4. @lamiki
#socialfresh
WHY DO ADVOCATES MATTER?
•83% more likely to share information about a product than typical web users
•50% more likely to influence a purchase
•92% of consumers trust recommendations from friends & family over all other forms of advertising
Sources:
•Field Guide to Brand Advocates, BzzAgent, May 2011
•Global Trust in Advertising report, Nielsen, April 2012
7. @lamiki
#socialfresh
YOUR MOTIVATIONS
Word-of- mouth
Social Activation
Innovation
New Products
Insights
Research,
Feedback
8. @lamiki
#socialfresh
THEIR MOTIVATIONS
INSIDER ACCESS SHARETHEIR OPINIONS
OPPORTUNITY TO INFLUENCE THE COMPANY
EXCLUSIVE OFFERS & PERKS
SEEING RESULTS RECOGNITION & SMALL THANK YOUS
13. @lamiki
#socialfresh
HOW TO GET & GIVE VALUE
1.Who are your power users?
2.What value are you looking to get from them?
3.What will they want in exchange?
4.What tools and resources do you need?
5.How can you continue to cultivate this community?
6.Are you delivering on what you promised?