Over 200 million users worldwide use LinkedIn for career and professional networking. Potential employers are actively searching LinkedIn to find and recruit candidates. It is important for job seekers to have a complete profile that can be easily discovered by recruiters, build a strong professional network, and actively engage in groups and discussions to enhance their online personal brand.

1. SOCIAL MEDIA - ENHANCE
LINKEDIN WORKSHOP 2011
YOUR CAREER
James Taylor - @macs_jamest

2. LINKEDIN WORKSHOP 2011
WHO AM I?
WHO ARE MACILDOWIE?

3. The Social Opportunities:

4. Your biggest ROI:

5. Why is it so powerful?
Over 200 million users worldwide
12 million users in the UK – exponential growth
London is most active City in the world
Over 46% are Senior Decision Makers
Fastest growing demographic = YOU!
Based on “Key Word” criteria & BOOLEAN search
It’s not Facebook
BRAND YOU

6. Who’s Using Linkedin… and Why?
University students
Graduates
Job Hunters
MD’s of SME’s
HR Teams in Blue Chip
Interviewing Line Managers
The entire recruitment industry

7. How potential Employers are using it
& what that means to you…
MD’s of SME’s
HR Teams in Blue Chip
Interviewing Line Managers
The recruitment industry

8. Here’s one I made earlier…

9. The Search…

10. The Results

11. MUST DO’s - LINKEDIN
SMART Profile = Get Discovered
Build a network (3 Steps from millions)
Join Groups – have a voice in your area/s
of specialism
Searching – for Graduate Recruiters
Setting up saved searches

12. SMART PROFILES
Make sure you can be discovered, first.
Keywords and Keyword Scoring
Be memorable - visually
Recommendations –
“people buy people who other people trust”

13. GROUPS & LIONS
There really is a group for everything you can
imagine
Get involved in Group Discussion
If there’s only 1 Group you join…Loughborough
Alumni

15. LION’s

16. Searching
How to find Graduate Recruiters
Ex-Loughborough Uni Grads who are
now Director’s
Saving (Boolean) Searches to
increase efficiency…

17. The Other Sites

18. Macildowie research suggests…
Facebook is used to search for reasons to rule
candidates out
Twitter is the great untapped recruitment tool
Youtube is a very powerful place to share opinion
Google, Flickr, Instagram… frankly, who knows.

19. Q&A…. And a quick

20. Just in case you’re interested…
Office Sport – next best thing to Professional
Sport!
www.workformacildowie.com
Our Alumni:
Fun – Macildowie Harlem Shake…

21. Thankyou & Good Luck
@macs_Jamest