Slides Gsp Final

Slide 1: Giving Good Poke Using Social Apps and Media for Social Good Beth Kanter, Beth’s Blog

Slide 2: Enough about me … Photo by Steve Goodman

Slide 3: Let’s Talk About My Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising

Slide 4: Enough about that .. Let’s talk about …

Slide 7: Contest Opens: December 13, 2007 3:00 PM

Slide 8: December 13, 2007 3:01 PM

Slide 9: I opened my Kimono

Slide 11: Strategy Make It Personal Theory

Slide 12: “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Slide 16: Let’s Talk Strategy

Slide 17: Ladder of Engagement Participator Type Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Personal Fundraiser does the Network Weaving

Slide 18: Strategy: Stories

Slide 19: Strategy Three R’s of Network Weaving

Slide 20: Relationship Building

Slide 21: Rewards

Slide 22: Reciprocity

Slide 23: The Three R’s of Network Weaving In Action

Slide 25: Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

Slide 26: What’s more fun than a birthday party?

Slide 39: 125 people donated 142 birthday wishes 180 views on “see me naked” photo

Slide 40: But my birthday was Jan. 11th and we had 20 more days to go …

Slide 43: 57 donors Twitter Rally

Slide 44: Twitter Solicitation Technique

Slide 48: 24 hours before the contest ends We’re in 1st Place

Slide 59: WooT! WooT!

Slide 60: Chan Piseth

Slide 61: Lessons Learned •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in creative ways

Slide 62: http://www.flickr.com/photos/fine-rain/ http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/88531234@N00/ http://www.flickr.com/photos/dwinton/ http://www.flickr.com/photos/dirgon/ http://www.flickr.com/photos/shannonbailey/ http://www.flickr.com/photos/lab2112