HR Club Newcastle Launch<br />
Who am I?<br />Jess <br />Senior HR Advisor- CSIRO<br />HR Blogger www.hrclubsydney.com<br />Twitter: @jessicabooth <br />...
Social Media is...<br />about conversation<br />
It’s about...<br />a<br />TWO WAY conversation<br />
It uses...<br />and<br />Mobile technology<br />
It’s about...<br />sharing<br />collaboration<br />networking<br />
What am I talking about?<br />
NOT:<br /><ul><li>Banners across social networks
Advertising</li></li></ul><li>Two-thirds of the world’s Internet population visit a social network or blogging site and it...
Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009<br />
‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, po...
Facebook, YouTube, MySpace and Twitter make up 71% <br />of the Social Networks and Forums industry.<br />
So what does this mean?<br />It’s changing the way people spend their time online and impacts how people behave, share and...
It’s like word of mouth<br />
Only much louder...<br />
SM & HR<br />
What is facebook?<br />Facebook is a popular, free-access social networking website that is operated and privately owned b...
Some crazy stats...<br />More than 400 million active users<br />More than 35 million users update their status each day<b...
Facebook ideas I like<br />
Insight to the workplace<br />
Safety and Sustainability<br />Demonstrate commitment to company values<br />
Innovative use of mobile<br />Could be a good idea for students at Careers Fairs etc..<br />
What is twitter?<br />Twitter is a free social networking and micro-blogging service that allows its users to send and rea...
Podcasts<br />
Video<br />Video allows you to engage with the audience and encourage feedback<br />Shows honesty-i.e.. see what its reall...
Video Resumes<br />
Benefits for the business<br /><ul><li>Engage in a conversation with customers/clients/staff
Provides a cost effective way in which to engage with your target audience
Increasing numbers of people are using social media in varying demographics
Has potential to drive traffic to your site</li></li></ul><li>Should we use it?<br />
Uncertainty about engaging in Social Media?<br />
These conversations are already happening. . You’re just becoming part of the conversation. A chance to defend.<br />If we...
Why should YOU care?<br />
Connect with people who have the same interests<br />Networking<br />
Sharing<br />Many hands make light work etc. <br />Let’s build the capability in the HR profession together as a community...
Personal Branding<br />
Learning<br />‘Attend’ events you can’t make it to or have the $$ to go to<br />Listen online to what people are doing in ...
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HR Club Newcastle Presentation on Social Media

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An introduction to Social media from the perspective of a HR generalist

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  • So these are the major players in this space
  • Social Media is important to us because its kinda like a word of mouth recommendation about working at CSIRO except that its much louder. These days, friends look to peers for recommendations and information generally has more clout if you hear it from someone else.
  • So why should you care?
  • HR Club Newcastle Presentation on Social Media

