Social wyo presentation

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Presented for SocialWyo in October 2009 at Laramie County Community College in Cheyenne, Wyo.

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  • Twingo: Twitter has spawned a language all its own. Words start with TW
  • Twoosh – 140 character tweet, so named for the whoosh sound a lot of twitter clients use when you hit 140
  • Hashtags are how you communicate with folks who may not be following you.
  • Twingo: Twitter loves to play with
  • Twingo: Twitter loves to play with
  • Twitter,Facebook do all of this OFF OF YOUR OWN SITE. The word spreads. It’s the new word of mouth.
  • I recently wrote a page-one story about how some Comcast customers got vague or flat-out-wrong information about whether they'll be affected by the coming transition to digital television (short answer: they won't).Comcast today followed up to say that the customers quoted in my piece got the runaround because customer-service workers weren't properly trained at the time. Now they are, a spokeswoman claims. Gee, I hope so.But there's a slightly creepy aspect to Comcast's follow-up: This means it was able to identify all the folks quoted in my piece, and when they called.It turns out companies are serious when warning you that your calls might be logged or recorded for future reference.
  • When searching for your brand, a few things to remember: -- People make spelling mistakes. -- Often on Twitter, they combo the word like above: walmartfail
  • It’s social media, so be social! Have manners. Say Thank you. Respond to requests thoughtfully and quickly. Listen!
  • Steve Rubel, of public-relations firm Edelman, posted that he throws his free PC Magazine in the trash, which prompted a backlash from clients who pitch to the magazine. PCMag has a circulation of 11 million. Bad move on behalf of the company.
  • This totally goes against the culture of Twitter
  • Social wyo presentation

    1. 1. How does this work?<br />Making sense of social media<br />
    2. 2. Understanding the culture of social media<br />Who is using what? <br />How do I learn the lingo and relate? <br />What can I gain from it? <br />
    3. 3. Who is using what?<br />Facebook<br />200 million users; 100 million logging in daily<br />54% of users are women<br />46% are ages 18-34; 20% are 13-17<br />39% make less than $60,000 annually<br />Easy to share multimedia content without a “mask”<br />Integrates with other social media<br />
    4. 4. Who is using what?<br />MySpace.com<br />Around 58 million users<br />57% of users are women<br />46% are ages 18-34; 26% are 13-17<br />49% make less than $60,000 annually<br />Retains people on site longer than other social media<br />Is especially popular for music<br />
    5. 5. Who is using what?<br />Twitter<br />Around 30 million users<br />54% of users are women<br />43% are ages 18-34; 29% are 13-17<br />49% make less than $60,000 annually<br />Works well with mobile services (smart phone, SMS)<br />4.6 billion tweets and counting<br />
    6. 6. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    7. 7. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    8. 8. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    9. 9. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    10. 10. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    11. 11. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    12. 12. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    13. 13. Learn the twingo<br />Tweet<br />@username<br />ReTweet (RT)<br />DM<br />Hashtag<br />URL masks<br />Trending topic<br />Tweetup<br />
    14. 14.
    15. 15. What will Twitterdo for you? <br />Think of Twitter as an off-site ratings system<br />
    16. 16. Ratings and comments<br />Promote products<br />Give you good feedback<br />Not scientific, but still has value<br />Free advertising <br />Help others find your content<br />
    17. 17. Protect yourself<br />Keep an eye on your brand<br />And head off trouble before it’s a trending topic<br />
    18. 18.
    19. 19.
    20. 20. How do I find what people are saying? <br />Where to look<br />Search.Twitter.com<br />Google search (be sure to do a separate blog search, too)<br />Twoogle (a combo search of Twitter and Google): www.tinyurl.com/twooglesearch<br />Timesaver tip: Bring the searches to you<br />Set up an RSS feed for a Twitter search of your business.<br />Set a Google Alert to do the search for you.<br />
    21. 21. Don’t forget about the Fail Whale<br />
    22. 22. Don’t forget about the Fail Whale<br />
    23. 23.
    24. 24. Listen and respond<br />Customers are complaining. What do you do? <br />Same thing you would as if customer was face-to-face<br />Combat bad information with good information<br />Be human, be real, be accessible<br />
    25. 25. Listen and respond<br />
    26. 26. Listen and respond<br />
    27. 27. #youredoingitwrong<br />
    28. 28. #youredoingitwrong<br />
    29. 29. #youredoingitwrong<br />
    30. 30. #youredoingitwrong<br />
    31. 31. #youredoingitwrong<br />
    32. 32. #youredoingitwrong<br />Don’t do this:<br />Auto-tweet<br />Don’t tell people you’re on the patio, eating a sandwich or watching SportsCenter<br />Don’t tease your customers<br />
    33. 33. #youredoingitwrong<br />
    34. 34.
    35. 35. The nuts and bolts<br />How to manage Twitter<br />Co-Tweet<br />Twhirl<br />Tweetdeck<br />Nambu<br />Cell phone (text messaging)<br />Smart phone<br />
    36. 36. The nuts and bolts<br />How to manage Facebook<br />Create a fan page for your business<br />Facebook allows up to 10 administrators<br />Advertising through Facebook available<br />
    37. 37. The big thing to remember:<br />The key is how successful you are in communicating with your customers<br />

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