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Social media workshop

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Social Media Training workshop

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Khaled El Ahmad Social Media Consultant / Trainer Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me
What is
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
Photo credit: http://bit.ly/w5PtXf
UGC refers to various kinds of media content, publicly available, that are produced by end- users.
Social Media Platforms Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
Google Alerts Google Reader Google Search Shortcuts Gmail Google Plus Google Docs http://accounts.google.com/CreateAccount
What is RSS? Really Simple Syndication
Digital Media Plan
Digital Media Plan
Digital Media Plan
Platforms Digital Media Plan Criteria for measurement Monitor Plan Roles & Responsibilities
Digital Media Plan
Conversational Calendar Digital Media Plan Ask your community - take polls and share results Use 80/20 rule, 20% would be brand indirect related content
Digital Media Plan
Digital Media Plan
Digital Media Plan
•Google Alerts •Row feeder •Twitter Advanced Search •Twazzup •Social Mention • Twialert •Trackur • TweetReports (Paid) Monitor • SproutSocial (Paid) •Scoutlabs ($249/mo) •Radian6 ($500/mo)
Gender Spending Habits Age Education Reports Income Sentiments Location
Twitter
Twitter has over 445M users The Average user has 115 Majority of Tweets are 40 characters long Twitter 150M Tweets per day 652,333 Estimated Active Tweeps in Arab region as of November 2011
5 Stages of Twitter Acceptance 1. Denial 2. Presence 3. Copy Paste 4. Conversing 5. Addiction
Tweet A Message of 140 characters or less
Mention (@) @Username + Message This mention tweet will be visible for both followers
Re-Tweet (RT) RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
Hashtag (#) #Topic Helps you filter all discussion relevant to a specific event or topic
- Hashtag a City or a country #Amman #JO - Hashtag an Event or a conference #Ammantt #sobcon - Hashtag a Public Debate or relevant conversation #reformjo #mish3aib - Hashtag a Specific Topic to gain global exposure #Sales #hr
Direct message (DM) DM Send a Follower a private message
Favorite Saving / Bookmarking Tweets
Lists Find Lists or create your own (Public or Private) Listorious.com
Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & Friends Find popular Tweep in your area and follow their followers
Mind the 140-char limit Add a personal touch Photo or Video Tweets Informational Tweets Twitter Content Blog Posts Provide answers and guidance Ask questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
Facebook
11% of World Population has a facebook Account 50% Log on to facebook everyday Facebook Average user has 130 friends & spends 700 min per month There are 36 Million Facebook users in MENA 865Mil on facebook > 750Mil Motor vehicle
Encourage Discussion Unified Message Be Creative Be a resource for fans Create Polls Post at Peak hours 15 Tips on Engagement Keep it Engaging Build Community Use Open end Questions Keep content fresh and relevant Be Sociable Build Community Thank your fans Post and tag users in photos and videos
Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
Linkedin
LinkedIn has 135M users New User registered every 2 seconds 18-24 21% 25-34 36% 35-54 36% Age 55+ 7% LinkedIn
How to Build a Professional LinkedIn Profile • Craft an informative profile headline • Display an appropriate photo • Show off your education • Develop a professional summary statement • Fill your “Specialties” section with keywords • Update your status weekly • Show your connectedness with LinkedIn Group badges • Collect diverse recommendations • Claim your unique LinkedIn URL • Share your work
How to Network Professionally Online • 100% complete = 100% more likely to get noticed • You’re more experienced than you think • Use your inbox • Get personal • Join the “in” crowd • Lend a (virtual) hand • Update your status #early and #often • Question (and answer) everything
Linkedin Tips • Claim your vanity URL (http://www.linkedin.com/profile/public-profile-settings#) • Make your blog/website links appealing. • Search engine optimize your profile.
Khaled El Ahmad Social Media Consultant / Trainer Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me

