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Social Media Trends for Charities: What's Big in 2014?

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A presentation given at AgendaNI's 'Social Media Belfast' Conference, September 2014.

Social Media Trends for Charities: What's Big in 2014?

  1. Social Media trends for charities what’s big in 2014? Mary Mitchell, Content Strategist. @mary_mitch
  2. Collaborate Monetise Measure
  3. #findmike
  4. #findmike
  5. TREND #1 A new collaborative storytelling culture
  6. #wefoundmike
  7. “We create amazing content that we then distribute through the web - through social media - and then we give that to people we hope are passionate advocates who will take the content and share it with their friends” - Paul Young, Director of Digital, Charity Water
  8. Top tips for collaborative storytelling 1. Make your target audience part of the story 2. Think creatively about which channels you use 3. Involve your beneficiaries in content creation 4. Create content and resources that empower your audience to share their own stories
  9. TREND #2 Social becomes monetised
  10. Raising money on social media
  11. Spending money on social media
  12. Top tips for monetising your social media presence 1) Don’t be afraid to ask for money 2) Keep on top of services available 3) Use a donations platform with top notch social integration 4) Measure success
  13. TREND #3 Smarter Measurement
  14. “The most important thing you can do with your social media is measure with meaning. That is—figure out realistic results, whether tangible or intangible, pick the right metrics to measure them, only collect data that you can learn from and make time for reflection about improving results.” – Beth Kanter
  15. 53% of nonprofits are not measuring their social media Source: http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data - HubSpot, March 2014
  16. “Not everything that matters can be measured, and not everything that can be measured matters.” - Einstein
  17. “Facebook likes are not a victory, social change is”
  18. Reporting not tied to KPIs KPIs not tied to objectives No measurement framework Ad-hoc digital stats reporting Multiple spreadsheets
  19. Objectives tied to KPIs Measurement framework established Multi-channel spreadsheets integrated Actionable metrics gathered Reporting not tied to KPIs KPIs not tied to objectives No measurement framework Ad-hoc digital stats reporting Multiple spreadsheets
  20. Evolution of Social Media Monitoring
  21. Top tips for measuring 1) Set clear objectives 2) Only measure what matters 3) Use the right tools 4) Adapt your practice
  22. Collaborate Monetise Measure
  23. “Social media is successful when you are actually being social. What does this mean? Don’t be the kid at the dance standing in the corner. Get out on the dance floor and shake it, all while being true to yourself exercising good judgment, being an expert in your area, and being friendly. Essentially: don’t attempt a running man if you’re real strength is a rocking head bob.” – Jaime-Alexis Fowler, Pathfinder International
  24. Twitter / @mary_mitch / @whitefuse Email / m.mitchell@whitefusemedia.com

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