SlideShare a Scribd company logo

Personal Branding for Public Health Professionals

Building your brand and advancing your career, your organization, and public health.

1 of 31
Download to read offline
deBeaumont.org
@deBeaumontFoundation
@deBeaumontFndtn
deBeaumontFoundation
PERSONAL BRANDING:
ADVANCING YOUR CAREER, YOUR ORGANIZATION, AND PUBLIC HEALTH
Mark Miller, Vice President of Communications, de Beaumont Foundation
deBeaumont.org
PREVIEW
• What is a brand?
• Why create a personal brand?
• Shaping your brand
• Communications opportunities
• Taking the next step
@mmiller20910
@deBeaumontFndtn
Personal Branding for Public Health Professionals
WHAT IS A BRAND?
deBeaumont.org
WHAT IS A BRAND?
A corporation’s brand is not a logo, a tagline, or a series of ads. It’s a
collection of perceptions in the mind of its audiences.
deBeaumont.org
WHAT IS A BRAND?

Recommended

BrightonSEO - how to create sexy AF outreach emails to land sexy AF links
BrightonSEO - how to create sexy AF outreach emails to land sexy AF linksBrightonSEO - how to create sexy AF outreach emails to land sexy AF links
BrightonSEO - how to create sexy AF outreach emails to land sexy AF linksCarrie Rose
 
Algoritma di media sosial (2018)
Algoritma di media sosial (2018)Algoritma di media sosial (2018)
Algoritma di media sosial (2018)Dandy Cahyo
 
Konvergensi Penurunan stunting.pdf
Konvergensi Penurunan stunting.pdfKonvergensi Penurunan stunting.pdf
Konvergensi Penurunan stunting.pdfWahyuAdiningtyas
 
389231244-Pdca-Perbaikan-Kinerja-Pelayanan.docx
389231244-Pdca-Perbaikan-Kinerja-Pelayanan.docx389231244-Pdca-Perbaikan-Kinerja-Pelayanan.docx
389231244-Pdca-Perbaikan-Kinerja-Pelayanan.docxPuskesmasPondokAren1
 
182927836 1-konsep-kesehatan-reproduksi-ppt
182927836 1-konsep-kesehatan-reproduksi-ppt182927836 1-konsep-kesehatan-reproduksi-ppt
182927836 1-konsep-kesehatan-reproduksi-pptAas Mariah
 
Standar Pelayanan Minimal Kesehatan 2014
Standar Pelayanan Minimal Kesehatan 2014Standar Pelayanan Minimal Kesehatan 2014
Standar Pelayanan Minimal Kesehatan 2014Muh Saleh
 

More Related Content

What's hot

Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptx
Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptxPeran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptx
Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptxdiah46186
 
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdf
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdfPPT Integrasi dan Pemanfaatan Komdat Kesmas.pdf
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdfmursal sigli
 
Catin-ppt (1).pptx
Catin-ppt (1).pptxCatin-ppt (1).pptx
Catin-ppt (1).pptxretnoayu53
 
Leaflet kanker serviks akper pemda muna
Leaflet kanker serviks akper pemda munaLeaflet kanker serviks akper pemda muna
Leaflet kanker serviks akper pemda munaSeptian Muna Barakati
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
 
Elemen-elemen Pelayanan Kesehatan Reproduksi
Elemen-elemen Pelayanan Kesehatan Reproduksi Elemen-elemen Pelayanan Kesehatan Reproduksi
Elemen-elemen Pelayanan Kesehatan Reproduksi pjj_kemenkes
 
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten MenarikGrid Story
 
On-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficOn-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
 
Sample monthly-seo report
Sample monthly-seo reportSample monthly-seo report
Sample monthly-seo reportPoornesh Mishra
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
Mimosa Mastermind - Growth Drivers for 2021 - Perry Belcher
Mimosa Mastermind - Growth Drivers for 2021 - Perry BelcherMimosa Mastermind - Growth Drivers for 2021 - Perry Belcher
Mimosa Mastermind - Growth Drivers for 2021 - Perry BelcherPerry Belcher
 
Google My Business Optimization
Google My Business OptimizationGoogle My Business Optimization
Google My Business Optimizationlouisekkatz
 
[BrightonSEO October 2022] On-page SEO: from intention to conversion
[BrightonSEO October 2022] On-page SEO: from intention to conversion[BrightonSEO October 2022] On-page SEO: from intention to conversion
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
 
