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  • 1. Giving Good Poke Using Social Apps and Media for Social Good Beth Kanter, Beth’s Blog
  • 2. Enough about me … Photo by Steve Goodman
  • 3. Let’s Talk About My Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
  • 4. Enough about that .. Let’s talk about …
  • 5. Contest Opens: December 13, 2007 3:00 PM
  • 6. December 13, 2007 3:01 PM
  • 7. I opened my Kimono
  • 8. Strategy Make It Personal Theory
  • 9. “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
  • 10. Let’s Talk Strategy
  • 11. Ladder of Engagement Participator Type Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Personal Fundraiser does the Network Weaving
  • 12. Strategy: Stories
  • 13. Strategy Three R’s of Network Weaving
  • 14. Relationship Building
  • 15. Rewards
  • 16. Reciprocity
  • 17. The Three R’s of Network Weaving In Action
  • 18. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  • 19. What’s more fun than a birthday party?
  • 20. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
  • 21. But my birthday was Jan. 11th and we had 20 more days to go …
  • 22. 57 donors Twitter Rally
  • 23. Twitter Solicitation Technique
  • 24. 24 hours before the contest ends We’re in 1st Place
  • 25. WooT! WooT!
  • 26. Chan Piseth
  • 27. Lessons Learned •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in creative ways
  • 28. http://www.flickr.com/photos/fine-rain/ http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/88531234@N00/ http://www.flickr.com/photos/dwinton/ http://www.flickr.com/photos/dirgon/ http://www.flickr.com/photos/shannonbailey/ http://www.flickr.com/photos/lab2112