The document discusses using various online social networks to build a business, including Facebook, Twitter, LinkedIn, blogging, and video sites. It provides tips on engaging communities through these channels, such as creating conversations and driving traffic. Examples are given of how individuals have gained clients or leads through their online connections and activity. The document emphasizes that social media can be an effective loyalty and marketing tool when used properly.

1. Building Your Business with Online Social Networks Michael Andreano ReferralWeb Seminar Series April 8, 2009

4. Survey Says…

7. Who’s Online Out There? In 2005, only 8% of adults had a social network profile. In December 2008, that number more than quadrupled itself to 35%!

8. Social Media Demographics

9. You think these aren’t REAL people??

10. Facebook Currently more than 175 million users worldwide Founded at Harvard on February 4, 2004 by Mark Zuckerberg (turns 25 next month!) In 2008, ranked in Forbes as the 321st richest person in the United States, with a net worth of $1.5 billion and on the Forbes 400.

16. More on this LATER....

20. Fan Pages!! Wait! What are These??

21. Facebook Ads

22. Facebook Ads

23. Survey Says…

24. Twitter Currently more than 5 million users worldwide 3 rd largest, yet the fastest growing site with growth of 1382% Social networking & Micro-blogging service that allows its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length

25. Tweet Away..

26. Following Others..

27. Creating a Following…

28. Searching…

31. Campaigning?

32. LinkedIn Founded in December 2002 Launched in May 2003 Used for professional networking As of February 2009, ~ 35 million registered users 170 industries.

37. Blogging What should you write about: Educating consumers / customers Your industry – where you see it going Your business Your life e) All of the above ??? Wordpress.com & Blogger.com (BlogSpot) are both FREE Blogs are very search-engine friendly. Take advantage of that!

39. Note the soft skin!!

40. Video Sites Viddler & YouTube Video is officially “IN” for 2009. Keep it short and to the point. Oh yeah, and entertaining.

41. Viddler

42. Viddler

43. Embed Video Into your Site! Isn’t this the guy presenting next month?

44. YouTube Channels

45. Constant Contact E-mail subscription tracker A marketing machine! Know what’s working, what’s not working, who’s reading, who’s not reading, etc.

46. Marketing Campaign Reports

47. March 17 – The Web Newsletter

48. Click-Thru Reports