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How to Brand Yourself Using Social Media

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Presentation on how to brand yourself with social media. Given in November 2012 at the States

Published in: Business
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How to Brand Yourself Using Social Media

  1. 1. About Me• Not from Georgia originally!• Alumnus, Terry College of Business, University of Georgia, December 2001• Involved in the community• Mom
  2. 2. Social Media Revolution• http://youtu.be/TXD-Uqx6_Wk
  3. 3. THE PLATFORMS
  4. 4. • 1 billion people• 3rd largest country in the world• Over 16 million business pages• Life of a post is 3 hours
  5. 5. Twitter• 465 million users• 175 million tweets/day• Life of a tweet: 30sec – 3 min.
  6. 6. • 135 million users• 2 new members every second• Fastest growing demographic: students & recent grads
  7. 7. • 2nd largest search engine• 2 billion views per day• 75% of traffic come from outside the US• 829,000 videos uploaded everyday
  8. 8. • 10.4 million users, mostly female• Drives more referral traffic to retailers than any of the other platforms• 2 years old
  9. 9. • 625,000 active users each day• 1 year old• +1 button hit 5 million times/day• 67% male
  10. 10. BRANDING YOURSELF & YOUR BUSINESS
  11. 11. What is branding?• A brand is a "name, term, design, symbol, or any other feature that identifies one sellers good or service as distinct from those of other sellers”.• Branding began as a way to tell one persons cattle from another by means of a hot iron stamp.
  12. 12. The objectives of a good brand:• Delivers the message clearly• Confirms your credibility• Connects your target prospects emotionally• Motivates the buyer• Concretes User Loyalty
  13. 13. First,Determine your “why”.
  14. 14. 2. Set up your profiles• Reserve your name on each platform – www.namechk.com• Reserve your domain name• Complete your profile 100%• Use a professional headshot or logo• Use industry keywords
  15. 15. 3. Tag Line• Create a tag line or use your business’ current one• Want something that people will remember you by – “Just Do It” – “I’m Lovin’ It” – “Like a good neighbor…”
  16. 16. 4. Have a consistent look• Logo• Email Signature• Business Cards• Social Media Platforms• Website• **You look is your brand ID**
  17. 17. 5 C’s of a Tagline1. Clear2. Concise3. Consistent4. Compelling5. Catchy
  18. 18. 5. Be Visible• You need to be seen and be out there – Blog Those who insert themselves into – Daily posts on Facebook as many channels as possible look set to capture the most value. – Online video series They’ll be the richest, the most – LinkedIn Groups successful, the most connected, capable and influential among us. – Tweet throughout the day We’re all publishers now, and the more we publish, the more valuable connections we’ll make.” -Pete Cashmore, Founder of Mashable
  19. 19. Why do you want to brand yourselfor your business?• To stand out – “If you’re not standing out, you’re blending in.”• To have a more professional presence• To distinguish yourself from your competitors• To give people something to recognize “Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” -Jean-Philippe Maheu, Chief Digital Officer, Ogilvy
  20. 20. I’ve branded myself, now what?• Be active• Connect• RESPOND• Have fun! “Focus on how to be social, not on how to do social.” -Jay Baer
  21. 21. Q&A

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