2011 SCAVA Conference

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Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.

For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.

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2011 SCAVA Conference

  1. 1. A Bird’s Eye View of Social Media<br />2011 SCAVA Conference<br />Myrtle Beach, SC <br />
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  10. 10. Strategy: Inbound Marketing<br />New Media<br />Blogs<br />Social Networks<br />RSS Feeds<br />Podcasts<br />SEO<br />Webcasts<br />Viral Video<br />Opt-in Newsletters<br />
  11. 11. Outbound Marketing<br />Traditional Media<br />TV<br />Radio<br />Print<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Email<br />
  12. 12. Inbound vs Outbound<br />New<br />Pull<br />Permission<br />Time<br />Traditional<br />Push<br />Interruptive<br />$$$<br />
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  15. 15. QUESTIONS?<br />

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