Selling SEOPaul Kortman @namtrok   #wpgr #wpgrseo
WebDev and SEO:  a brief history   1995: I might need a website      2000: I need a website 2005: I need to be #1 on Googl...
Solution: Sell SEO            Stop Selling SEO @namtrok #wpgr #wpgrseo
Stop Selling SEO @namtrok #wpgr #wpgrseo
Why?       Stop Selling SEO @namtrok #wpgr #wpgrseo
SEO is not just code             Stop Selling SEO @namtrok #wpgr #wpgrseo
Clean code is required              Stop Selling SEO @namtrok #wpgr #wpgrseo
OtherReasons• 26 updates     YTD• only 21 all last     yearStop Selling SEO @namtrok #wpgr #wpgrseo
Stop Selling SEO @namtrok #wpgr #wpgrseo
So What’s a WPWebDev to do?          Stop Selling SEO @namtrok #wpgr #wpgrseo
SEO Basics• Infrastructure• Content• Authority Signals                      Stop Selling SEO @namtrok #wpgr #wpgrseo
Algorithm mix      2007         13%43%               43%                     Infrastructure                     Inbound Li...
Algorithm mix      2007                                   2015         13%                                     10%        ...
10%• Everything else is just 10%                           Stop Selling SEO @namtrok #wpgr #wpgrseo
Still selling SEO?            Stop Selling SEO @namtrok #wpgr #wpgrseo
12  Steps    First, Admit    you have a    problemStop Selling SEO @namtrok #wpgr #wpgrseo
Plugins• Yoast’s SEO or All in  One Pack• Redirection• Broken Link Checker• SEO Friendly Images                           ...
Word   Press   SEOhttp://wordpress.org/extend/plugins/wordpress-seo                                                    Sto...
Redirectionhttp://wordpress.org/extend/plugins/redirection/                                      Stop Selling SEO @namtrok...
Redirectionhttp://wordpress.org/extend/plugins/redirection/                                      Stop Selling SEO @namtrok...
Broken Link Checker  http://wordpress.org/extend/plugins/broken-link-checker/                                         Stop...
SEO Friendly Images    http://wordpress.org/extend/plugins/seo-image/                                     Stop Selling SEO...
WP Settings Permalink structure      Privacy                Stop Selling SEO @namtrok #wpgr #wpgrseo
Theme Settings•   Title Optimization•   h1 homepage vs post/page•   Sidebar h2/h3s•   rel=author and rel=me•   Page naviga...
Title Optimization            Stop Selling SEO @namtrok #wpgr #wpgrseo
h1 content• Homepage = blog title (maybe)• Everything else = post/page title                            Stop Selling SEO @...
Sidebar h2/h3s          Stop Selling SEO @namtrok #wpgr #wpgrseo
rel=author rel=me  http://yoast.com/wordpress-rel-author-rel-me/                                   Stop Selling SEO @namtr...
Page Navigation http://wordpress.org/extend/plugins/wp-pagenavi/                                   Stop Selling SEO @namtr...
rel=canonical          Stop Selling SEO @namtrok #wpgr #wpgrseo
Speed• W3 Total Cache• Use a CDN• Good, Quality host:  nothing free                          Stop Selling SEO @namtrok #wp...
Duplicate Content•   blog, category, tag,    author, archive = all    the same.                            Stop Selling SE...
That’s just the 10%•   Content•   Links•   Social Media•   `                   Stop Selling SEO @namtrok #wpgr #wpgrseo
A word about content             Stop Selling SEO @namtrok #wpgr #wpgrseo
A word about content       Hire it done.                       Stop Selling SEO @namtrok #wpgr #wpgrseo
Death of SEO   Chip LaFleur   @chiplafleur                 Stop Selling SEO @namtrok #wpgr #wpgrseo
• Forbes: The Death of SEO: The Rise of  Social, PR, and Real Content• “Google is pulling the run out to provide  better s...
Search for       Opportunites• Content developement, infographics,  education, newsworthy items• Identify the direction of...
Stop Selling SEO• Clean Dishes is not a value add• Focus on Content and Linkbuilding                          Stop Selling...
Thank You       Stop Selling SEO @namtrok #wpgr #wpgrseo
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Word campgr stop selling seo namtrok

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  • \n
  • SEO has become integral to selling websites.\n
  • So we make packages for SEO\n
  • But you need to stop this, you need to stop selling SEO\n
  • So glad you asked!\n
  • This is the number one reason why you need to stop selling SEO\nClients will be VERY disappointed if this is all you do (clean/optimized/indexable code)\n\n
  • It’s your job. This should not be a value added thing.\nrestaurant offering clean dishes... this is not a value added thing.\n
  • Things are changing alot \n\n--> So fast that (next slide)\n
  • \n
  • Clients want SEO\nYou don’t want to stay up with it\nHire someone... or pay very close attention\n
  • \n
  • The Algorithm is not public, this is a lot of speculation\n
  • basic point... stop selling SEO, you’re only doing 10% of SEO\n
  • After all that?\nyou must be Forced\nHeld Hostage\n
  • 10%\ncontent and links (and social)\n
  • \n
  • note: NO META KEYWORDS\n
  • Even better yet, it offers a 404 error log\n
  • emails admin only\n
  • keyword should be in title.\n
  • permalink - keywords in title\nPrivacy - Dev vs Live\n
  • \n
  • Order matters\nFirst 55 characters.\n
  • maybe -- could you sneak in keywords?\n
  • content dilution\nuse ULs or DLs\n
  • rel=me goes to google+ profile\nrel=author goes to author’s bio page\n
  • links help the indexation\n
  • Ultra important with the wp.me shortner\n
  • \n
  • depends on the site which you want to remove, categories, tags.\none author site, remove the author archive\nlimit your blog and force them to archives?\n
  • \n
  • advance then say: Period\n
  • \n
  • \n
  • \n
  • And Social!\n
  • Mobile Local SEO\n
  • Word campgr stop selling seo namtrok

