Grouponad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
It’s not just kids… Recent study 45% of Moms 18-44 AND 45+ used their phones to locate the closest store..(also used to price compare, new product research…YourFavorite stores? – what would you like to hear from them?What would they send that would have you “unfriend” them?Why do people use social media and what do they want from you?
Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
Think: No posts after a bottle of wine…Comments – brings up negativity----- Meeting Notes (6/15/11 10:47) -----Senator Weiner
Blogs/Facebook/Twitter/LinkedIn in more depth..
Target: will determine your content. Different
Content strategy: Who will do it, how frequently,
Bayside sm marketing
Why Social Media?•Fish where the fish are.•Be a part of the communityof experts.•Inexpensive compared totraditional forms of media.•Fundamental shift in how wecommunicate.•Watch the reaction of yourbrand in real time: Groupon.
Why Social Media?It’s not just kids.People make recommendations based on their socialNetwork “friends.”When someone becomes a fan of your business, they aregiving you permission to market to them- in fact, they WANTinformation from you – Demand marketing!
Social Media NecessitiesBuild Trust. Earned by creating a “Highly satisfied” customer experience. Starts with a foundation of authenticity and open communication. Add value from the customers perspective.It’s all about the content. Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business. Content should be targeted to your audience Use key words in content.ALWAYS respond in an open, honest manner – be transparent. How you respond to negative comments says a lot about you.
Social Media Etiquette Think before you speak. Don’t sell incessantly. Add value. Give as much as you get. Speak like a real person, not a marketing piece. Listen. Social Media is a two way street. Share other people’s work – and attribute it a such. If someone comments on your page, acknowledge their comment. Be genuine. Reflect the personality of your company (or self)
Social Media Overview• MySpace • Music Industry• Flickr/Photobucket • Photo Sharing• YouTube • What do you want to see?• Foursquare • Location based applications• Yelp • Restaurant reviews• Paper.li • Online “newspaper”
Facebook• Over 800 million active users• Average User has 130 “friends”• Over a billion objects that people interact with • Pages, groups, events• More than 30 billion pieces of content are shared each month • Web links, news stories, blog posts, photos…• Over 50% access FB through their smart phone.
FacebookSet up your page – as a business – not a person.Use available tools & apps welcome tabs constant contact tabs Cause/Donations on your Facebook page Include call to action
Facebook ads Hyper-targeted Set your own budget Push to your page/your website
Facebook Strategies Create a strategy Define your target audience What are you trying to achieve? Increased traffic to your website? Better customer service? Deepen the relationship with your customers? Increase sales?
Content Content generation plan Who updates when? How frequently? What will the content be? Where will it come from?
Content Create an editorial calendar What are the specials? What product are we featuring? Industry specific tips Follow 80/20 rule Ask questions – ask for responses
Content Reflect the personality of your business Speak to the target Post regularly How much is too much/how much is not enough Time of day? Pay attention to Facebook/Twitter notifications Respond to all comments/questions
Promote your pages Email Signatures Business Cards Signs throughout your business Every Ad you do Employee activity:Share/Like LIKE BOX!
Tools and Resources Hootsuite Social Media Examiner Tweet Deck Seth Godin Radian6 Brian Solis Mashable.com Groundswell Socialmediatoday.com 6 Pixels of Separation http://www.slideshare.net/stevep Socialnomics eck/social-media-clear-channel- seminar Inside facebook