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March 4th 2016 for Finntegrated: working life in
Finland - seminar
Social media in
employment
Steve Peltonen
CFO Ultrahack
Channels:
Bigger companies:
Mol, Monster, Oikotie, LinkedIn,
magazine ads, for specific jobs
twitter & company’s own websi...
Do employers check your social
media?
❖ Yes and no
“Only with the permission
of the applicant or when
they give the links”...
How can social media help you
find a job?
❖ Advertise your personal brand
❖ Show off your skills, values & professionalism...
Exercise on personal brand
values
❖ Identify 3-5product brands that you clearly like
❖ -> Write them down (Example: Apple,...
Exercise on personal brand
values
❖ Identify 3-5product brands that you clearly like
❖ -> Write them down (Example: Apple,...
More on personal brand
❖ Whats in it for me? Increase employability, protect online privacy,
show passion and display proa...
Volunteering to find a job
❖ How does volunteering help me?
❖ Expand personal and professional networks, explore
different...
Volunteering to find a job
❖ How?
❖ Join volunteer groups on LinkedIn/Facebook (for example
ArcticStartup Awesome voluntee...
Ice Breaker
❖ Share your name, tell the group about yourself in a few
sentences and tell them one little known fact about ...
Exercise
❖ Research potential employers
❖ In a group talk about what company you'd like to work for
and then select a few ...
Social media maintenance
❖ Google your name, set up google alerts on your name,
emails, phone number
So what do I do now?
❖ Twitter
❖ Use search and hashtags to find jobs, tweet often and follow interesting
companies/job po...
Tips from employers
❖ At the moment LinkedIn is most used but employers,
“footprint” on some can be useful especially for ...
Workshop on social media in employment
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Workshop on social media in employment

Using social media and volunteering to get job.

March 4th 2016
Made for Finntegrated: working life in Finland - seminar
By: Steve Peltonen

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Workshop on social media in employment

  1. 1. March 4th 2016 for Finntegrated: working life in Finland - seminar Social media in employment Steve Peltonen CFO Ultrahack
  2. 2. Channels: Bigger companies: Mol, Monster, Oikotie, LinkedIn, magazine ads, for specific jobs twitter & company’s own website Startups: LinkedIn, Facebook, Twitter, Own website, word of mouth & friends
  3. 3. Do employers check your social media? ❖ Yes and no “Only with the permission of the applicant or when they give the links” “Personally I check LinkedIn at least, if needed FB and other sites will be looked at” “If we don’t know the employee we’ll check LinkedIn and Facebook” “Normally no but if someone applies through LinkedIn then yes”
  4. 4. How can social media help you find a job? ❖ Advertise your personal brand ❖ Show off your skills, values & professionalism. Be known as a resource ❖ Establish credibility ❖ Tweet, blog, comment about the things you know ❖ And always keep on growing your network ❖ Quality over quantity, when you have a job maintain your network ❖ Find a reference from an old or a current employee
  5. 5. Exercise on personal brand values ❖ Identify 3-5product brands that you clearly like ❖ -> Write them down (Example: Apple, Coca-Cola, Samsung, Nike) ❖ -> Write specific attributes of the brand you like ❖ Identify the most common themes across all brands you selected
  6. 6. Exercise on personal brand values ❖ Identify 3-5product brands that you clearly like ❖ -> Write them down (Example: Apple, Coca-Cola, Samsung, Nike) ❖ -> Write specific attributes of the brand you like ❖ Identify the most common themes across all brands you selected ❖ The traits that come up repeatedly are your personal values
  7. 7. More on personal brand ❖ Whats in it for me? Increase employability, protect online privacy, show passion and display proactive nature, get noticed by potential employers, develop important relationships and establish a strong & professional social media presence ❖ Find out what others need and how your skills, values, experience and personality fit those needs ❖ Workbook from PricewaterhouseCoopers bit.ly/personalbrandworkbook
  8. 8. Volunteering to find a job ❖ How does volunteering help me? ❖ Expand personal and professional networks, explore different careers, roles and try out your different talents ❖ Build a track record working for a cause you care about ❖ Learn new and transferable skills and enhance creativity ❖ Volunteering looks good on your CV and employers value volunteerism
  9. 9. Volunteering to find a job ❖ How? ❖ Join volunteer groups on LinkedIn/Facebook (for example ArcticStartup Awesome volunteers) ❖ Contact the organisation/company directly ❖ Search on social media, ask your friends/network
  10. 10. Ice Breaker ❖ Share your name, tell the group about yourself in a few sentences and tell them one little known fact about yourself
  11. 11. Exercise ❖ Research potential employers ❖ In a group talk about what company you'd like to work for and then select a few together to research them ❖ Go through their social media, website and see where they list job openings ❖ Discuss how you could stand out to the company and get the job
  12. 12. Social media maintenance ❖ Google your name, set up google alerts on your name, emails, phone number
  13. 13. So what do I do now? ❖ Twitter ❖ Use search and hashtags to find jobs, tweet often and follow interesting companies/job posting accounts, retweet interesting content from these companies ❖ Facebook ❖ Like companies you want a job at and interact with them, add professional skills, stay updated ❖ LinkedIn ❖ Connect and network, check the jobs board, ask for endorsements and recommendations, share & like articles, write posts, make sure you list everything so you have a complete and robust profile
  14. 14. Tips from employers ❖ At the moment LinkedIn is most used but employers, “footprint” on some can be useful especially for portfolios ❖ Act smart on social media, your opinions and attitude are visible, list your skills honestly ❖ The entirety is what matters and social media is a part of that ❖ Know-how and enthusiasm are very important criteria

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