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Grow Your Business with Social Media

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Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web …

Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.

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Transcript

  • 1. Grow Your Business with Social Media
    Strategy: Inbound Marketing
    AAF of the Midlands October Luncheon
  • 2. Outbound Marketing
    Traditional Media
    Print
    Radio
    TV
    Direct Mail
    Telemarketing
    Email
  • 3. Strategy: Inbound Marketing
    New Media
    Blogs
    Social Networks
    RSS Feeds
    Podcasts
    SEO
    Webcasts
    Viral Video
    Opt-in Newsletters
  • 4. Inbound vs Outbound
    New
    Pull
    Permission
    Time
    Traditional
    Push
    Interruptive
    $$$
  • 5.
  • 6. Inbound Marketing
    Get Found
    Convert
    Analyze
  • 7. Process
    Crawl
    Social Media 101
    Social media strategy
    Network development
    Walk
    Content development
    Enrich content
    Multi-media production
    Run
    Engage online influencers
    Offline meet-ups
    Online ads
    Fly
    Embrace community
    Fly on your own
    SEO
  • 8. Get Found
    Build an online presence
    Develop content
    Publish and promote
    Search engine optimization
  • 9. Get Found: Build an Online Presence
    Start a Facebook fan page
    Use Twitter for resources & PR
    Use Linkedin for business networking
    Follow blogs
    Subscribe to newsletters
    Microblog
    Bookmark (Digg, Delicious, Stumble Upon)
    Engage
  • 10. Facebookvs Twitter
  • 11.
  • 12.
  • 13.
  • 14. Get Found: Develop Content
    Blog
    Videos
    Podcast
    Screencast
    Presentations
    eBooks
    Webinars
    News releases
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Get Found: Publish and Promote
    Your website/blog
    Facebook
    Twitter
    Linkedin
    YouTube
    Flickr
    Eventbrite
    Evite
    iTunes
    Slideshare.net
    Delicious
    StumbleUpon
    DIGG
  • 20.
  • 21.
  • 22. Get Found: Search Engine Optimization
    On-Page SEO = 25%
    Text
    URL
    Page title
    Page descriptions
    Metatags (keywords)
    Alt-text
    Off-Page SEO = 75%
    Inbound links
    Recommendations
  • 23. Convert:Call to Action
    Download free eBook/white paper/tip sheet
    Receive free text messages
    Register for an event
    Sign up for a webinar
  • 24.
  • 25. Convert:Landing Pages
    Microsite within your main domain
    Campaign focused
    Promote on website/blog, social networks, traditional media
  • 26.
  • 27.
  • 28. Analyze
    Traffic growth
    Channel optimization
    Google Analytics
    Facebook Insights
  • 29. Google Analytics
  • 30. Facebook Insights
  • 31.
  • 32. Tools
    Google Analytics
    Google Reader
    Hootsuite.com
    AdWords Keyword Tool
    ScreenFlow
    Animoto.com
    CartoonMe.com
    WebsiteGrader.com
    SocialMention.com
    TwitterGrader.com
    Wufoo.com
    Xtranormal.com
  • 33. ScreenFlow Example
  • 34. The Social Media Revolution
  • 35. Thanks to
  • 36. QUESTIONS?