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Building your business with Social Media


From the ReferralWeb Seminar Series - April 8, 2009 …

From the ReferralWeb Seminar Series - April 8, 2009

Are you effectively networking with your customers, prospects, and peers online? Learn how to build relationships, provide information about your business, and connect with customers using today's existing (and free) online networking tools. We'll review best practices in Facebook, Twitter, Linked In, blogging, online video and more.

Published in Technology , News & Politics
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  • 1. Building Your Business with Online Social Networks Michael Andreano ReferralWeb Seminar Series April 8, 2009
  • 2. Failed Titles
    • You Googled all over my Blog…
    • LinkedIn Your Face!!!
    • I Tube, You Tube, We all Tube…
    • Don’t put your Twitter on my Facebook…
  • 3. OK, Really! The Agenda
    • Facebook
    • Twitter
    • LinkedIn
    • Blogging
    • Video – Viddler, You Tube
    • Constant Contact
  • 4. Survey Says…
  • 5. Your Online Brand
    • In this economy, be actively engaged in how you present yourself to the world (wide web).
      • But don’t vomit on people!!
      • Interact and participate in community conversation
    • If prospective customers or clients Google your name, what do they find?
      • If it’s nothing or next to nothing, then you have a great opportunity.
      • If there’s a lot of junk, then you also have an opportunity to turn that around to your advantage!
  • 6. Engaging the Community
    • Social media is a good loyalty tool. It builds a community around a brand.
    • As a loyalty tool, social media works best in conjunction with other channels.
    • Create a conversation about a product by offering something relevant to participants.
    • Use social media to connect with people and drive traffic to read your blog, schedule an appointment, or make a purchase.
      • Think Bump… Set… Spike…
  • 7. Who’s Online Out There? In 2005, only 8% of adults had a social network profile. In December 2008, that number more than quadrupled itself to 35%!
  • 8. Social Media Demographics
  • 9. You think these aren’t REAL people??
  • 10. Facebook Currently more than 175 million users worldwide Founded at Harvard on February 4, 2004 by Mark Zuckerberg (turns 25 next month!) In 2008, ranked in Forbes as the 321st richest person in the United States, with a net worth of $1.5 billion and on the Forbes 400.
  • 11.  
  • 12. April Fools!! or Is it?
    • The Facebook Mom Experiment
  • 13. Information Moves Quickly
    • Word travels faster than ever before
    • Hit all facets of your network at once
    • Cross-polinate
    • Create momentum
    • Another example on Twitter later!!
    9AM 9:13 9:14 9:24 9:52 10AM 10:05 33 comments in all – last @ 8:30PM
  • 14.
    • I actually approached someone on Facebook.
    • I found a group about the Easton-P'burg Football rematch from 1993.
    • Someone said he had wanted to print some shirts.
    • I wrote him a note saying who I was and what I did.
    • We e-mailed back and forth a bit - had lunch in Easton
    • BAM - I'm printing 3000 shirts for the event.
  • 15.  
  • 16. More on this LATER....
  • 17.  
  • 18.  
  • 19. Tammy Huk – Seeing is Believing
    • Helped out an insurance agent friend of mine by giving him referrals to my past clients that fit his profile of a “good prospect”.
    • While compiling the list, he happened to join Facebook and added me as his friend.
    • In accepting his invitation, I saw we had a mutual friend in common, one of my past real estate clients.
    • I asked him how he knew them and he said that they went to high school together. What a small world!
    • Needless to say, I gave him the referral to my past client and I’m sure the combination of my past relationship as well as his HS connection should result in a very strong prospect for him.
    • It goes to show that you never know where your next lead is going to come from and also how closely we are all connected to each other without even knowing it.
  • 20. Fan Pages!! Wait! What are These??
  • 21. Facebook Ads
  • 22. Facebook Ads
  • 23. Survey Says…
  • 24. Twitter Currently more than 5 million users worldwide 3 rd largest, yet the fastest growing site with growth of 1382% Social networking & Micro-blogging service that allows its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length
  • 25. Tweet Away..
  • 26. Following Others..
  • 27. Creating a Following…
  • 28. Searching…
  • 29. Breaking News Tweets?
    • The 2008 terror attacks in Mumbai
      • During the attacks, eyewitnesses sent an estimated 80 tweets every 5 seconds as the tragedy unfolded.
    • US Airways Flight 1549 lands in Hudson River
      • Janis Krums, a passenger on a ferry going to help, took a picture of the plane as passengers were still evacuating and tweeted it via TwitPic before traditional media arrived at the scene.
  • 30. Twittering at the LMA 2009 (Legal Marketing Association Conference)
    • Marc Scibelli
      • Marketer, Designer, Writer
      • Entreprenuer
      • Wife’s cousin
      • @marc421
    • Searching Twitter for Hashtag #LMA
    • Invite people who are twittering to come to booth for LIVE video interview
    • Posted to YouTube and emailed EMBED code
  • 31. Campaigning?
  • 32. LinkedIn Founded in December 2002 Launched in May 2003 Used for professional networking As of February 2009, ~ 35 million registered users 170 industries.
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. Blogging What should you write about: Educating consumers / customers Your industry – where you see it going Your business Your life e) All of the above ??? Wordpress.com & Blogger.com (BlogSpot) are both FREE Blogs are very search-engine friendly. Take advantage of that!
  • 38.  
  • 39. Note the soft skin!!
  • 40. Video Sites Viddler & YouTube Video is officially “IN” for 2009. Keep it short and to the point. Oh yeah, and entertaining.
  • 41. Viddler
  • 42. Viddler
  • 43. Embed Video Into your Site! Isn’t this the guy presenting next month?
  • 44. YouTube Channels
  • 45. Constant Contact E-mail subscription tracker A marketing machine! Know what’s working, what’s not working, who’s reading, who’s not reading, etc.
  • 46. Marketing Campaign Reports
  • 47. March 17 – The Web Newsletter
  • 48. Click-Thru Reports
  • 49. Intermission!!
    • Join us in 15 mins again for Part II
    • Seriously, there is a LOT out there..
    • We barely skimmed the surface..
  • 50. Conclusion
    • Lots out there!
    • We CAN make better use of our time.
    • Be proud of who you are and what you do.
    • You’ll be amazed at what can happen.
    • Have FUN!!
    • QUESTIONS………….
  • 51.