Why does so much web content SUCK? To find out, we need to question our perspective about content.
...
Why does so much web content SUCK? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Alexander Patterson, professional typewriter ribbon changer at IndependentIt's all true and really not complicated. But nearly impossible to implement in a normal digital agency environment. After working in traditional for many years, I was astonished at how slow launching a site takes in the so-called digital world.2 months ago
Are you sure you want to
AXZM at AXZMGreat presentation Jon! You may also check out my presentation 'The Bruce Lee Guide To Strategic Content' - http://www.slideshare.net/axzm/the-bruce-lee-guide-to-strategic-content2 months ago
Fairtrade International
1–10 of 15 previous next Post a comment
1–10 of 15 previous next