    1. 1. HR Club Newcastle Launch<br />
    2. 2. Who am I?<br />Jess <br />Senior HR Advisor- CSIRO<br />HR Blogger www.hrclubsydney.com<br />Twitter: @jessicabooth <br />Interested in doing things differently, sharing and making things better<br />
    3. 3. Social Media is...<br />about conversation<br />
    4. 4. It’s about...<br />a<br />TWO WAY conversation<br />
    5. 5. It uses...<br />and<br />Mobile technology<br />
    6. 6. It’s about...<br />sharing<br />collaboration<br />networking<br />
    7. 7. What am I talking about?<br />
    8. 8. NOT:<br /><ul><li>Banners across social networks
    9. 9. Advertising</li></li></ul><li>Two-thirds of the world’s Internet population visit a social network or blogging site and it now accounts for almost 10% of all internet time. <br />Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009<br />
    10. 10. Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009<br />
    11. 11. ‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications.<br />Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009<br />
    12. 12. Facebook, YouTube, MySpace and Twitter make up 71% <br />of the Social Networks and Forums industry.<br />
    13. 13. So what does this mean?<br />It’s changing the way people spend their time online and impacts how people behave, share and interact<br />
    14. 14. It’s like word of mouth<br />
    15. 15. Only much louder...<br />
    16. 16. SM & HR<br />
    17. 17. What is facebook?<br />Facebook is a popular, free-access social networking website that is operated and privately owned by Facebook, Inc. <br />Groups<br />Fan Pages<br />Event<br />Instant Messaging (IM)<br />Photo and video sharing<br />
    18. 18. Some crazy stats...<br />More than 400 million active users<br />More than 35 million users update their status each day<br />More than 60 million status updates posted each day<br />More than 3 billion photos uploaded to the site each month<br />More than 3.5 million events created each month<br />More than 1.5 million local businesses have active Pages on Facebook<br />Average user has 130 friends on the site<br />Average user spends more than 55 minutes per day on Facebook<br />Average user clicks the Like button on 9 pieces of content each month<br />Average user writes 25 comments on Facebook content each month<br />http://www.facebook.com/press/info.php?statistics<br />
    19. 19. Facebook ideas I like<br />
    20. 20.
    21. 21. Insight to the workplace<br />
    22. 22. Safety and Sustainability<br />Demonstrate commitment to company values<br />
    23. 23. Innovative use of mobile<br />Could be a good idea for students at Careers Fairs etc..<br />
    24. 24. What is twitter?<br />Twitter is a free social networking and micro-blogging service that allows its users to send and read other users&apos; updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length (Wikipedia)<br />Experienced rapid growth, but is starting to balance out<br />Basically SMS over the internet – limited to 140 characters<br />http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html<br />
    25. 25.
    26. 26. Podcasts<br />
    27. 27. Video<br />Video allows you to engage with the audience and encourage feedback<br />Shows honesty-i.e.. see what its really like at CSIRO <br />Works best when integrated with the rest of the recruitment campaign <br />Short and sharp (1-2 mins)<br />Easy to share via YouTube, and social media sites<br />Large user base (Youtube is the second largest search engine in the world)<br />Online video is predicted to undergo massive growth over the next few years with improvements in broadband speeds<br />
    28. 28. Video Resumes<br />
    29. 29. Benefits for the business<br /><ul><li>Engage in a conversation with customers/clients/staff
    30. 30. Provides a cost effective way in which to engage with your target audience
    31. 31. Increasing numbers of people are using social media in varying demographics
    32. 32. Has potential to drive traffic to your site</li></li></ul><li>Should we use it?<br />
    33. 33. Uncertainty about engaging in Social Media?<br />
    34. 34. These conversations are already happening. . You’re just becoming part of the conversation. A chance to defend.<br />If we have a blog people might say negative things in the comments!<br />Once again. Its already happening. Time wasters will find almost any means to not do work. Plus, they can do it on their mobile anyway. <br />What if my employees waste time online via social networks?<br />People might criticise the way the company is running its social media campaign<br />Listen to the criticism. Say thanks for the feedback. <br />Stop the panic!<br />
    35. 35. Why should YOU care?<br />
    36. 36. Connect with people who have the same interests<br />Networking<br />
    37. 37. Sharing<br />Many hands make light work etc. <br />Let’s build the capability in the HR profession together as a community<br />
    38. 38. Personal Branding<br />
    39. 39. Learning<br />‘Attend’ events you can’t make it to or have the $$ to go to<br />Listen online to what people are doing in other parts of the world<br />
    40. 40. Aussie, Aussie, Aussie...<br />By time spent engaging Australians are the number one consumers of the social media channel in the world.<br />Last October the average user spent more than 7 hours on social networking sites.<br />...Oi, Oi, Oi<br />
    41. 41. Thanks!<br />For more ideas/rants/thoughts on HR visit:<br />www.hrclubsydney.com<br />Or feel free to connect on LinkedIn:<br />http://au.linkedin.com/in/jessbooth<br />

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