This document provides an overview and introduction to key social media platforms: Facebook, Twitter, Tumblr, LinkedIn, Google+, and YouTube. It summarizes user statistics and key terminology for each platform. Graphics are included from various sources to help illustrate concepts. The presentation will be made available online on the author's LinkedIn profile for attendees to reference during the discussion.

1. …it’s not as taxing as you might think!!
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2. These notes are meant to serve as a backdrop for what you
will learn on December 14. Compiled here are graphics
and information to provide a foundation for further
learning. As you will see, most of the information has
been borrowed from www.Mashable.com
Also, please note that this presentation is on my LinkedIn
profile under the SlideShare application near the bottom.
If you would like to follow along with my discussion the day
of the presentation, feel free to bring your laptop, tablet,
etc. as my presentation will be available online.
Thanks and I look forward to speaking with you!

3. Categories
Social Media Process
The Big 5
Resources

6. If accessing this PowerPoint online, click the following images to be directed to the web pages from which I
compiled this information.

8. Est. monthly users: over 700 million
(More than 10% of the world's pop.)
Net worth of founder, Mark Zuckerburg (27):
$17.5 Billion...yes, billion! The Harvard dropout is America's 14th-richest man.
The average FB user has 130 friends.
58% of all online adults visit FB at least 1x month, and spend approximately 20
minutes on the site each time they visit.
Lingo to Know:
Impressions
Insights
Pages
Limited Profile/Information Sharing

10. Est. monthly users: 200 million
 Active users (1x month users): 100 million
 Hyperactive users (at least 1x day): 50 million
 Age of average users: 30-49 years old
 30% of users have an average annual income of $100,000+
Total funding to date: $1.6 billion
Lingo to know:
Tweet
Hashtag
Trending

12. Distinguishing itself as the “easiest way to blog,” Tumblr is most notably
different from other blog sites for its ease of sharing media [photos,
video, music, etc.], as opposed to only text and links.
As of April 2011, Tumblr boasted 951,860,971 posts created by 7,068,526
bloggers.
Lingo to know:
Tumblog
Reblog
Radar
Qued Posts
Written for WebDesignerDepot.com by Chris McConnell.

14. 4 reasons to create a presence on LinkedIn:
 Reputation Management: maintain positive impact.
 Public Relations: Makes your company more public and easily accessible to
web users.
 Marketing and Sales: Find and attract new customers through your online
community.
 Stay Competitive: See what your competitors are doing.
Lingo to know:
Recommendations
Groups
Profile Views
Maw Associates, Ltd. LinkedIn Presentation Feb. 2011.

16. In the mere months since its inception in June 2011, Google’s competitor to social
networking titan Facebook has amassed over 40 million users.
Google+ has recorded the highest traffic in terms of total US visits for week ending Nov
12th 2011, more than 6.8 million.
7 out of 10 referral traffic came from Google products (google search, gmail, youtube,
maps, docs, profiles, news and picasa web albums respectively)
Lingo to know:
Stream
Circles
Sparks
Hangouts

17. Google+
Facebook
• Like • +1
• Newsfeed • Stream
• Friends • Circles (specific groupings)
• Interests • Sparks
• Chat • Huddle
• Video Chat • Hangout
• 51.2% male/48.4% female • 68.7% male/30.1% female

19. According to Alexa, YouTube is the most popular video sharing
website on the Web and the world's third most visited website.
Internet Search Giant Google bought Youtube in Novemeber 2006
for $1.65 billion.
There are approximately 2 billion video views a day.
10% of internet traffic is attributed to YouTube visits.
On average, 829,440 videos are uploaded each day.
It would take 1700 years to watch every video currently on
YouTube.

20. www.social-media.alltop.com
www.socialmediatoday.com