Blog Secrets - Barcamp Philly 2013

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Blog Secrets - Barcamp Philly 2013

  1. 1. Blog Secrets I Won’t Tell My Enemies (But will tell you**.) Julie Hancher Digital Marketer, Blogger & Freelancer @greenphillyblog **There will be cats Julie Hancher - @greenphillyblog
  2. 2. Overview Digital Content SEO & Overall Blog Theory Social Media Q&A  Interrupt if you have questions! Julie Hancher - @greenphillyblog
  3. 3. Me & My Blog Digital Marketer, Blogger, Whatever-er. 2008 - present Past year  Doubled Pageviews, Visitors Julie Hancher - @greenphillyblog
  4. 4. How is a blog successful? 1. 2. 3. 4. Content (= King) SEO Social Media Links/PR Julie Hancher - @greenphillyblog
  5. 5. DIGITAL CONTENT (PSSST. THERE’S LIKE 8 OTHER SESSIONS ON THIS TODAY.) Julie Hancher - @greenphillyblog
  6. 6. Content Julie Hancher - @greenphillyblog
  7. 7. Google Analytics IS your friend: What is Popular?
  8. 8. Landing Pages Create landing pages relevant to your blog’s content Use SEO keywords & related. Link to related posts. Idea: Look at SEO keywords – how people are finding you through Google Analytics:  JUICE
  9. 9. FYI (useful shit.)  Read the experts:       Copyblogger Problogger Moz (formerly SEOMoz.) Famous Bloggers http://www.problogger.net/how-to-write-great-blog-content/ http://www.seomoz.org/blog/12-things-that-will-kill-your-blogpost-every-time Julie Hancher - @greenphillyblog
  10. 10. Blog Post Titles Keep it Simple. Grab Attention. Meet a Need. Describe. Use Key Words. (SEO). Julie Hancher - @greenphillyblog
  11. 11. SEO What is SEO? (Hint: Raise your hand to answer) Julie Hancher - @greenphillyblog
  12. 12. SEO Julie Hancher - @greenphillyblog
  13. 13. Keywords Build your blog post around a keyword PHRASE  (not just 1 word.)  Strategic placements  Headers, Titles Don’t keyword stuff! Answer Questions  Hubspot – new strategy Julie Hancher - @greenphillyblog
  14. 14. Google Results – What is the Difference?
  15. 15. Google Plus Authorship Google Authorship: Helps SEO •https://plus.google.com/authorship •Wordpress Plugins
  16. 16. Google Plus Authorship/SEO - Essential Plugins WordPress SEO  SEO by Yoast/ Joost de Valk Plugin: Google authorship for multiple authors  Link to Google Plus profile straight from Dashboard >> Users >> Google Plus
  17. 17. Social Media You gotta get social (like these goats) for seO Julie Hancher - @greenphillyblog
  18. 18. Social Media (obviously cats.) Julie Hancher - @greenphillyblog
  19. 19. Social Media • Share blog posts    • Liking/Commenting on blog posts – Social Media  • • Thoughtful, insightful comments Comments – other blogs  • Photos are great Useful links Videos Thoughtful, insightful comments Social Media = Conversation Google Authorship
  20. 20. Facebook (kind of sucks.) Interaction helps SEO Only links to recent posts Add photos (featured from posts?) Respond to comments Poll/Ask questions about posts
  21. 21. Twitter CONVERSATION  Find your influencers & follow them. Talk to them! Thank followers for RTs, etc. #FF Ask questions, refer to articles. Schedule via Tweetdeck Or Hootsuite when posting info.
  22. 22. Other Social Recs Pinterest   Can drive traffic to your website Pin photos when uploading to FB/etc Google Plus   Google owns it, copy & paste FB summary Helps SEO Instagram  Preview upcoming posts with a photo OR recap best of posts for the week.
  23. 23. Links Getting people to talk (and link back) to you Julie Hancher - @greenphillyblog
  24. 24. Link-Building Strategies PR    Local initiatives Sponsorships Volunteering Useful, evergreen content  Guides, lists, etc. Guest Posts Quality Over Quantity Don’t be afraid to ask for websites to link to you! (Or change botched titles/etc.)
  25. 25. Questions? Julie Hancher - @greenphillyblog

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