Youtube Advertising Guide
Youtube Advertising Guide Youtube Advertising Guide
Youtube Advertising Guide AIDA Digital UK
 
Materi MOS Kesehatan reproduksi Remaja
Materi MOS Kesehatan reproduksi RemajaMateri MOS Kesehatan reproduksi Remaja
Materi MOS Kesehatan reproduksi RemajaIin Ernawati
 
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...Warnet Raha
 
Penyelenggaraan sistem informasi keluarga
Penyelenggaraan sistem informasi keluargaPenyelenggaraan sistem informasi keluarga
Penyelenggaraan sistem informasi keluargasugiyanto mendung
 

What's hot (20)

SEO monthly-report
SEO monthly-reportSEO monthly-report
SEO monthly-report
 
Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptx
Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptxPeran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptx
Peran Kader Posyandu Dalam Penurunan Stunting (tambahan).pptx
 
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdf
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdfPPT Integrasi dan Pemanfaatan Komdat Kesmas.pdf
PPT Integrasi dan Pemanfaatan Komdat Kesmas.pdf
 
Catin-ppt (1).pptx
Catin-ppt (1).pptxCatin-ppt (1).pptx
Catin-ppt (1).pptx
 
Leaflet kanker serviks akper pemda muna
Leaflet kanker serviks akper pemda munaLeaflet kanker serviks akper pemda muna
Leaflet kanker serviks akper pemda muna
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in Search
 
Elemen-elemen Pelayanan Kesehatan Reproduksi
Elemen-elemen Pelayanan Kesehatan Reproduksi Elemen-elemen Pelayanan Kesehatan Reproduksi
Elemen-elemen Pelayanan Kesehatan Reproduksi
 
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik
5 Jurus Ciamik yang Biasa Dilakukan Para Jurnalis dalam Membuat Konten Menarik
 
herbaldocs.pdf
herbaldocs.pdfherbaldocs.pdf
herbaldocs.pdf
 
On-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO TrafficOn-Page Optimization SEO Report Sample by SEO Traffic
On-Page Optimization SEO Report Sample by SEO Traffic
 
Sample monthly-seo report
Sample monthly-seo reportSample monthly-seo report
Sample monthly-seo report
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Mimosa Mastermind - Growth Drivers for 2021 - Perry Belcher
Mimosa Mastermind - Growth Drivers for 2021 - Perry BelcherMimosa Mastermind - Growth Drivers for 2021 - Perry Belcher
Mimosa Mastermind - Growth Drivers for 2021 - Perry Belcher
 
Google My Business Optimization
Google My Business OptimizationGoogle My Business Optimization
Google My Business Optimization
 
[BrightonSEO October 2022] On-page SEO: from intention to conversion
[BrightonSEO October 2022] On-page SEO: from intention to conversion[BrightonSEO October 2022] On-page SEO: from intention to conversion
[BrightonSEO October 2022] On-page SEO: from intention to conversion
 
Youtube Advertising Guide
Youtube Advertising Guide Youtube Advertising Guide
Youtube Advertising Guide
 
Materi MOS Kesehatan reproduksi Remaja
Materi MOS Kesehatan reproduksi RemajaMateri MOS Kesehatan reproduksi Remaja
Materi MOS Kesehatan reproduksi Remaja
 
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...
GAMBARAN PENGETAHUAN IBU NIFAS TENTANG KEBUTUHAN GIZI MASA NIFAS DI WILAYAH K...
 
Penyelenggaraan sistem informasi keluarga
Penyelenggaraan sistem informasi keluargaPenyelenggaraan sistem informasi keluarga
Penyelenggaraan sistem informasi keluarga
 
SEO Assignment
SEO AssignmentSEO Assignment
SEO Assignment
 

Similar to Personal Branding for Public Health Professionals

Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsLovette Jam Jacosalem
 
Personal Brand Canvas
Personal Brand CanvasPersonal Brand Canvas
Personal Brand Canvasiambrandonlee
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Pam Moore
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentationGreg Fry
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher EducationKoibot Creative
 
Social media
Social mediaSocial media
Social mediaSubash T
 
GBACC Business & Breakfast presentation 1-2011
GBACC Business & Breakfast presentation 1-2011GBACC Business & Breakfast presentation 1-2011
GBACC Business & Breakfast presentation 1-2011kiar media
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
 
