthy items
• Identify the direction of your content
• Search for local content - give a local
writer a job!
• Link building - stay at home parents
make the perfect linkbuilders!
Stop Selling SEO @namtrok #wpgr #wpgrseo

39.
Stop Selling SEO
• Clean Dishes is not a value add
• Focus on Content and Linkbuilding
Stop Selling SEO @namtrok #wpgr #wpgrseo

40.
Thank You
Stop Selling SEO @namtrok #wpgr #wpgrseo