Your SlideShare is downloading. ×
  • Like
  • Save
Turning Likes into Customers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Turning Likes into Customers

  • 634 views
Published

Martin Smith, LA2M - 10/10/2012

Martin Smith, LA2M - 10/10/2012

Published in Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
634
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Martin SmithMarketing Strategy Consultantmartin@asideworldwide.comAll social spaces: /djgraffiti
  • 2. 50% more income fromonline sales in 1 month.
  • 3. Social Media
  • 4. Re: AdvertisingSocial Mediais NOT Different.
  • 5. Engagement.
  • 6. Unhealthy attachment toBest Practices & Statistics.
  • 7. “53% of Americans 12yrs+ whofollow brands in social media aremore loyal to those brands.”
  • 8. TEST!
  • 9. It’s notit’s YOU!
  • 10.  Ann Arbor based company that sells Home & Garden Décor Products to major retailers nationwide How did we increase their online sales by 50% in one month?
  • 11. Identify Your Goals
  • 12. Selecting Your Target Market • Pick one target market • What customers are you happiest with? • What customers are happiest with you? • Be as specific as possible
  • 13. O.P.C.
  • 14. AttentionInterestDesireAction
  • 15. • Attention – Post Likes (Engagement Rate)• Interest – People Talking About You, Post Shares• Desire – Comments, Participation• Action – Clicking Links, Watching Videos
  • 16. Set Your Primary Indicators• Leads• Sign-ups• Website Click-throughs• Sales Generated
  • 17. Thanks! Martin Smith A-Side Worldwide LLCmartin@asideworldwide.com All social spaces: /djgraffiti