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Intro to Social Media for Journalists
 

Intro to Social Media for Journalists

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    Intro to Social Media for Journalists Intro to Social Media for Journalists Presentation Transcript

    • Journalists and Social Media Mandy Jenkins @mjenkins mjenkins@digitalfirstmedia.com LANG Extravaganza, March 2012
    • Dont Be This Guy
    • 8 Rules of Social Journalism1. Respond to replies, comments and questions(especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
    • 8 Rules of Social Journalism5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, share otherlinks too
    • Twitter for Journalists
    • Not just what you had forbreakfast...● Post links w/ comment or question, not headline● Monitor the people you cover● Crowdsource stories by asking for info● Quickly find witnesses, info with search● Live report from the scene of a news event● Show your work
    • Its All About Who You Follow
    • Who you should follow● Your competitors (& bloggers too)● People on your beat● Popular people in your local Twittersphere● Those who reply to you● Those who re-tweet, share your links
    • Finding who to follow● By subject/location: Twellow.com, Wefollow.com● NearbyTweets.com● Muckrack.com (for finding journalists)● Look at others’ follows/followers● Spy on Twitter lists● Listorious.com
    • Got Tweeters Block?● Ask for info/feedback from followers on a story you wrote or are working on● Re-tweet tweets you like● Tweet what you’re reading● Jump in on other conversations
    • Why Use #Hashtags?•Find other sources•Expand your audience•Organize content (for feeds & contacting)
    • Before You Hashtag•Search for hashtag(s) already in use•If a hashtag is already in use, adopt it•If not, choose one that’s simple & unique (doquick search first)•Geographic abbreviation helps (#CAstorm)•Geographic better than branded (#CApoliticsbetter than #PTpolitics)
    • Go Live For Breaking News
    • When Live-Tweeting● Warn followers in advance● Mix play-by-play with context, background● Think value over white noise● Take questions when possible● Note long breaks
    • Search Tweeps & Content● Search by keywords, location, time● Search before the stream is overtaken by reaction
    • When You Find Leads● Connect with eyewitnesses, get contact info● Follow who you reach out to● Have them wait for a reporter on scene● Verify!
    • Journalists on Facebook
    • Profiles Pages● One place to manage ● Completely separate everything presence from profile● Control your privacy ● Completely public● Timeline design with ● Timeline design with large image large image● Could mix ● Detailed analytics to personal/professional see who visits
    • Going Public On Facebook●Turn on Subscriptions: Anyone can read your public posts●Set up a vanity url at facebook. com/username● Add your job history and a snappy bio to About section (and make it public)
    • Build Friends Lists facebook.com/bookmarks/lists
    • Custom Privacy Settings
    • Target updates
    • Everyone Sees It Differently
    • Create An Engaging Presence Take advantage of timeline with photos, milestones and videos
    • Whatever You Like● What would you share on Facebook?● Ask questions, feature the responses in stories● During news, you cant overpost● Photos and videos work well
    • Whatever You Like
    • Wording Matters●Posed Questions +64%●Call to read or take a closer look +37%●Personal reflections +25%●Clever, catchy tone +18%% more feedback over averageSource: Facebook
    • Images Matter
    • Google+: Do It For The SEO
    • Primp that Profile
    • Link Your Profile to GoogleNewsUnder your profile settings: ● Add the email address linked to your byline on your website ● Make sure your workplace/title are public ● Link to your blog, articles ● Link to other social accounts
    • Make Circles to FollowSources
    • Interviews, Chats by G+Hangout
    • FollowTrends, TrackNews
    • THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.comThese slides & more at slideshare. net/mandyjenkins