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Martin Smith
Marketing Strategy Consultant
martin@asideworldwide.com
All social spaces: /djgraffiti
50% more income from
online sales in 1 month.
Social Media
Re: Advertising
Social Media
is NOT Different.
Engagement.
Unhealthy attachment to
Best Practices & Statistics.
“53% of Americans 12yrs+ who
follow brands in social media are
more loyal to those brands.”
TEST!
It’s not


it’s YOU!
   Ann Arbor based company that sells Home & Garden
    Décor Products to major retailers nationwide
   How did we increase their online sales by 50% in one
    month?
Identify Your Goals
Selecting Your Target Market
      • Pick one target market

      • What customers are you happiest with?

      • What customers are happiest with you?

      • Be as specific as possible
O.P.C.
Attention
Interest
Desire
Action
•   Attention – Post Likes (Engagement Rate)
•   Interest – People Talking About You, Post Shares
•   Desire – Comments, Participation
•   Action – Clicking Links, Watching Videos
Set Your Primary Indicators
•   Leads
•   Sign-ups
•   Website Click-throughs
•   Sales Generated
Thanks!
        Martin Smith
   A-Side Worldwide LLC
martin@asideworldwide.com
 All social spaces: /djgraffiti

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