How to Brand Yourself Using Social Media
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Presentation on how to brand yourself with social media. Given in November 2012 at the States
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How to Brand Yourself Using Social Media
- 2. About Me • Not from Georgia originally! • Alumnus, Terry College of Business, University of Georgia, December 2001 • Involved in the community • Mom
- 3. Social Media Revolution • http://youtu.be/TXD-Uqx6_Wk
- 5. • 1 billion people • 3rd largest country in the world • Over 16 million business pages • Life of a post is 3 hours
- 6. Twitter • 465 million users • 175 million tweets/day • Life of a tweet: 30sec – 3 min.
- 7. • 135 million users • 2 new members every second • Fastest growing demographic: students & recent grads
- 8. • 2nd largest search engine • 2 billion views per day • 75% of traffic come from outside the US • 829,000 videos uploaded everyday
- 9. • 10.4 million users, mostly female • Drives more referral traffic to retailers than any of the other platforms • 2 years old
- 10. • 625,000 active users each day • 1 year old • +1 button hit 5 million times/day • 67% male
- 11. BRANDING YOURSELF & YOUR BUSINESS
- 12. What is branding? • A brand is a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”. • Branding began as a way to tell one person's cattle from another by means of a hot iron stamp.
- 13. The objectives of a good brand: • Delivers the message clearly • Confirms your credibility • Connects your target prospects emotionally • Motivates the buyer • Concretes User Loyalty
- 15. 2. Set up your profiles • Reserve your name on each platform – www.namechk.com • Reserve your domain name • Complete your profile 100% • Use a professional headshot or logo • Use industry keywords
- 16. 3. Tag Line • Create a tag line or use your business’ current one • Want something that people will remember you by – “Just Do It” – “I’m Lovin’ It” – “Like a good neighbor…”
- 17. 4. Have a consistent look • Logo • Email Signature • Business Cards • Social Media Platforms • Website • **You look is your brand ID**
- 18. 5 C’s of a Tagline 1. Clear 2. Concise 3. Consistent 4. Compelling 5. Catchy
- 20. 5. Be Visible • You need to be seen and be out there – Blog Those who insert themselves into – Daily posts on Facebook as many channels as possible look set to capture the most value. – Online video series They’ll be the richest, the most – LinkedIn Groups successful, the most connected, capable and influential among us. – Tweet throughout the day We’re all publishers now, and the more we publish, the more valuable connections we’ll make.” -Pete Cashmore, Founder of Mashable
- 21. Why do you want to brand yourself or your business? • To stand out – “If you’re not standing out, you’re blending in.” • To have a more professional presence • To distinguish yourself from your competitors • To give people something to recognize “Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” -Jean-Philippe Maheu, Chief Digital Officer, Ogilvy
- 22. I’ve branded myself, now what? • Be active • Connect • RESPOND • Have fun! “Focus on how to be social, not on how to do social.” -Jay Baer
- 23. Q&A
Editor's Notes
- “89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.” -Hubspot
- “Companies that blog get 55% more web traffic and 70% more leads than those that don’t.” -Hubspot, Marketing Thought Leader