WhoAmI.com - marketing yourself and your skills online
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Presentation about personal branding, including tips for developing brand values and an elevator pitch. Also covers ways of utilising social media to express your personal brand. ...

Presentation about personal branding, including tips for developing brand values and an elevator pitch. Also covers ways of utilising social media to express your personal brand.

Presentation abstract and details:
Many librarians use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand.

The session will begin with an introduction to marketing and a discussion about why librarians need to market themselves (and who to). Each participant will then identify their strengths, and develop a personal 30 second elevator pitch before we move on to consider elements of each person’s individual brand. The session will conclude with tips and advice to bring it all together and to help convey your personal brand through social media.

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  • Visionary, big picture thinker. Short blog posts every day – comments not enabled.
  • Quirky, hand drawn, blurred boundary between work life and home life.
  • Upfront, blunt honesty, not afraid to speak her mind and stand by what she believes.

WhoAmI.com - marketing yourself and your skills online Presentation Transcript

  • 1. WhoAmI.com
    • Marketing yourself and your skills online
    Jo Alcock ( @joeyanne ) Evidence Base at Birmingham City University
  • 2. Marketing
    • “ The management process responsible for identifying, anticipating and satisfying customer requirements profitably”
    • Chartered Institute of Marketing, 2011
    Oxford Social Media 2011 Jo Alcock
  • 3. Services marketing
    • “ how the firm can relate to its customers and other parties... the management of customer relationships, and of relationships with suppliers, distributors, and other network partners as well as financial institutions and other parties”
    • Grönroos, 2007
    Oxford Social Media 2011 Jo Alcock
  • 4. Do librarians need to market themselves? Oxford Social Media 2011 Jo Alcock
  • 5. What skills would you market? Oxford Social Media 2011 Jo Alcock Created at Wordle.net
  • 6. Who would you market to?
    • Users
    • Library management
    • Organisation management
    • Peers – internal and external
    • Potential collaborators
    • Potential employers
    Oxford Social Media 2011 Jo Alcock
  • 7. Elevator pitch
    • Choose your core skills
    • Develop a 30 second elevator pitch for one of the groups we have mentioned
    • Share your elevator pitch with person next to you
    • Give feedback
    Oxford Social Media 2011 Jo Alcock
  • 8. Brand
    • “ Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.”
    • Tina Thomas, Edmonton Public Library
    Oxford Social Media 2011 Jo Alcock
  • 9. Personal branding Your brand is an extension of your personality . What do you want people to think when they meet you (in person or online)? Oxford Social Media 2011 Jo Alcock
  • 10. Joeyanne Libraryanne Oxford Social Media 2011 Jo Alcock
  • 11. Examples of personal brands Oxford Social Media 2011 Jo Alcock
  • 12. Examples of personal brands Oxford Social Media 2011 Jo Alcock
  • 13. Examples of personal brands “ ...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at”” Oxford Social Media 2011 Jo Alcock
  • 14. Your brand
    • Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself)
    • Discuss with the person next to you how you might convey that brand - do they have any ideas?
    Oxford Social Media 2011 Jo Alcock
  • 15. Social media tips – language style Oxford Social Media 2011 Jo Alcock
  • 16. Social media tips – profersonal? Oxford Social Media 2011 Jo Alcock
  • 17. Social media tips – visual style Oxford Social Media 2011 Jo Alcock
  • 18. Social media tips – claim your name Oxford Social Media 2011 Jo Alcock
  • 19. Social media tips – BE CONSISTENT Oxford Social Media 2011 Jo Alcock
  • 20. Next steps
    • Integrate your brand into your elevator pitch
    • Practice elevator pitch in different scenarios (to users, peers, potential employers)
    • Bring your brand values into your work and professional experience including social media
    Oxford Social Media 2011 Jo Alcock
  • 21. Useful resources
    • The Practical Librarian -  Manage your brand as a librarian
    • Andromeda Yelton -  Personal Branding for New Librarians
    • Sam Wiggins (LibWig) -  What's In A Name?
    • Georgina Hardy -  Judging a blog by its cover
    • Danah Boyd -  Controlling your public appearance
    • Dave Fleet -  How to ruin (or build) your personal brand
    • Bethan Ruddock – Swearing on Twitter
    • Jo Alcock – Consider your personal brand (CPD23 post)
    Oxford Social Media 2011 Jo Alcock
  • 22. Image and screenshot credits
    • Slide 1 - http://www.flickr.com/photos/sophiadphotography/6104169608
    • Slide 2 - http://www.flickr.com/photos/alexpgp/3609715516/
    • Slide 3 - http://www.flickr.com/photos/bowbrick/653604341
    • Slide 4 - http://www.flickr.com/photos/librarianavengers/260849159 , http://www.flickr.com/photos/bdewey/2121562294 , http://www.flickr.com/photos/usnationalarchives/3930932575 , http://www.flickr.com/photos/shifted/5922593273
    • Slide 6 - http://www.flickr.com/photos/crystaljingsr/3914729343
    • Slide 7 - http://www.flickr.com/photos/gsbrown99/4699892124
    • Slide 8 - http://www.flickr.com/photos/simonbleasdale/2451637005
    • Slide 11 - http://www.sethgodin.com
    • Slide 12 - http://sachachua.com/blog/
    • Slide 13 - http://www.attemptingelegance.com/
    • Slide 14 - http://www.flickr.com/photos/id-iom/4614571079
    • Slide 17 – http://www.joeyanne.co.uk , http://twitter.com/joeyanne , http://about.me/joeyanne , http://joeyannecpd23.blogspot.com
    • Slide 18 - http://www.namecheckr.com/
    • Slide 19 - http://www.flickr.com/photos/smil/412996846
    • Slide 20 - http://www.flickr.com/photos/jetsetwilly/3937047768
    Oxford Social Media 2011 Jo Alcock