Social Media Workshop 2012


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I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day.

Part 1: What is Social Media and Why Does Your Business Need It?
Part 2: Define the Business Goals and Social Media Tactics and Metrics
Part 3: Training on Social Networks and the Tools
Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses"
Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience

Published in: Education, Technology, Business

Social Media Workshop 2012

  1. 1. Masterclass in Social MediaWarren KnightSpeaker / Author / ConsultantCEO, co-founder of Gloople20 years Sales & Marketing5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business “Please feel free to Tweet @wvrknight #wksm during this session”
  2. 2. Online storeGroupBuy & Affiliate Social FlashSale network integrationPeer to peer sharing Refer a friend discountRatings & Mobile platform Embedded reviews Facebook store
  3. 3. Who are You?
  4. 4. Define Your Brand in 140 Characters1. Who are your existing clients?Who are they? And why do they buy from you? Look for common characteristicsand interests. Which ones bring in the most business?2. Your competitionWho are their current customers and who are your competitors targeting?Think of a niche market that they might be overlooking.3. Analyse your product/serviceWrite out a list of each feature of your product or service. Next to eachfeature, list the benefits they provide4. Choose specific demographicswho is most likely to buy it. Think about the following:• Age• Location• Gender• Income level• Education level• Marital or family status• Occupation• Ethnic background5. Consider the psychologyPsychology is more personal characteristics of a person including:• Personality• Attitudes• Values• Interests/hobbies• Lifestyles• BehaviourDetermine how your product or service will fit into your target’s lifestyle.
  5. 5. Social Media Explained
  6. 6. Social SuccessSocial Sales Social Marketing Social Customer ServiceFind Social forums, Listen and monitor - Engage with customers offer ablogs, social sites & Brand, Market and support channel for their issuegroups Competition Encourage ‘one and done’ fastTune in – Listen to the Start dialogues – come response to tweets & Facebookconversations. Set up out and meet peopleGoogle alerts, join Automate social listeninggroups and forums, use Identify influencers – letLinkedIn, follow Twitter people inside, through Maximise your knowledgeconversations blog posts, tweets make it easy for customer- facing people to access yourSocialise your CRM – Make it easy for people to expertiseIntegrate social profiles share your content – social commerce trust Social-enable your onlineTrack social-driven support portal – rewardingsales – measure the Use tools that share best users who help other usersreturn on your social practice Integrate all channelsinvestment
  7. 7. Monitor
  8. 8. Twitter450+ Million users1,500 x 1,300
  9. 9. FacebookFacebook Searchhttp://fbsearch.usTimeline: 851 x 315 PixelsProfile Picture: 160 x 160 Pixels
  10. 10. Google+170+ Million usersGoogle Places
  11. 11. YouTube1100 x 2000 PixelsImage 350-450
  12. 12. Social ShoppingPinterest
  13. 13. LinkedInProfile 100%•Headshot•Headline (Keywords)•Summary150+ Million usersTop of LinkedIn1. Headline2. Work Experience3. Past Experience4. Summary5. Specialities
  14. 14. MobileInstagram
  15. 15. Hootsuite
  16. 16. Best Practice 5 a Day Advice: As an expert you should offer advice Share: Article, link information that aligns with your business Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles Special Offer: Send information about a special offer, promotion, event1 Post a Day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  17. 17. Feedback FormConsultancy / Training / Mentoring Tell us What You Think