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Strategic Social Networking for the Online Instructor


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Presentation for the Technology, Colleges, and Community Worldwide Online Conference - April 2013

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Strategic Social Networking for the Online Instructor

  1. 1. Strategic Social Networking for the Online Instructor Melissa A. Venable, PhD Technology, Colleges, and Community Worldwide Online Conference #2013TCC
  2. 2. A Tale of Too Many Facebook Accounts …What happens when you need to use Facebook for … work?Decisions, Decisions, Decisions Use your existing personal account? Clean up and change use of your existing account? Create a new, separate account?
  3. 3. I opened a new account … Picture selection About: Employer, Work History, Education, Current City, Hometown “Likes”… and had to develop a new strategy for use.
  4. 4. And then … I converted from Profile to PageProfile  Friends  Likes: pages the account holder “likes”  IndividualsPage  Fans  Likes: people that “like” the page  Companies, schools, etc. … and increasingly individuals
  5. 5. Getting Started: Goal Setting Why do you want to join a social network online? Allow your purpose to direct your activity in terms of: Audience – Message – Content – Voice
  6. 6. Getting Started: AudienceWhere you are going to be? Where do you need to be? Students Colleagues Publishers Communities and Groups Others?
  7. 7. Getting Started: MessageWhat do you want to say? What do you have to contribute? Teaching Research Expertise Advocacy
  8. 8. Getting Started: ContentHow will you relay your message? Specific topics Format Multimedia Platform options
  9. 9. Getting Started: VoiceWho is your audience? How do you want to be perceived? Tone and Style Point of View Personality Attributes
  10. 10. Managing Multiple AccountsHootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.
  11. 11. Connecting with Colleagues, Students, and the Public- at-large It’s okay to say “No.” But you can connect with me …. Don’t focus on the numbers. – interaction Create positive energy. Think “how can I help you?” Watch what others are doing. Develop your own “style.” Be yourself. It’s so much easier than being someone else. ;)
  12. 12. Connecting with Colleagues, Students, and the Public- at-large Choose one (or two) accounts. Start small and add as needed. Check and re-check the privacy settings. They change with updates, versions, etc. Schedule time to participate. Be available, but not consumed. Set ground rules. Accepting requests, making connections. Revisit, Revise, Reconnect. It’s your account.
  13. 13. What is your advice? Concerns Experiences RecommendationsShare your lessons learned with others!
  14. 14. ResourcesThe Academic Online: Constructing Persona Through the WorldWideWeb – Barbour and MarshallEncouraging a Conference Backchannel on Twitter - ProfHackerFinding Your Blog’s Unique Voice – ProBlogger.comHow to Write a Professional Bio – Prof KRGGetting Started: Social Media for Academics – Mark CarriganThe Google Yourself Challenge – Background Check via DR4WARDLSE Guide to Using Twitter in Research, Teaching, Impact Activities &LSE Impact Blog – London School of Economics and Political Science
  15. 15. Questions?Contact me:Melissa A. Venable. PhD @Melissa_Venable Inside Online Learning Blog |
  16. 16. Image credits Title: aslanmedia, CC: BY-NC-ND Slide 4: owenwbrown, CC: BY