1. Linkedin 101
The Social Network for Business

2. Inbound vs Outbound
• New
• Pull
• Permission
• Time
• Traditional
• Push
• Interruptive
• $$$

3. Inbound marketing is a marketing
strategy that focuses on getting
found by customers.

4. Outbound Marketing
• Traditional Media
• TV
• Radio
• Print
• Telemarketing
• Trade Shows
• Direct Mail
• Email

5. Inbound Marketing
• New Media
• Blogs
• Social Networks
• RSS Feeds
• Podcasts
• SEO
• Webcasts
• Viral Video
• Opt-in Newsletters

6. Why Facebook?

7. Why Twitter?

8. Why Linkedin?
• Over 80 million users
• Average household income $107,000
• Over 50% represent senior level
management
• 2nd and 3rd degree connections grows your
network exponentially
• Easy drip campaigning for sales
professionals

11. Live Demonstration
Go to Linkedin.com

12. QUESTIONS?