You com: The Art of Personal Branding
You com: The Art of Personal BrandingYou com: The Art of Personal Branding
You com: The Art of Personal BrandingThe Marketing Lady
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hộiDchvKTonThu1ketoan
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Sascha Funk
 
Personal Branding Webinar.pptx
Personal Branding Webinar.pptxPersonal Branding Webinar.pptx
Personal Branding Webinar.pptxMohamed M. Adel
 
Personal Branding 2 .pptx
Personal Branding 2 .pptxPersonal Branding 2 .pptx
Personal Branding 2 .pptxTeguhHWidodo
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
 

Similar to Personal Branding for Public Health Professionals (20)

Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
Personal Brand Canvas
Personal Brand CanvasPersonal Brand Canvas
Personal Brand Canvas
 
Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida Social Media ROI Measurement Workshop University Central Florida
Social Media ROI Measurement Workshop University Central Florida
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher Education
 
SMU MBA Social Media Strategy
SMU MBA Social Media StrategySMU MBA Social Media Strategy
SMU MBA Social Media Strategy
 
Social media
Social mediaSocial media
Social media
 
Social Media 101 May 2013
Social Media 101 May 2013Social Media 101 May 2013
Social Media 101 May 2013
 
SMU Starting a Business
SMU Starting a Business SMU Starting a Business
SMU Starting a Business
 
GBACC Business & Breakfast presentation 1-2011
GBACC Business & Breakfast presentation 1-2011GBACC Business & Breakfast presentation 1-2011
GBACC Business & Breakfast presentation 1-2011
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
 
You com: The Art of Personal Branding
You com: The Art of Personal BrandingYou com: The Art of Personal Branding
You com: The Art of Personal Branding
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội
 
Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020Personal branding (for lawyers) in 2020
Personal branding (for lawyers) in 2020
 
Personal Branding Webinar.pptx
Personal Branding Webinar.pptxPersonal Branding Webinar.pptx
Personal Branding Webinar.pptx
 
Personal Branding 2 .pptx
Personal Branding 2 .pptxPersonal Branding 2 .pptx
Personal Branding 2 .pptx
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your Business
 

More from de Beaumont Foundation

Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approval
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA ApprovalMorning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approval
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
 
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Children
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and ChildrenWebinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Children
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Childrende Beaumont Foundation
 
National Poll: Perceptions of Public Health Departments & Services
National Poll: Perceptions of Public Health Departments & ServicesNational Poll: Perceptions of Public Health Departments & Services
National Poll: Perceptions of Public Health Departments & Servicesde Beaumont Foundation
 
Webinar: Successful COVID-19 Messaging in Rural Communities
Webinar: Successful COVID-19 Messaging in Rural CommunitiesWebinar: Successful COVID-19 Messaging in Rural Communities
Webinar: Successful COVID-19 Messaging in Rural Communitiesde Beaumont Foundation
 
Webinar: Vaccine Distribution & Misinformation, 1-12-2021
Webinar: Vaccine Distribution & Misinformation, 1-12-2021Webinar: Vaccine Distribution & Misinformation, 1-12-2021
Webinar: Vaccine Distribution & Misinformation, 1-12-2021de Beaumont Foundation
 
Poll: The Language of Vaccine Acceptance
Poll: The Language of Vaccine AcceptancePoll: The Language of Vaccine Acceptance
Poll: The Language of Vaccine Acceptancede Beaumont Foundation
 
Poll: Words That Work in COVID Communications
Poll: Words That Work in COVID CommunicationsPoll: Words That Work in COVID Communications
Poll: Words That Work in COVID Communicationsde Beaumont Foundation
 
National Poll: Awareness of Public Health Departments
National Poll: Awareness of Public Health DepartmentsNational Poll: Awareness of Public Health Departments
National Poll: Awareness of Public Health Departmentsde Beaumont Foundation
 

More from de Beaumont Foundation (9)

Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approval
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA ApprovalMorning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approval
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approval
 
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Children
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and ChildrenWebinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Children
Webinar: How to Answer Parents' Questions on COVID-19 Vaccinations and Children
 
National Poll: Perceptions of Public Health Departments & Services
National Poll: Perceptions of Public Health Departments & ServicesNational Poll: Perceptions of Public Health Departments & Services
National Poll: Perceptions of Public Health Departments & Services
 
