Social Media Tactics For Nonprofits

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  • Setting up – Facebook Being you or being the org or both Need to invest a bit up front Finding like minded friends
  • Social Media Tactics For Nonprofits

    1. 1. Social Media Tactics for Nonprofits Colleen Winters Director of Marketing Minnesota Medical Association 3/31/2010
    2. 3. Traditional Marketing
    3. 4. Social Media
    4. 5. Twitter Facebook YouTube Be Present
    5. 6. Get to Know a Social Network:
    6. 7. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
    7. 8. Facebook: The Stats
    8. 9. Fan Pages
    9. 10. Groups vs. Pages
    10. 11. Randi Zuckerman Talks Facebook
    11. 12. Facebook Surpasses Google
    12. 13. Connect with your fans
    13. 14. Start Discussions
    14. 15. Promote Events
    15. 16. Non-Profits on Facebook
    16. 17. Track Your Traffic
    17. 18. Google Analytics
    18. 19. Get to know a Microblogging Site:
    19. 21. Who uses Twitter? <ul><li>32,000,000 people </li></ul><ul><li>Average age is 36 </li></ul><ul><li>Monthly user growth rate is 1382% </li></ul>
    20. 22. What do you Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Contests </li></ul><ul><li>Breaking News </li></ul><ul><li>Program Info </li></ul><ul><li>Timely Events </li></ul><ul><li>Retweet </li></ul><ul><li>Reply to People </li></ul>
    21. 24. What don’t you tweet?
    22. 25. Twitter 101
    23. 26. Tracking Twitter twittercounter.com
    24. 27. Tracking Twitter bit.ly
    25. 28. YouTube for Nonprofits
    26. 29. Use Video to Say Thank You
    27. 30. Resources smbmsp.org
    28. 31. Resources mashable.com
    29. 32. Resources socialmediatoday.com
    30. 33. Resources clickz.com
    31. 34. Questions?

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