Mission & Top Line Goals•
MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.• MomsRising Top Line Goals: Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the-ground tactics, and listen to and serve our members/our constituency.
Focus on Key Results Area
#1Goal: Grow the Movement Matching Key Result Area (#1): MomsRising is building a strong multicultural movement of people who care about family economic security and well-being. Associated Metrics: We Wanted to Learn So We Measured How fast are we adding members? New members per unit of time Are we losing members? Unsubscribes per unit of time Are we diversifying membership? Collaborations with multicultural orgs
Metrics Review Process• Metrics Monday
Review of spreadsheet (we’ll take a peak at this shortly!) – full staff• Qualitative feedback (email, Facebook comments, blog comments, etc.)– full staff• Deeper analysis – issue teams
What’s going on?Hypothesis (Based on
Historical Data)• Call to action didn’t focus on urgency of the issue and our opponents• Additionally, we’re facing a unique media & political context creating a drumbeat about threats to the country as a result of the growing federal debt
Final Thoughts• Measuring is important
but what you measure is really important.• No “one-size-fits-all” metrics for all situations or organizations.• Choose metrics that will give you the information you need to meet your specific organizational goals/mission.