Webinar: Successful COVID-19 Messaging in Rural Communities
Webinar: Successful COVID-19 Messaging in Rural CommunitiesWebinar: Successful COVID-19 Messaging in Rural Communities
Webinar: Successful COVID-19 Messaging in Rural Communities
 
Updates from CDC and the Ad Council
Updates from CDC and the Ad CouncilUpdates from CDC and the Ad Council
Updates from CDC and the Ad Council
 
Webinar: Vaccine Distribution & Misinformation, 1-12-2021
Webinar: Vaccine Distribution & Misinformation, 1-12-2021Webinar: Vaccine Distribution & Misinformation, 1-12-2021
Webinar: Vaccine Distribution & Misinformation, 1-12-2021
 
Poll: The Language of Vaccine Acceptance
Poll: The Language of Vaccine AcceptancePoll: The Language of Vaccine Acceptance
Poll: The Language of Vaccine Acceptance
 
Poll: Words That Work in COVID Communications
Poll: Words That Work in COVID CommunicationsPoll: Words That Work in COVID Communications
Poll: Words That Work in COVID Communications
 
National Poll: Awareness of Public Health Departments
National Poll: Awareness of Public Health DepartmentsNational Poll: Awareness of Public Health Departments
National Poll: Awareness of Public Health Departments
 

Recently uploaded

ORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU
 
Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...NAP Global Network
 
Adaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachAdaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachNAP Global Network
 
ORAU Story 2023 (Annual Report of Accomplishments)
ORAU Story 2023 (Annual Report of Accomplishments)ORAU Story 2023 (Annual Report of Accomplishments)
ORAU Story 2023 (Annual Report of Accomplishments)ORAU
 
Central Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementCentral Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementVictoriaColangelo
 
Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.ahcitycouncil
 
OECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkOECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkNAP Global Network
 
IIED's environmental sustainability impact report 2022/23
IIED's environmental sustainability impact report 2022/23IIED's environmental sustainability impact report 2022/23
IIED's environmental sustainability impact report 2022/23IIED
 
PPT Item # 9 - 2023 Racial Profiling Annual Report
PPT Item # 9 - 2023 Racial Profiling Annual ReportPPT Item # 9 - 2023 Racial Profiling Annual Report
PPT Item # 9 - 2023 Racial Profiling Annual Reportahcitycouncil
 
Healthy starts: How mental ill-health shapes the education and economic prosp...
Healthy starts: How mental ill-health shapes the education and economic prosp...Healthy starts: How mental ill-health shapes the education and economic prosp...
Healthy starts: How mental ill-health shapes the education and economic prosp...ResolutionFoundation
 
PPT Item # 4 - Community Improvement Grant Awards
PPT Item # 4 - Community Improvement Grant AwardsPPT Item # 4 - Community Improvement Grant Awards
PPT Item # 4 - Community Improvement Grant Awardsahcitycouncil
 
2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdfKweku Zurek
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpointahcitycouncil
 
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...ResolutionFoundation
 
Presentation of the European Youth Foundation
Presentation of the European Youth FoundationPresentation of the European Youth Foundation
Presentation of the European Youth FoundationEuropeanYouthFoundation
 
Item # 10 - 1st Qtr Financial & Inv. Report.pdf
Item # 10 - 1st Qtr Financial & Inv. Report.pdfItem # 10 - 1st Qtr Financial & Inv. Report.pdf
Item # 10 - 1st Qtr Financial & Inv. Report.pdfahcitycouncil
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
 
Lecture Presentation on Project Proposal
Lecture Presentation on Project ProposalLecture Presentation on Project Proposal
Lecture Presentation on Project ProposalJo Balucanag - Bitonio
 
Developing projects and programs in a strategic manner: Adaptation Investment...
Developing projects and programs in a strategic manner: Adaptation Investment...Developing projects and programs in a strategic manner: Adaptation Investment...
Developing projects and programs in a strategic manner: Adaptation Investment...NAP Global Network
 
Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...NAP Global Network
 

Recently uploaded (20)

ORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of AccomplishmentsORAU Story 2023, Annual Report of Accomplishments
ORAU Story 2023, Annual Report of Accomplishments
 
Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...Enabling factors for the transition from planning to implementation in the NA...
Enabling factors for the transition from planning to implementation in the NA...
 
Adaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s ApproachAdaptation Investment Financing in Africa: AfDB’s Approach
Adaptation Investment Financing in Africa: AfDB’s Approach
 
ORAU Story 2023 (Annual Report of Accomplishments)
ORAU Story 2023 (Annual Report of Accomplishments)ORAU Story 2023 (Annual Report of Accomplishments)
ORAU Story 2023 (Annual Report of Accomplishments)
 
Central Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs AgreementCentral Winds Park Pickleball Instructional Programs Agreement
Central Winds Park Pickleball Instructional Programs Agreement
 
Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.Item # 6 - Municipal Court Appointments.
Item # 6 - Municipal Court Appointments.
 
OECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment FrameworkOECD Climate Adaptation Investment Framework
OECD Climate Adaptation Investment Framework
 
IIED's environmental sustainability impact report 2022/23
IIED's environmental sustainability impact report 2022/23IIED's environmental sustainability impact report 2022/23
IIED's environmental sustainability impact report 2022/23
 
PPT Item # 9 - 2023 Racial Profiling Annual Report
PPT Item # 9 - 2023 Racial Profiling Annual ReportPPT Item # 9 - 2023 Racial Profiling Annual Report
PPT Item # 9 - 2023 Racial Profiling Annual Report
 
Healthy starts: How mental ill-health shapes the education and economic prosp...
Healthy starts: How mental ill-health shapes the education and economic prosp...Healthy starts: How mental ill-health shapes the education and economic prosp...
Healthy starts: How mental ill-health shapes the education and economic prosp...
 
PPT Item # 4 - Community Improvement Grant Awards
PPT Item # 4 - Community Improvement Grant AwardsPPT Item # 4 - Community Improvement Grant Awards
PPT Item # 4 - Community Improvement Grant Awards
 
2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf2024 Message on the State of the Nation (1).pdf
2024 Message on the State of the Nation (1).pdf
 
PPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements PowerpointPPT Item # 2 -- Announcements Powerpoint
PPT Item # 2 -- Announcements Powerpoint
 
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
Tax cuts today, spending cuts tomorrow? How the Budget might shape the Genera...
 
Presentation of the European Youth Foundation
Presentation of the European Youth FoundationPresentation of the European Youth Foundation
Presentation of the European Youth Foundation
 
Item # 10 - 1st Qtr Financial & Inv. Report.pdf
Item # 10 - 1st Qtr Financial & Inv. Report.pdfItem # 10 - 1st Qtr Financial & Inv. Report.pdf
Item # 10 - 1st Qtr Financial & Inv. Report.pdf
 
Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019Contributi dei parlamentari del PD - Contributi L. 3/2019
Contributi dei parlamentari del PD - Contributi L. 3/2019
 
Lecture Presentation on Project Proposal
Lecture Presentation on Project ProposalLecture Presentation on Project Proposal
Lecture Presentation on Project Proposal
 
Developing projects and programs in a strategic manner: Adaptation Investment...
Developing projects and programs in a strategic manner: Adaptation Investment...Developing projects and programs in a strategic manner: Adaptation Investment...
Developing projects and programs in a strategic manner: Adaptation Investment...
 
Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...Self-assessment: Planning to implementation in the NAP process + integrating ...
Self-assessment: Planning to implementation in the NAP process + integrating ...
 