    1. 1. Selling SEOPaul Kortman @namtrok #wpgr #wpgrseo
    2. 2. WebDev and SEO: a brief history 1995: I might need a website 2000: I need a website 2005: I need to be #1 on Google 2010: I need to be {} on Facebook Stop Selling SEO @namtrok #wpgr #wpgrseo
    3. 3. Solution: Sell SEO Stop Selling SEO @namtrok #wpgr #wpgrseo
    4. 4. Stop Selling SEO @namtrok #wpgr #wpgrseo
    5. 5. Why? Stop Selling SEO @namtrok #wpgr #wpgrseo
    6. 6. SEO is not just code Stop Selling SEO @namtrok #wpgr #wpgrseo
    7. 7. Clean code is required Stop Selling SEO @namtrok #wpgr #wpgrseo
    8. 8. OtherReasons• 26 updates YTD• only 21 all last yearStop Selling SEO @namtrok #wpgr #wpgrseo
    9. 9. Stop Selling SEO @namtrok #wpgr #wpgrseo
    10. 10. So What’s a WPWebDev to do? Stop Selling SEO @namtrok #wpgr #wpgrseo
    11. 11. SEO Basics• Infrastructure• Content• Authority Signals Stop Selling SEO @namtrok #wpgr #wpgrseo
    12. 12. Algorithm mix 2007 13%43% 43% Infrastructure Inbound Links Content Stop Selling SEO @namtrok #wpgr #wpgrseo
    13. 13. Algorithm mix 2007 2015 13% 10% 33%43% 23% 43% 33% Infrastructure Inbound Links Content Stop Selling SEO @namtrok #wpgr #wpgrseo
    14. 14. 10%• Everything else is just 10% Stop Selling SEO @namtrok #wpgr #wpgrseo
    15. 15. Still selling SEO? Stop Selling SEO @namtrok #wpgr #wpgrseo
    16. 16. 12 Steps First, Admit you have a problemStop Selling SEO @namtrok #wpgr #wpgrseo
    17. 17. Plugins• Yoast’s SEO or All in One Pack• Redirection• Broken Link Checker• SEO Friendly Images Stop Selling SEO @namtrok #wpgr #wpgrseo
    18. 18. Word Press SEOhttp://wordpress.org/extend/plugins/wordpress-seo Stop Selling SEO @namtrok #wpgr #wpgrseo
    19. 19. Redirectionhttp://wordpress.org/extend/plugins/redirection/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    20. 20. Redirectionhttp://wordpress.org/extend/plugins/redirection/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    21. 21. Broken Link Checker http://wordpress.org/extend/plugins/broken-link-checker/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    22. 22. SEO Friendly Images http://wordpress.org/extend/plugins/seo-image/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    23. 23. WP Settings Permalink structure Privacy Stop Selling SEO @namtrok #wpgr #wpgrseo
    24. 24. Theme Settings• Title Optimization• h1 homepage vs post/page• Sidebar h2/h3s• rel=author and rel=me• Page navigation, (wp- pageNavi) Stop Selling SEO @namtrok #wpgr #wpgrseo
    25. 25. Title Optimization Stop Selling SEO @namtrok #wpgr #wpgrseo
    26. 26. h1 content• Homepage = blog title (maybe)• Everything else = post/page title Stop Selling SEO @namtrok #wpgr #wpgrseo
    27. 27. Sidebar h2/h3s Stop Selling SEO @namtrok #wpgr #wpgrseo
    28. 28. rel=author rel=me http://yoast.com/wordpress-rel-author-rel-me/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    29. 29. Page Navigation http://wordpress.org/extend/plugins/wp-pagenavi/ Stop Selling SEO @namtrok #wpgr #wpgrseo
    30. 30. rel=canonical Stop Selling SEO @namtrok #wpgr #wpgrseo
    31. 31. Speed• W3 Total Cache• Use a CDN• Good, Quality host: nothing free Stop Selling SEO @namtrok #wpgr #wpgrseo
    32. 32. Duplicate Content• blog, category, tag, author, archive = all the same. Stop Selling SEO @namtrok #wpgr #wpgrseo
    33. 33. That’s just the 10%• Content• Links• Social Media• ` Stop Selling SEO @namtrok #wpgr #wpgrseo
    34. 34. A word about content Stop Selling SEO @namtrok #wpgr #wpgrseo
    35. 35. A word about content Hire it done. Stop Selling SEO @namtrok #wpgr #wpgrseo
    36. 36. Death of SEO Chip LaFleur @chiplafleur Stop Selling SEO @namtrok #wpgr #wpgrseo
    37. 37. • Forbes: The Death of SEO: The Rise of Social, PR, and Real Content• “Google is pulling the run out to provide better search for their audience. They are routing out the counterfitters. Now it must be real, valuable content, and lots of community value and interaction Stop Selling SEO @namtrok #wpgr #wpgrseo
    38. 38. Search for Opportunites• Content developement, infographics, education, newsworthy items• Identify the direction of your content• Search for local content - give a local writer a job!• Link building - stay at home parents make the perfect linkbuilders! Stop Selling SEO @namtrok #wpgr #wpgrseo
    39. 39. Stop Selling SEO• Clean Dishes is not a value add• Focus on Content and Linkbuilding Stop Selling SEO @namtrok #wpgr #wpgrseo
    40. 40. Thank You Stop Selling SEO @namtrok #wpgr #wpgrseo

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