Essential keys to the digital job search<br />hustler420@yahoo.com<br />So, about that college application?<br />sxxycutie...
Ask the Audience<br />Would you send any of those photos along with your college application?<br />Would you sign your nam...
If you’re online…<br />20% of admissions counselors admit to looking at candidates’ Facebook profiles<br />More than that ...
Does it matter?<br />Emory University tour guides friend students, and profiles affect admissions decisions<br />Admission...
Bottom line<br />What you post isn’t private, and deleting it doesn’t make it go away<br />
But…<br />You can use that to your advantage<br />You can make your own online identity (called a “personal brand”)<br />
That’s what I did<br />Now I’m a social media strategist at OptimalResume.co<br />I blogged and tweeted my way to a job<br />
How does that apply to you?<br />Create a personal brand that attracts, rather than repels, college admissions offices<br />
Step 1: Clean up<br />Facebook privacy settings<br />Clean profile picture<br />Untag incriminating photos<br />First.last...
Step 2: Create your “brand”<br />How do you want to be known?<br />Smart? Tech-savvy? Artsy?<br />Want colleges to think, ...
Step 3: Take your brand online<br />Twitter <br />                website/blog<br />What about Facebook?<br />
What do you say?<br />Write what interests you…within reason <br />Follow the “Mom Rule” — If you wouldn’t want your mom t...
Getting started<br />Twitter handle – use firstlast (i.e. kellygiles)<br />Bio – something smart<br />Picture – a nice hea...
Last words<br />Think before you post.<br />
Questions?<br />Kelly Giles, Social Media Strategist<br />KellyG@OptimalResume.com<br />
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High Schoolers & Social Media

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A guide to personal branding and online reputation management for high school students.

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High Schoolers & Social Media

  1. 1. Essential keys to the digital job search<br />hustler420@yahoo.com<br />So, about that college application?<br />sxxycutie4eva@aol.com<br />
  2. 2. Ask the Audience<br />Would you send any of those photos along with your college application?<br />Would you sign your name, “Sexy 4 Eva”?<br />What about for a job application?<br />
  3. 3. If you’re online…<br />20% of admissions counselors admit to looking at candidates’ Facebook profiles<br />More than that admit to Googling candidates<br />Everyone sees your e-mail address<br />
  4. 4. Does it matter?<br />Emory University tour guides friend students, and profiles affect admissions decisions<br />Admissions denied at Reed College because of “disparaging blog posts”<br />
  5. 5. Bottom line<br />What you post isn’t private, and deleting it doesn’t make it go away<br />
  6. 6. But…<br />You can use that to your advantage<br />You can make your own online identity (called a “personal brand”)<br />
  7. 7. That’s what I did<br />Now I’m a social media strategist at OptimalResume.co<br />I blogged and tweeted my way to a job<br />
  8. 8. How does that apply to you?<br />Create a personal brand that attracts, rather than repels, college admissions offices<br />
  9. 9. Step 1: Clean up<br />Facebook privacy settings<br />Clean profile picture<br />Untag incriminating photos<br />First.last@gmail.com<br />Delete offensive blog posts<br />What else?<br />
  10. 10. Step 2: Create your “brand”<br />How do you want to be known?<br />Smart? Tech-savvy? Artsy?<br />Want colleges to think, “That person will contribute to our campus”<br />
  11. 11. Step 3: Take your brand online<br />Twitter <br /> website/blog<br />What about Facebook?<br />
  12. 12. What do you say?<br />Write what interests you…within reason <br />Follow the “Mom Rule” — If you wouldn’t want your mom to see it, don’t post it<br />
  13. 13. Getting started<br />Twitter handle – use firstlast (i.e. kellygiles)<br />Bio – something smart<br />Picture – a nice headshot, if you want one<br />End your tweets with #ncsmi so you can track the conversation<br />
  14. 14. Last words<br />Think before you post.<br />
  15. 15. Questions?<br />Kelly Giles, Social Media Strategist<br />KellyG@OptimalResume.com<br />

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