Personal Branding for Public Health Professionals

Editor's Notes

  1. Refresher – not necessarily telling you things you don’t know, but something to reflect on as you go back to your daily lives. How personal branding supports your organization and the public health field as a whole. Corporate brands, celebrity brands, your brand.
  2. We’re going to talk about how your personal brand can help you advance your career, support your organization, and benefit the public health field. Some people have a negative reaction to the concept of “branding.” What this session is really about is aligning your personal and professional values.
  3. I’m not a public health person, but I bring a perspective from my work in journalism, advocacy, and fundraising. I have worked in the federal government. First temporary tattoo for a federal agency.
  4. I don’t want to oversimplify this, but just want to make the point that a brand can have positive or negative connotations. And the same brand may inspire joy in some people and anger in others.
  5. People also have brands. Give me a few words that describe Bono. Richard Branson. Oprah Winfrey. Would everyone agree? What they have in common is authenticity, consistency. It used to be easier for celebrities to create artificial personas, but with 24-hour news coverage and social media, it’s a lot harder to fake it. A PR agency can’t replace the need for you to be true to your values and priorities. These examples also show how your impossible to separate your professional and personal “brand.”
  6. Your stories, your bios, your photos are helping us put a face on public health.
  7. Not to put pressure on you, but PUBLIC HEALTH NEEDS YOU. This is where the idea for 40 Under 40 came from. We talk about how no one understands what public health. And people don’t know what public health people do – they work behind the scenes and sometimes take pride in this. But this session was Brian’s idea – you have a platform to tell your story, express your opinion, and represent the field.
  8. In case you don’t know it, you have a brand. You have audiences. Your brand is shaped by what you do every day.
  9. I want to give you a look at the rebranding that we did over the past year and a half. From what do we do to why do we do it.
  10. Think about the value you add. Thinking about your resume, what story does it tell? What is your passion, what gets you up in the morning?
  11. Started with a detailed audit - what do we say about ourselves, but more important, what do others say about us and our programs? Media, digital, interviews, etc. Defined vision. Why do we do what we do?
  12. Where did that come from? Internally and with our board members, we brainstormed a list of words to describe our “personality” as an organization. In some cases, the words reflected the current reality, and some others were more aspirational. This is a good place to start when you think about shaping your brand. TAKE A MINUTE TO WRITE DOWN THREE TO FIVE WORDS THAT DESCRIBE YOUR PERSONALITY AND YOUR PROFESSIONAL IDENTITY. TALK IN GROUPS OF TWO OR THREE AND SHARE YOUR WORDS. DO THEY REFLECT WHO YOU ARE AT WORK AND IN YOUR PERSONAL LIFE?
  13. Those words also informed the design, which is intentionally clean, simple, and bold. We dropped the word “foundation” because we’re more than a grant-maker.
  14. I’m going to use some Twitter examples, but I’m not just talking about digital communications.
  15. Amy Jo Martin. 2008, director of digital media and research for the Phoenix Suns – first-ever position in the NBA. She convinced them to create the position – but there was a caveat. She could not help players with their personal brands or give them Twitter advice. But of course players came to her, and one who was most interested was Shaquille O’Neill, and she helped him build an audience of 100,000. On a plane heading to a game in Los Angeles and got a text from Shaquille O’Neal, who was sitting about 10 rows ahead of her. He wanted help setting up his Twitter account. Tried to ignore it, but he waved at her and she walked past her boss and helped him recover his password, and Shaq started telling everyone that she was the queen of Twitter and was going to take his brand to the next level. He even tweeted to his 100,000 followers what a genius she was. The next day, her boss called her a renegade and reminded her of their agreement. A few weeks later, she quit and formed her own digital company. Shaq was her first client, and she also worked with The Rock, Zappos, Major League Baseball, Zappo policy – “be real, and use your best judgment.”
  16. Authenticity - Amy Jo wanted people to see the real Shaq. He tweeted everything. You can’t outsource your branding. Connection - He wanted a deeper engagement with his fans. ”Random acts of Shaqness” – scavenger hunts, invite followers to lunch, call them on the phone. Strategy – Intentional about what his goals were – sports, business, charity, entertainment Consistency – You don’t have to brag about yourself or tweet every day, but set aside some time to listen, monitor, and reply.
  17. Nearly 14 million followers. Audience analysis – not all of them matter. Prioritize who you care about. Value balance – education, entertainment, inspiration, exclusivity, information, reciprocation Your message goes to everyone, so keep them in mind. WHO ARE YOUR AUDIENCES? Think about online AND offline “audiences,” Give me some examples.
  18. TAKE A FEW MINUTES TO THINK ABOUT THESE QUESTIONS – OR A FEW OF THEM – AND SHARE IT WITH THE PEOPLE AROUND YOU.
  19. We’ve been talking a lot about social media, but there are many ways to promote your work and your organization. ANYONE COULD APPLY FOR 40 UNDER 40 – SELF-NOMINATIONS AND NOMINATIONS. HOW MANY OF YOU APPLIED ON YOUR OWN? THAT’S PERSONAL BRANDING. This doesn’t have to be a second job. If you speak, you’ve got something to share. Turn it into a blog? Share your slides on LinkedIn? Turn a slide into an Instagram post?
  20. www.google.com/alerts Elevator speech – How do you answer, “What do you do?” How is it different for a public health person vs. someone else?
  21. Ask about use of social media – what are obstacles? How have people overcome them? At the least, can an employee have a Twitter account to follow other accounts, professional chats, etc.? LinkedIn: An open forum to post your own articles about your work.