How can photographers utilize social media to promote their photos and brand themselves.
Hashtags , Peak hours , Post frequency, Content strategy, Listening Plan.
19. 1- Brand name (Products &
Services)
Who is talking about us and
where?
2- Brand Sector
To stay on top of trends in
our sector
3- Peers, sister companies
or competitors
To learn from their success
stories and avoid their
mistakes
20. 1- Brand content.
Publish content about the
value of your services in a
story telling creative way
2- Sector Content
Publish top trends in your
sector to position your brand
as a thought leader
3- Social content
Greetings, Questions, Who is
the author, fill in the blanks,
Quotes.
50. Social Image Size
- Landscape: Width of at least 1080 pixels with
an aspect ratio of up to 1.91:1
- Portrait: Width of at least 1080 pixels with and
an aspect ratio up to 4:5
* To avoid having to crop your photo, aim to
make it 320 x 1080 pixels with an aspect ratio
between 1.91:1 (landscape) and 4:5 (portrait).
Source: https://blog.hootsuite.com/social-media-image-sizes-guide/
51. Social Image Size
- Images included in tweets should be a minimum
of 440 x 220 pixels with a 2:1 aspect ratio—
although the optimal size is 1024 x 512 pixels,
since photos can be expanded once clicked on.
- Maximum file size is 5MB for photos and 3MB for
animated GIFs.
Source: https://blog.hootsuite.com/social-media-image-sizes-guide/
52. Social Image Size
- The recommended size for photos shared on your
Page is 1,200 x 630 pixels.
- When you post a link, the image preview will be
scaled to fit a box of 470 x 246 pixels. While the
preview is auto-generated, you have the option to
replace this image.
Source: https://blog.hootsuite.com/social-media-image-sizes-guide/
58. Post Frequency
Facebook: 1-2 per day
Twitter: Up to 5 per day
LinkedIn: 1 per day
Pinterest: 5 or more per day
Instagram: 2 or more per day
59. Peak Hours
Twitter: 1-3pm weekdays
Facebook: 1-4pm and 2-5pm weekdays
LinkedIn: 7-8:30am and 5-6pm Tuesday,
Wednesday, and Thursday
Tumblr: 7-10pm weekdays and 4pm on Fridays
Instagram: 5-6pm weekdays and 8pm on Mondays
with a sweet spot at 6pm
Pinterest: 2-4pm and 8-11pm weekdays with
weekends being the best