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Challenges with
Pitching?
What We Need
How to Develop & Deliver an Effective Pitch
(to Sponsors & Donors) using a Slide-Deck
By Communication Coach Ric Phillips
Trust me 
Our Agenda:
A) Pitch Structure
Tap into Emotions
P-P-P
1. Pain before Pleasure
What’s the Problem?
Can everyone relate?
2. Ideal Solution
What is needed to solve the pain?
Opportunity?
3. The Big Reveal
The Big Reveal
• What we must know about your org.
• Logo & Slogan
• Name/Title (if needed)
• Main Products/Services (NP Model in a nutshell)
4. Credibility
• Why You?
• 3 Relevant USPs (Model, patents, team,
financial projections, current sponsors/partners,
stage etc.)
• Milestones?
The 4-Slide Pitch
Impossible?
• Remember how we started?
Challenges with
Pitching?
What We Need
How to Develop & Deliver an Effective Pitch
(to Sponsors & Donors) using a Slide-Deck
By Communication Coach Ric Phillips
Trust me 
Shark Tank Pitch
Pitch Analysis:
B) Slide Guide
C) Public Speaking
Pointers
Body Language Tips
They Use it…
Wrap-Up
• Pitch Structure
• Slides
• Public Speaking &
Body Language
Need More Training?
• www.3VCommunications.ca - Business
communication skills coaching & workshops
• www.YEDInstitute.org - Applications now open
for Fall Start at Schulich (York U.) & York
Region NPs
THANK YOU!!!
Ric Phillips – Communication Coach
Feel free to connect with me on LinkedIn, Twitter
etc.

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