3. 8 Rules of Social Journalism
1. Respond to replies, comments and questions
(especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
4. 8 Rules of Social Journalism
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out, share other
links too
6. Not just what you had for
breakfast...
● Post links w/ comment or question, not
headline
● Monitor the people you cover
● Crowdsource stories by asking for info
● Quickly find witnesses, info with search
● Live report from the scene of a news event
● Show your work
8. Who you should follow
● Your competitors (& bloggers too)
● People on your beat
● Popular people in your local
Twittersphere
● Those who reply to you
● Those who re-tweet, share your links
9. Finding who to follow
● By subject/location: Twellow.com,
Wefollow.com
● NearbyTweets.com
● Muckrack.com (for finding
journalists)
● Look at others’ follows/followers
● Spy on Twitter lists
● Listorious.com
10. Got Tweeter's Block?
● Ask for info/feedback from followers on a story
you wrote or are working on
● Re-tweet tweets you like
● Tweet what you’re reading
● Jump in on other conversations
11. Why Use #Hashtags?
•Find other sources
•Expand your audience
•Organize content (for feeds & contacting)
12. Before You Hashtag
•Search for hashtag(s) already in use
•If a hashtag is already in use, adopt it
•If not, choose one that’s simple & unique (do
quick search first)
•Geographic abbreviation helps (#CAstorm)
•Geographic better than branded (#CApolitics
better than #PTpolitics)
15. When Live-Tweeting
● Warn followers in advance
● Mix play-by-play with context,
background
● Think value over white noise
● Take questions when possible
● Note long breaks
16. Search Tweeps & Content
● Search by keywords, location, time
● Search before the stream is
overtaken by reaction
17.
18. When You Find Leads
● Connect with eyewitnesses, get
contact info
● Follow who you reach out to
● Have them wait for a reporter on
scene
● Verify!
20. Profiles Pages
● One place to manage ● Completely separate
everything presence from profile
● Control your privacy ● Completely public
● Timeline design with ● Timeline design with
large image large image
● Could mix ● Detailed analytics to
personal/professional see who visits
21. Going Public On Facebook
●Turn on Subscriptions: Anyone can read
your public posts
●Set up a vanity url at facebook.
com/username
● Add your job history and a snappy bio to
About section (and make it public)
26. Create An Engaging Presence
Take advantage of timeline with photos,
milestones and videos
27. Whatever You 'Like'
● What would you share on Facebook?
● Ask questions, feature the responses in
stories
● During news, you can't overpost
● Photos and videos work well
29. Wording Matters
●Posed Questions +64%
●Call to read or take a closer look
+37%
●Personal reflections +25%
●Clever, catchy tone +18%
% more feedback over average
Source: Facebook
34. Link Your Profile to Google
News
Under your profile settings:
● Add the email address linked to your byline on
your website
● Make sure your workplace/title are public
● Link to your blog, articles
● Link to other social accounts
