should I be on facebook?
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This presentation on getting started with social software was created for Intuit Women's Network remote peeps.
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should I be on facebook?
- 1. I’m Jenny Spadafora. I work in the iLab, my title is Web Evangelist. I’m a web geek, photographer, and book nerd. I’m committed to using the web to help people. I think social software is powerful.
- 2. Should I be on ?
- 3. Should I have email? Should I have a cell phone? We need tools to connect with people. Social software is a communication tool
- 4. But it’s a range, a continuum: private > personal > work > public
- 5. You don’t have to do everything You don’t have to start out in the open You don’t have to be an extrovert You don’t even have to be a geek
- 6. I want to share my journey with this stuff.
- 7. I didn’t own a computer until I was in grad school and I bought a Mac Color Classic.
- 8. I was among the first students to take classes in things like information architecture. A few hard work years later, I left my job to get my MLS (Master’s in Library Science).
- 9. In the fall of 2001, I started blogging. I didn’t use my real name. I didn’t want to risk getting fired from my job. (I didn’t use their real name, either.)
- 10. I left my job at the small technology company and joined a small nonprofit. (I used book reviews from my blog as writing samples when I applied.) Two of the folks I worked at the tech company were my references. This is really all I understood about networking. (I’m slow)
- 11. I switched from my own photoblog to flickr. I discovered delicious. I made contacts and connections on these sites.
- 12. A woman I used to work with emailed me: she wanted me to come work for her at Intuit. She shared my blog with the people who will interview me.
- 13. I’ve been at Intuit in the iLab since August 2005. I became a “go to” person for social software ideas at Intuit. I think a lot about authenticity, transparency, and comfort.
- 14. I finally joined LinkedIn. (I said I was slow) I joined twitter in 2007; in 2008 I started publishing a lifestream site; I got on Yammer.
- 15. Some people start with the most professional site and work from there. I started with the most fun and figured out how to make that work :) If you Google me, the first three or four pages of results are about me.
- 16. So that’s how I got here, speaking to you. I believe social software is good for introverts. I believe it puts remote workers on a level playing field with in-office folks.
- 17. Where should you start?
- 18. What do you want to do? Make professional connections Learn from others Share stories/observations/expertise Feel like you are “keeping up” Explore a hobby Connect with old friends
- 20. Some tools are better than others at these things Gold standards LinkedIn = professional connections facebook = personal and/or professional twitter = keeping up
- 21. How you use a service matters. Think about: Who do I want to connect with? Why? What am I comfortable sharing? What should my image be? How much time do I want to invest?
- 22. My profiles are open because I’ve been doing this for years. I’m comfortable. And I can’t say I’m knowledgeable about the social web and then fail to show up if you look for me.
- 23. How should you start?
- 24. I think everyone needs at least one profile online you can point to. LinkedIn Facebook Google profile ClaimID
- 25. Understanding the social web is easier if you are a participant. It doesn’t matter as much which one you choose, but choose one if you want to learn about “social” You are playing. It’s an experiment.
- 26. Figuring out what “the rules” are comes back to the questions: Who do I want to connect with? Why? What am I comfortable sharing? What should my image be? How much time do I want to invest?
- 27. The lines are fuzzy You get to decide. You might make mistakes. The rules aren’t clear. This is ok. private > personal > work > public
- 28. How are you supposed to have time for all this?
- 29. lather, rinse, repeat My routine:
- 30. Helpful links How to use facebook privacy settings http://www.sophos.com/security/best-practice/facebook.html http://www.allfacebook.com/2009/02/facebook-privacy/ LinkedIn profile help http://www.chrisbrogan.com/make-your-linkedin-profile-work-for-you/ http://blog.guykawasaki.com/2007/01/linkedin_profil.html Using twitter for work http://shiftingcareers.blogs.nytimes.com/2008/09/07/how-twitter-can-help-at-work/ http://webworkerdaily.com/2008/09/29/10-everyday-ways-to-use-twitter-for-work/ How to use feed (RSS) readers http://www.commoncraft.com/rss_plain_english http://googlereader.blogspot.com/2009/01/google-reader-for-beginners.html Blogging http://codex.wordpress.org/Introduction_to_Blogging
- 31. Links to things I mentioned Brainstorm - http://brainstorm.intuit.com/ claimID - http://claimid.com/ delicious - http://delicious.com/ Facebook – http://www.facebook.com/ flickr – http://flickr.com/ Google profiles - http://www.google.com/support/accounts/bin/topic.py?topic=14962 Join-In - http://joinin.intuit.com/ LinkedIn - http://linkedin.com/ twitter - http://twitter.com/ Yammer - http://yammer.com My site - http://12frogs.com/
Editor's Notes
- Thought I’d start by introducing myself I usually call this app powerpointless, so bear with me. Generally I present with open tabs in Firefox, but I figured between VPN/remote connections/webex and wanting to record and share this talk, I would try and deal with a deck.
- The big question… sort of
- Not to be flippant, but might as well ask these questions too… not about any one tool, about how to communicate (or not) today.
- Maybe these things overlap; maybe they don’t. (You might have a work-only email and a private email.)
- Clearing up some possible misconceptions. Ask: other things you think you “have” to do or be to participate?
- Yes, I owned a typewriter. And now I have a qwerty keyboard on my phone, so I can twitter when I’m out and about.
- Computers had finally proven their value as paper-writing tools vs. a typewriter. I think of myself as an early but practical adopter.
- I learn to hand-code (so it validates!) HTML, and that the web is a good investment of my time and attention. I get my geek on.
- I didn’t want to get dooced (http://www.dooce.com/archives/daily/02_26_2002.html).
- Seriously – I applied for this job from a Craigslist posting – I was looking, but wasn’t talking to “my network” about my job search because I didn’t think I had a network. The nonprofit gig was great, Online Content Manager for a virtual archive that was ready (sort of: ready to be pushed) into more open way of participating on the web.
- I go to conferences, I start a listserv for other solo techies/small web teams at nonprofits – it boils down to I share what I know.
- Jana Eggers – was QuickBase GM and director of the iLab. When I started working here, I put my real name on my blog. The post where I talked about that is usually #1 or #2 if you google smartass people, which is funnier and better than it sounds: http://12frogs.com/12/archives/2005/09/smartass-people-at-work/
- Two months after I start my job, I fly to CA to give Scott Cook a presentation on the social web. No pressure Fun fact: no women over 40 identified themselves on MySpace at this time. This stuff moves fast. We launched the first WordPress blog behind the firewall in October 2005. I noticed when facebook started opening up to corporations (Intuit was on the short list) then to everyone. I joined. Months later, I joined the Boston network and left my profile open – meaning anyone in the Boston network can see it. Half my facebook friends are people from work. There’s an Intuit network on facebook. I participated in the 365 project on flickr – self portrait every day for a year – without missing a day. Blogging at work seems to take off. I’m on the team that works on Join-In. Social software software grows behind the firewall.
- Always evolving. Talk about streams of information, what a lifestream is. We (Intuit) are moving to internal service as yammer replacement - https://microblog.intuit.com/ - because Yammer wants six figures for us to use secure version.
- Ask if folks ego surf: do they know if they turn up on Google now? Is that good or bad? Want to change it?
- Going to talk about where/how to start next – any questions before we go there?
- Next: not a single path, but some obvious starting points
- Ask – get people talking about this
- Ketchup: Peggy Kilroy’s daughter Julia won a contest – leveraged social networks to get out the vote online Amazing eyes: tagged photo of chameleon on flickr (taken on biz trip to Chicago!) appeared in DK’s Eye Know Reptile book for kids Best book ever: blog post blurbed on book cover Ask about other examples people have experienced/have heard about
- What I mean by gold standard: critical mass of users, expectation of “being there”
- The answers can change, but need to think about them – when you start, and if things change, good to review periodically Don’t be a default face Time commitment can fluctuate
- Remember, it’s a continuum, you don’t have to start out fully public everywhere. [see helpful links included at the end for tips on facebook privacy settings, etc]
- What to do first?
- Visibility matters.
- Try out twitter Save bookmarks with delicious Share photos on flickr Start a blog Being in a web community will probably change how you think/feel about them
- Yes, you do get to write your own rules to an extent – but that means you get to really own the consequences, too.
- This space is evolving – and probably will be for some time – so expect it to be fuzzy for awhile.
- Ask if people think they have the time now, what they see as obstacles, how much time they think it might be…
- I check twitter, I log on to the VPN, I fire up email, yammer and chat. I check my personal email accounts. I open my newsreader. (This sounds like a lot, but this is maybe five minutes). Except for gmail, these things stay open all day. I check facebook once or twice a day. I don’t use most of the apps. I’m not in many groups – I think groups can be useful if you have time to participate, but I don’t spend a lot of time on facebook. I do think it is important I’m findable there, though. I use delicious and flickr and brainstorm just about every day - not always posting, though. I don’t blog as often as I’d like, but I still blog I check LinkedIn generally only when I get requests; I go to Join-In when I’m looking for somebody, or to learn more about somebody.