Mint Social Seminar March 25, 2009


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Mint Social PowerPoint presentation from March 25th seminar on social media marketing and online branding for businesses.

Presentation from Matt O'Brien of Mint Social presenting at the Traverse City Chamber of Commerce.

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Mint Social Seminar March 25, 2009

  1. 1. Social Media and Sales “ Driving In-bound referrals” Matthew O’Brien
  2. 2. Traditional Prospecting Model <ul><li>Linear Process </li></ul><ul><li># Calls>>#Contacts>>#Presentations>># Sales </li></ul><ul><li>Cold Calls=Numbers Game </li></ul><ul><li>Warm Calls=Quality of Introduction “Referrals” </li></ul>UVP Cold Calls Direct Mail Email Sell Sheets Seminars Knock on Doors Hand Out Business Cards Limited Universe of Prospects Time & Space Dependant Newsletter
  3. 3. Social Media Prospecting Model UVP Social Networking Comment Marketing Blog Posts Webinars Follow on Microblogs Larger Universe of Prospects Time & Space Independant RSS Feeds Website Capture Form V Card Widget
  4. 4. What is Social Media? <ul><li>an umbrella term that defines the various activities that integrate technology, social interaction, and the publishing of words, pictures, videos and audio </li></ul>
  5. 5. Social Media in Action - Made Easy <ul><li>5 Objectives of Social Media (The 5 W’s) </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>
  6. 6. Who Are You? <ul><ul><li>Reputation Management </li></ul></ul><ul><ul><ul><li>See what you look like online in Google </li></ul></ul></ul><ul><ul><ul><li>Establish your niche - “Free Wordtracker” </li></ul></ul></ul><ul><ul><ul><ul><li>Plug in terms you use to market you/your business </li></ul></ul></ul></ul><ul><ul><ul><li>Become the expert </li></ul></ul></ul><ul><ul><ul><ul><li>Define your niche with keywords </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What is missing to make you the expert </li></ul></ul></ul></ul>
  7. 7. ‘ What’ Makes You an Expert? <ul><ul><li>Branding </li></ul></ul><ul><ul><ul><li>Become synonymous with terms in your niche </li></ul></ul></ul><ul><ul><ul><ul><li>Elevator pitch with niche terms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Redo your content to include niche terms </li></ul></ul></ul></ul><ul><ul><ul><li>Generate awareness </li></ul></ul></ul><ul><ul><ul><ul><li>Launch Your Associated Press </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Publish repurposed content with new terms </li></ul></ul></ul></ul><ul><ul><ul><li>Establish/Regain trust </li></ul></ul></ul>
  8. 8. Where Do You Market? <ul><ul><li>Marketing Your Business Online </li></ul></ul><ul><ul><ul><li>Build marketing channels </li></ul></ul></ul><ul><ul><ul><ul><li>Social Networks: LinkedIn,,, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>MRSS Sites:,, </li></ul></ul></ul></ul><ul><ul><ul><li>Drive action/traffic </li></ul></ul></ul><ul><ul><ul><ul><li>Tag with your URL, Call to Action, Landing Page </li></ul></ul></ul></ul><ul><ul><ul><li>Establish need (to collect data) </li></ul></ul></ul><ul><ul><ul><ul><li>Whitepapers, special offers, Newsletters </li></ul></ul></ul></ul>
  9. 9. The ‘When’ <ul><ul><li>Listening/Monitoring/Engaging </li></ul></ul><ul><ul><ul><li>Meet your customer on their terms </li></ul></ul></ul><ul><ul><ul><ul><li>Setup Google Alerts for your targeted terms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identify competitors, partners and stay on breaking news </li></ul></ul></ul></ul><ul><ul><ul><li>Leverage existing content to increase productivity/word of mouth </li></ul></ul></ul><ul><ul><ul><ul><li>Repurpose your content with new information </li></ul></ul></ul></ul><ul><ul><ul><li>Form/Change opinion (influence the influencers) </li></ul></ul></ul><ul><ul><ul><ul><li>Comment Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn Q & A </li></ul></ul></ul></ul>
  10. 10. ‘ Why’ Leverage Social Media <ul><ul><li>Monetization </li></ul></ul><ul><ul><ul><li>Drive wide funnel sales activity (greater suspects/prospects) </li></ul></ul></ul><ul><ul><ul><li>Decrease costs of communicating value proposition </li></ul></ul></ul><ul><ul><ul><li>Become ‘The Hunted’ </li></ul></ul></ul>
  11. 11. Social Media in Action - Made Easy <ul><li>5 Essential Disciplines of Social Media (The ‘How’) </li></ul><ul><li>Blogging – Wordpress, Blogger, Typepad </li></ul><ul><li>Social Networking – LinkedIn, Plaxo, Facebook, MySpace </li></ul><ul><li>Multi-Media Marketing – Flickr, YouTube, Slideshare, iTunes </li></ul><ul><li>Microblogging – Twitter, Plurk </li></ul><ul><li>Monitoring – Google Alerts, RSS, Analytics </li></ul>
  12. 12. Social Media Marketing & Branding by Design Online Publishing Hub (Blog) PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks Monitor (Google Alerts)
  13. 13. Social Media Marketing 5x5 Action Plan <ul><li>Research terms and become the expert </li></ul><ul><li>Update your marketing channels worksheet with new terms from research </li></ul><ul><li>Redo your online marketing content </li></ul><ul><li>Update your profile </li></ul><ul><li>Automate your social media </li></ul><ul><ul><li>- Use or </li></ul></ul><ul><ul><li>- Use your blog and Twitter update network </li></ul></ul>
  14. 14. Open Discussion <ul><li>Q and A </li></ul><ul><li>Contact Info Discussion Topics </li></ul><ul><li>Mint Social Optimized Web Video </li></ul><ul><li>Matthew O’Brien 140 char. Online Branding </li></ul><ul><li>602.206.8089 Google Rank on Facebook </li></ul><ul><li>[email_address] Alias Branding </li></ul><ul><li>@ Blogster </li></ul>