Questions to Ask● How conversational should the tone be?● What sort of tone is right for my content and audience?● Am I a friend, a voice of authority or somewhere in-between?
Audience● Who is my audience?● What do they want?● When is my audience online?
Overall Strategy● How much two-way communication?● Who am I competing with? What can I do better on social media?● Do I re-tweet? Who? Why?● How will I have time?
Twitter ● 13% of all American web users ● Those aged 18-29 more likely users than older Americans ● African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users ● Majority are college-educatedSource: Pew, 2011
Who you should follow● Your competitors (bloggers too)● People in your field of interest● Popular people in your related/local Twittersphere● Those who reply to you● Those who re-tweet, share your links
Finding who to follow● By subject/location: Twellow.com, Wefollow.com● Muckrack.com (for finding journalists)● Look at others’ follows/followers● Spy on Twitter lists● Listorious.com