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Grow Your Business with Social Media

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KeelySaye.com
KeelySaye.com

Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.

Business
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Grow Your Business with Social Media Strategy: Inbound Marketing AAF of the Midlands October Luncheon
Outbound Marketing Traditional Media Print Radio TV Direct Mail Telemarketing Email
Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters
Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$
Inbound Marketing Get Found Convert Analyze
Process Crawl Social Media 101 Social media strategy Network development Walk Content development Enrich content Multi-media production Run Engage online influencers Offline meet-ups Online ads Fly Embrace community Fly on your own SEO
Get Found Build an online presence Develop content Publish and promote Search engine optimization
Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for resources & PR Use Linkedin for business networking Follow blogs Subscribe to newsletters Microblog Bookmark (Digg, Delicious, Stumble Upon) Engage
Facebookvs Twitter
Get Found: Develop Content Blog Videos Podcast Screencast Presentations eBooks Webinars News releases
Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr Eventbrite Evite iTunes Slideshare.net Delicious StumbleUpon DIGG
Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations
Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text messages Register for an event Sign up for a webinar
Convert:Landing Pages Microsite within your main domain Campaign focused Promote on website/blog, social networks, traditional media
Analyze Traffic growth Channel optimization Google Analytics Facebook Insights
Google Analytics
Facebook Insights
Tools Google Analytics Google Reader Hootsuite.com AdWords Keyword Tool ScreenFlow Animoto.com CartoonMe.com WebsiteGrader.com SocialMention.com TwitterGrader.com Wufoo.com Xtranormal.com
ScreenFlow Example
The Social Media Revolution
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Grow Your Business with Social Media

  • 1. Grow Your Business with Social Media Strategy: Inbound Marketing AAF of the Midlands October Luncheon
  • 2. Outbound Marketing Traditional Media Print Radio TV Direct Mail Telemarketing Email
  • 3. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters
  • 4. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$
  • 5.
  • 6. Inbound Marketing Get Found Convert Analyze
  • 7. Process Crawl Social Media 101 Social media strategy Network development Walk Content development Enrich content Multi-media production Run Engage online influencers Offline meet-ups Online ads Fly Embrace community Fly on your own SEO
  • 8. Get Found Build an online presence Develop content Publish and promote Search engine optimization
  • 9. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for resources & PR Use Linkedin for business networking Follow blogs Subscribe to newsletters Microblog Bookmark (Digg, Delicious, Stumble Upon) Engage
  • 11.
  • 12.
  • 13.
  • 14. Get Found: Develop Content Blog Videos Podcast Screencast Presentations eBooks Webinars News releases
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr Eventbrite Evite iTunes Slideshare.net Delicious StumbleUpon DIGG
  • 20.
  • 21.
  • 22. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations
  • 23. Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text messages Register for an event Sign up for a webinar
  • 24.
  • 25. Convert:Landing Pages Microsite within your main domain Campaign focused Promote on website/blog, social networks, traditional media
  • 26.
  • 27.
  • 28. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights
  • 31.
  • 32. Tools Google Analytics Google Reader Hootsuite.com AdWords Keyword Tool ScreenFlow Animoto.com CartoonMe.com WebsiteGrader.com SocialMention.com TwitterGrader.com Wufoo.com Xtranormal.com
  • 34. The Social Media Revolution