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Lesley Mansford - Crowdfunding for Causes 101


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Lesley Mansford - Crowdfunding for Causes 101

  1. 1. Crowdfunding 101Presented by Lesley Mansford, CEO
  2. 2. ?? What is Crowdfunding? ? Crowdfunding describes the collective effort of individuals who network and pool their resources,usually via the internet, to supportefforts initiated by other people or organizations.
  3. 3. The power of social. Your network trumps your wallet. Your LinkedIn in network.
  4. 4. Why you should love it…It’s Easy It Increases Your Donor BaseIt’s Efficient It IncreasesIt’s Social Donor Engagement
  5. 5. A new generation of givers are online.“Donating makes me feelwonderful, it gives me agreat sense of self-worth.”– Donor, Millennial 75%of millennials donated in 2011 63% Volunteered in 2011 70% Solicited donations from their network for a cause.
  6. 6. Plan ahead.1) Set a realistic 2) Tell a compelling storygoal 4) Start with your inner3) Set a deadline circle5) Start! 6) Don’t be scared of asking
  7. 7. Fundraiser = CampaignYour fundraisershould look like this. promote promote promote start end Not like this. start promote Deadline panic. Promote! end
  8. 8. Tell your story.
  9. 9. Be Creative
  10. 10. Images are powerful.
  11. 11. Videos even more so. Fundraiser with video typically earn 4X more.
  12. 12. Have some fun. Because supporting the arts is a no-brainer.
  13. 13. Have some more fun.This ED put himself in a locked cage.
  14. 14. Now start promoting.
  15. 15. Start with your inner circle. Build momentum, then branch out. Staff Board of Directors Key Influencers Volunteers FriendsDonorsYour Social Network
  16. 16. Don’t be afraid to ask clearly. Ask Clearly. “ ” Tie to Direct Impact“ $10 provides 500 liters of cleandrinking water to refugees in Somalia. ”
  17. 17. Customize asks by network.
  18. 18. Share and ask your donors to share. One Facebook share is worth a lot. = $18
  19. 19. Stay in touch.Announce when when milestones have been met. Send “thank you” notes to donors.
  20. 20. Keep donors engaged. Give shout-outs.
  21. 21. Show donors their impact
  22. 22. Drive participation with competition.
  23. 23. Questions? Lesley @lesleymansford, @razoo