This document discusses how architecture and design can influence human behavior through various examples of public spaces, museums, retail stores, and navigation systems that are intentionally planned and structured to guide people's movement and experiences in an optimized way. It emphasizes that experiences and environments need to be carefully planned and designed to unconsciously steer behavior, and that effective solutions are both problem-solving and aesthetically beautiful.

1. Architecting human behaviour

2. Amsterdam Library
www.flickr.com/photos/shifted/2355408671/

3. Beautiful Atrium
www.flickr.com/photos/mollyali/2569273306/

4. Downstairs cafe
www.flickr.com/photos/moosterbroek/1711605223

5. Big, shopping mall like escalators
www.flickr.com/photos/studies_and_observations/2612828427/

6. Signposting everywhere
www.flickr.com/photos/shifted/2356242256/

7. Intimate spaces
www.flickr.com/photos/piet_musterd/2731778912/

8. Full of people in contemplative reading
www.flickr.com/photos/funtik/1636716387/

9. Upstairs restaurant
www.flickr.com/photos/shifted/2355420535/

10. Juice bar, pizza bar and stir-fry bar
www.flickr.com/photos/shifted/2355422525/

11. An amazing public space
www.flickr.com/photos/shifted/2356242922/

12. By stark comparison
www.flickr.com/photos/jamesstringer/2661650264/

13. Hulme crescents
/www.flickr.com/photos/nualabugeye/2037697106/

14. A place only a mugger could love
/www.flickr.com/photos/nualabugeye/2037697106/

15. Winchester Mystery House
www.flickr.com/photos/roxsm/1210487743/

16. Unplanned development
/www.flickr.com/photos/nualabugeye/2037697106/

17. Seattle library
www.flickr.com/photos/ews/2085111913/

18. The book spiral
www.flickr.com/photos/joannaforever/116669029/

19. The elevator
www.flickr.com/photos/krisrex/235533716/

20. The plan
www.flickr.com/photos/nengard/2577818247/

21. Te Papa museum
www.flickr.com/photos/superciliousness/58425355/

22. Aquatic realm
www.flickr.com/photos/nextreal/1787531800/

23. Amazing graphics
http://www.flickr.com/photos/68777870@N00/210842017/

24. Interactive experiences
www.flickr.com/photos/andrewcollins/2472377432/

25. Rainforest discovery
www.flickr.com/photos/superciliousness/58444598/

26. Retail design

27. Supermarket planning
www.flickr.com/photos/bunny/2540431589/

28. Customer flow
http://www.flickr.com/photos/sea-turtle/2369726343/

29. The sweet smell of success
www.flickr.com/photos/cc_chapman/2742390105/

30. Whole Food Market
www.flickr.com/photos/shankbone/2800620360/

31. Starbucks
www.flickr.com/photos/bunny/2540431589/

32. Apple store
http://www.flickr.com/photos/chanc/1393398173/

33. Planograms

34. Planograms

35. Planograms

36. Planograms

37. Vegas baby, yeah!

38. Evil navigation
www.flickr.com/photos/jolevine/475818444/

39. User focused and highly optimised
www.flickr.com/photos/schlaus/2617561443/

40. Architecture guides behaviour
www.flickr.com/photos/jonhanson/104346437/

41. Whether conciously or not
www.flickr.com/photos/paolomargari/464986123/

42. Experiences need to planned
www.flickr.com/photos/cardoso/2197507288/

43. “ A computer qualifies as a persuasive
technology only when those who create,
distribute, or adopt the technology do so with
an intent to affect human attitudes or behaviors ”
B.J. Fogg

44. “ When I am working on a problem I never think
about beauty. I only think about how to solve
the problem. But when I have finished, if the
solution is not beautiful, I know it is wrong ”
Buckminster Fuller

45. www.andybudd.com
www.clearleft.com
info@andybudd.com