The Evolution of Content and the tools and strategies to help us produce good engaging content. Also influencer tools and how to find them

1. The Evolution of Content
Hashtag: #mkingdomjo | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad
Photo Credit: http://blog.wyzowl.com/evolution-digital-content-marketing

2. Khaled ElAhmad
#mkingdomjo
@Shusmo | Khaled@digiarabs.com | +962797388044
www.slideshare.net/kelahmad

13. Photo credit: http://bit.ly/w5PtXf
In the PAST Content was produced by the Brand.
End Users had no know-how nor the tools to produce Content.

14. Photo credit: http://bit.ly/w5PtXf
Internet age allowed for new technology for End Users
to communicate with the Brand on One-To-One basis.

15. Photo credit: http://bit.ly/w5PtXf
During the current Social Media Revolution, End Users
obtained the know-how and the tools to generate Content

19. Facebook Users in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
83.1 Million
May 2015
Source: Facebook Ads Platform

20. Facebook Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

21. Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

22. Twitter Monthly Active Users (MAU) in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: ConnectAds Feb 2015
KSA 8.8Mil
UAE 1.5Mil
Egypt 1.5Mil
Kuwait 1M
Qatar 350K
Lebanon 260K
Jordan 250K
Bahrain 220K
Oman 200K

23. Content

26. Help Your Audience Make a Purchase Decision

28. Monitoring
Who are talking about your
Brand?
What can you learn from
your Peers?
Stay Updated

31. Management Tools

32. Influencers Tools

33. How to find Influencers

34. How can Influencers help

35. How to reward Influencers

36. You can’t find great content to share
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools
• Allows you to set criteria for each interest
• Allows for added preferred and trusted sources you want to add

37. Thank You
#mkingdomjo
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad