Branding Yourself Online

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A presentation for Drexel University students on building a personal brand online. July 29, 2009

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Branding Yourself Online

  1. 1. Branding Yourself Online Drexel University July 29, 2009
  2. 2. What does it mean to brand yourself? <ul><ul><li>Know yourself--what you're good at, what you want to be when you grow up, what your values are </li></ul></ul><ul><ul><li>Make yourself visible in a positive way </li></ul></ul><ul><ul><ul><li>Showcase your skills </li></ul></ul></ul><ul><ul><ul><li>Showcase your values </li></ul></ul></ul><ul><ul><ul><li>Get the attention of potential employers </li></ul></ul></ul><ul><ul><li>  Use Multiple Channels </li></ul></ul><ul><ul><ul><li>  Don't rely on just LinkedIn or Facebook, etc.  </li></ul></ul></ul><ul><ul><ul><li>Take advantage of the many social applications out there </li></ul></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><ul><li>Social software is social! It's about the people. </li></ul></ul></ul><ul><ul><ul><li>Respond to questions, help people out. </li></ul></ul></ul><ul><ul><ul><li>When possible, meet in person. </li></ul></ul></ul>
  3. 3. Google yourself <ul><li>  </li></ul>
  4. 4. Create a hub <ul><li>  </li></ul>
  5. 5. Facebook <ul><li>Positive uses </li></ul><ul><ul><li>Easy way to keep up with current and former classmates </li></ul></ul><ul><ul><li>These classmates can be valuable connections </li></ul></ul><ul><ul><li>Find groups related to your field </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Popular </li></ul></ul><ul><li>Negative aspects </li></ul><ul><ul><li>Overwhelming environment; unfocused </li></ul></ul><ul><ul><li>Slightly younger crowd, may not find the influential people in your field </li></ul></ul><ul><ul><li>Has a negative reputation in the corporate world </li></ul></ul>
  6. 6. Your Facebook Profile and Settings <ul><li>Profile </li></ul><ul><ul><li>Profile photo--semi-professionl: have some fun, but not too much fun </li></ul></ul><ul><ul><li>Other photos--be aware of photos that others take and tag you in; those should be positive as well </li></ul></ul><ul><ul><li>List work and school experience </li></ul></ul><ul><ul><li>List current contact info, websites, etc. </li></ul></ul><ul><ul><li>Be aware of what the info says about you; you may wish to leave political or religious views out </li></ul></ul><ul><li>Settings </li></ul><ul><ul><li>  Most things should be set to Friends Only </li></ul></ul><ul><ul><li>  Leave contact info, work and school info open as widely as you're comfortable with </li></ul></ul>
  7. 7. Linked In: The Grownups' Facebook <ul><li>Positive </li></ul><ul><ul><li>Very professional site </li></ul></ul><ul><ul><li>Good way to connect with people </li></ul></ul><ul><ul><li>Good way to have a resume online </li></ul></ul><ul><ul><li>Acceptable to get introduced to people, ask about jobs, etc. </li></ul></ul><ul><ul><li>Recommendation Feature </li></ul></ul><ul><ul><li>Answers feature </li></ul></ul><ul><li>  </li></ul><ul><li>Negative </li></ul><ul><ul><li>Boring (compared to Facebook) </li></ul></ul><ul><ul><li>  Little coordination with other social tools--blogs, even Facebook </li></ul></ul><ul><ul><li>No groups to speak of </li></ul></ul>
  8. 8. Facebook vs. LinkedIn <ul><li>  </li></ul>
  9. 9. Ways to Stand Out <ul><li>Facebook </li></ul><ul><ul><li>Start a group related to your field or to an interest </li></ul></ul><ul><ul><li>Start a cause </li></ul></ul><ul><ul><li>Host an event for a group/cause </li></ul></ul><ul><li>Linked In </li></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Start or join a group </li></ul></ul>
  10. 10. Blog/Website <ul><li>Your own blog/website </li></ul><ul><ul><li>Show off knowledge </li></ul></ul><ul><ul><li>Show off writing skills </li></ul></ul><ul><ul><li>Link to profiles </li></ul></ul><ul><ul><li>Build a readership </li></ul></ul><ul><ul><li>Build a reputation/expertise </li></ul></ul><ul><li>  </li></ul><ul><li>So you don't want your own site </li></ul><ul><ul><li>Find a few blogs in your field--leave comments </li></ul></ul><ul><ul><li>Alternatively, join email lists or forum sites </li></ul></ul><ul><ul><li>Always leave link to profile and/or email </li></ul></ul>
  11. 11. Setting up your own site <ul><li>Blogs </li></ul><ul><ul><li>Free, hosted blogs </li></ul></ul><ul><ul><ul><li>Blogger (owned by Google) </li></ul></ul></ul><ul><ul><ul><li>Wordpress.com </li></ul></ul></ul><ul><ul><ul><li>Vox.com </li></ul></ul></ul><ul><ul><ul><li>LiveJournal </li></ul></ul></ul><ul><ul><li>  Paid options </li></ul></ul><ul><ul><ul><li>Typepad </li></ul></ul></ul><ul><li>  </li></ul><ul><li>Web sites (which can include blogs) </li></ul><ul><ul><li>Web space can cost as little as $4.95/mo. </li></ul></ul><ul><ul><li>In many cases, you need to know very little to set up </li></ul></ul><ul><ul><li>Can install blog software, wiki and forum software and more </li></ul></ul>
  12. 12. Using RSS & Widgets     <ul><ul><li>Facebook/LinkedIn Widgets </li></ul></ul><ul><ul><ul><li>Link to profile or feed status updates </li></ul></ul></ul><ul><ul><li>Most social sites have RSS Feeds </li></ul></ul><ul><ul><ul><li>Look for the RSS symbol  </li></ul></ul></ul><ul><ul><li>Use built-in Widgets </li></ul></ul><ul><ul><ul><li>Blogger has many options </li></ul></ul></ul>
  13. 13. Other Ways to Promote Yourself <ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Bookmark </li></ul></ul><ul><ul><li>Social Networks for specific fields(outside of Facebook/LinkedIn) </li></ul></ul>
  14. 14. Microblogging, aka Twitter <ul><ul><li>Similar to Facebook status updates, but stand-alone site/app </li></ul></ul><ul><ul><li>Use to post links, ask questions, etc. </li></ul></ul><ul><ul><li>Updates are searchable via the web </li></ul></ul><ul><ul><li>Connect with job postings </li></ul></ul><ul><ul><li>Connect with prominent people in field </li></ul></ul><ul><ul><li>Find apps and more at http://twitter.pbworks.com/ </li></ul></ul>
  15. 15. Other Places to Promote Yourself <ul><ul><li>Photos </li></ul></ul><ul><ul><ul><li>Flickr, Photobucket, SmugMug </li></ul></ul></ul><ul><ul><ul><li>Also via Facebook </li></ul></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><ul><li>YouTube, Vimeo, Blip.tv </li></ul></ul></ul><ul><ul><ul><li>Via Facebook </li></ul></ul></ul><ul><ul><li>  Presentations </li></ul></ul><ul><ul><ul><li>Slideshare.net, Slideboom </li></ul></ul></ul><ul><ul><li>Bookmarks  </li></ul></ul><ul><ul><ul><li>Delicious, Digg, Diigo </li></ul></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><ul><li>Ning </li></ul></ul></ul>
  16. 16. Places with more advice    <ul><ul><li>Brand Yourself--great place for both new graduates and seasoned job seekers </li></ul></ul><ul><ul><ul><li>http://brand-yourself.com </li></ul></ul></ul><ul><ul><ul><li>blog: http://blog.brand-yourself.com  </li></ul></ul></ul><ul><ul><li>Personal Branding Blog: Written by Dan Schwaebel, author of Me 2.0 </li></ul></ul><ul><ul><ul><li>http://www.personalbrandingblog.com/ </li></ul></ul></ul><ul><ul><li>Garr Reynolds on Branding Yourself </li></ul></ul><ul><ul><ul><li>http://www.garrreynolds.com/Branding/brandyou.html </li></ul></ul></ul><ul><ul><li>http://www.skelliewag.org/how-to-start-or-start-over-building-your-personal-brand-877.htm </li></ul></ul>

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