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Social media workshop

  • 1. Khaled El Ahmad Social Media Consultant / Trainer Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me
  • 3.
  • 11.
  • 12.
  • 13.
  • 14. UGC refers to various kinds of media content, publicly available, that are produced by end- users.
  • 15. Social Media Platforms Social Networking sites (Facebook, Twitter, Linkedin) Blogs (Wordpress, Blogger, Tumblr) Video sharing sites (YouTube) Photo sharing sites (Flickr) Crowdsourcing (Wikipedia) User reviews (Amazon, Yelp) Streaming sites (Ustream) Social bookmarking (Digg, del.icio.us)
  • 16.
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  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Google Alerts Google Reader Google Search Shortcuts Gmail Google Plus Google Docs http://accounts.google.com/CreateAccount
  • 29. What is RSS? Really Simple Syndication
  • 33. Platforms Digital Media Plan Criteria for measurement Monitor Plan Roles & Responsibilities
  • 35. Conversational Calendar Digital Media Plan Ask your community - take polls and share results Use 80/20 rule, 20% would be brand indirect related content
  • 39. •Google Alerts •Row feeder •Twitter Advanced Search •Twazzup •Social Mention • Twialert •Trackur • TweetReports (Paid) Monitor • SproutSocial (Paid) •Scoutlabs ($249/mo) •Radian6 ($500/mo)
  • 40. Gender Spending Habits Age Education Reports Income Sentiments Location
  • 41.
  • 43. Twitter has over 445M users The Average user has 115 Majority of Tweets are 40 characters long Twitter 150M Tweets per day 652,333 Estimated Active Tweeps in Arab region as of November 2011
  • 44.
  • 45.
  • 46. 5 Stages of Twitter Acceptance 1. Denial 2. Presence 3. Copy Paste 4. Conversing 5. Addiction
  • 47. Tweet A Message of 140 characters or less
  • 48. Mention (@) @Username + Message This mention tweet will be visible for both followers
  • 49. Re-Tweet (RT) RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
  • 50. Hashtag (#) #Topic Helps you filter all discussion relevant to a specific event or topic
  • 51. - Hashtag a City or a country #Amman #JO - Hashtag an Event or a conference #Ammantt #sobcon - Hashtag a Public Debate or relevant conversation #reformjo #mish3aib - Hashtag a Specific Topic to gain global exposure #Sales #hr
  • 52. Direct message (DM) DM Send a Follower a private message
  • 54. Lists Find Lists or create your own (Public or Private) Listorious.com
  • 55. Spread the word about your Twitter Handle Search by Keywords (City, Sector, topic..) How to find New Followers Search specific list Search certain hashtags Follow Friday (#FF) Invite Email Contacts Follow Family & Friends Find popular Tweep in your area and follow their followers
  • 56. Mind the 140-char limit Add a personal touch Photo or Video Tweets Informational Tweets Twitter Content Blog Posts Provide answers and guidance Ask questions and seek people’s opinion Retweet other rich tweets Inspiration Quotes
  • 58. 11% of World Population has a facebook Account 50% Log on to facebook everyday Facebook Average user has 130 friends & spends 700 min per month There are 36 Million Facebook users in MENA 865Mil on facebook > 750Mil Motor vehicle
  • 59. Encourage Discussion Unified Message Be Creative Be a resource for fans Create Polls Post at Peak hours 15 Tips on Engagement Keep it Engaging Build Community Use Open end Questions Keep content fresh and relevant Be Sociable Build Community Thank your fans Post and tag users in photos and videos
  • 60. Facebook Timeline • Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information • Messaging : Now customers can inbox Brands. • No more Landing Page: No more Brand Abuse. • Pin Feature: brands can pin certain post to stay on top. • Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  • 62. LinkedIn has 135M users New User registered every 2 seconds 18-24 21% 25-34 36% 35-54 36% Age 55+ 7% LinkedIn
  • 63. How to Build a Professional LinkedIn Profile • Craft an informative profile headline • Display an appropriate photo • Show off your education • Develop a professional summary statement • Fill your “Specialties” section with keywords • Update your status weekly • Show your connectedness with LinkedIn Group badges • Collect diverse recommendations • Claim your unique LinkedIn URL • Share your work
  • 64. How to Network Professionally Online • 100% complete = 100% more likely to get noticed • You’re more experienced than you think • Use your inbox • Get personal • Join the “in” crowd • Lend a (virtual) hand • Update your status #early and #often • Question (and answer) everything
  • 65. Linkedin Tips • Claim your vanity URL (http://www.linkedin.com/profile/public-profile-settings#) • Make your blog/website links appealing. • Search engine optimize your profile.
  • 66. Khaled El Ahmad Social Media Consultant / Trainer Twitter.com/Shusmo Facebook.com/Shusmo Facebook.com/SMTips Linkedin.com/in/Shusmo Blog: shusmo.me Email: me@shusmo.me