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Strategic Social Networking for the Online Instructor

  1. Strategic Social Networking for the Online Instructor Melissa A. Venable, PhD Technology, Colleges, and Community Worldwide Online Conference #2013TCC
  2. A Tale of Too Many Facebook Accounts … What happens when you need to use Facebook for … work? Decisions, Decisions, Decisions  Use your existing personal account?  Clean up and change use of your existing account?  Create a new, separate account?
  3. I opened a new account … Picture selection About: Employer, Work History, Education, Current City, Hometown “Likes” … and had to develop a new strategy for use.
  4. And then … I converted from Profile to Page Profile  Friends  Likes: pages the account holder “likes”  Individuals Page  Fans  Likes: people that “like” the page  Companies, schools, etc. … and increasingly individuals
  5. Getting Started: Goal Setting  Why do you want to join a social network online?  Allow your purpose to direct your activity in terms of: Audience – Message – Content – Voice
  6. Getting Started: Audience Where you are going to be? Where do you need to be?  Students  Colleagues  Publishers  Communities and Groups  Others?
  7. Getting Started: Message What do you want to say? What do you have to contribute?  Teaching  Research  Expertise  Advocacy
  8. Getting Started: Content How will you relay your message?  Specific topics  Format  Multimedia  Platform options
  9. Getting Started: Voice Who is your audience? How do you want to be perceived?  Tone and Style  Point of View  Personality Attributes
  10. Managing Multiple Accounts Hootsuite and IFTTT are just two applications that allow you to monitor and update multiple social media accounts with a single sign-in.
  11. Connecting with Colleagues, Students, and the Public- at-large  It’s okay to say “No.” But you can connect with me ….  Don’t focus on the numbers. – interaction  Create positive energy. Think “how can I help you?”  Watch what others are doing. Develop your own “style.”  Be yourself. It’s so much easier than being someone else. ;)
  12. Connecting with Colleagues, Students, and the Public- at-large  Choose one (or two) accounts. Start small and add as needed.  Check and re-check the privacy settings. They change with updates, versions, etc.  Schedule time to participate. Be available, but not consumed.  Set ground rules. Accepting requests, making connections.  Revisit, Revise, Reconnect. It’s your account.
  13. What is your advice?  Concerns  Experiences  Recommendations Share your lessons learned with others!
  14. Resources The Academic Online: Constructing Persona Through the WorldWideWeb – Barbour and Marshall Encouraging a Conference Backchannel on Twitter - ProfHacker Finding Your Blog’s Unique Voice – How to Write a Professional Bio – Prof KRG Getting Started: Social Media for Academics – Mark Carrigan The Google Yourself Challenge – Background Check via DR4WARD LSE Guide to Using Twitter in Research, Teaching, Impact Activities &LSE Impact Blog – London School of Economics and Political Science
  15. Questions? Contact me: Melissa A. Venable. PhD   @Melissa_Venable  Inside Online Learning Blog | 
  16. Image credits  Title: aslanmedia, CC: BY-NC-ND  Slide 4: owenwbrown, CC: BY

Editor's Notes

  1. You may find yourself in a similar position – urged to connect via social media by your institution, by your students, or even to participate in networking events online with your professional associationI, as a blogger, had to react to a new commenting system that was based on Facebook - to reply to readers’ comments on my posts, I had to be logged in to Facebook.
  2. Authority buildingOutreachBrandingNetworkingConnect with students
  3. “The public self – the networked self”