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We Are Social @wearesocialsg • 1
DIGITAL, SOCIAL
& MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
We Are Social @wearesocialsg • 2
We Are Social @wearesocialsg • 3
COUNTRIES DETAILED IN THIS REPORT
1  ARGENTINA
2  AUSTRALIA
3  BRAZIL
4  CANADA
5  CHINA
6  EGYPT
7  FRANCE
8  GERMANY
9  HONG KONG
10  INDIA
11  INDONESIA
12  ITALY
13  JAPAN
14  MALAYSIA
15  MEXICO
16  NIGERIA
17  THE PHILIPPINES
18  POLAND
19  RUSSIA
20  SAUDI ARABIA
21  SINGAPORE
22  SOUTH AFRICA
23  SOUTH KOREA
24  SPAIN
25  TURKEY
26  THAILAND
27  UNITED ARAB EMIRATES
28  UNITED KINGDOM
29  UNITED STATES
30  VIETNAM
21!
9!
5!
4!
10!
24!
15!
22!
7!
19!
12!
20!
8!
13!
1!
16!
23!
6!
2!
3! 11!
18!
14!
17!
25!
26!
27!
28!
29!
30!
We Are Social @wearesocialsg • 4
CLICK HERE TO ACCESS OUR REPORTS ON
OVER 100 COUNTRIES AROUND THE WORLD
We Are Social @wearesocialsg • 5
GLOBAL & REGIONAL OVERVIEWS
We Are Social @wearesocialsg • 6
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.210
JAN
2015
URBANISATION: 53%
3.010
PENETRATION: 42%
2.078
PENETRATION: 29%
3.649
PENETRATION: 51%
1.685
PENETRATION: 23%
We Are Social @wearesocialsg • 7
YEAR-ON-YEAR GROWTH
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
JAN
2015
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
+1.6%
+115 MILLION
+21%
+525 MILLION
+12%
+222 MILLION
+5%
+185 MILLION
+23%
+313 MILLION
We Are Social @wearesocialsg • 8
SHARE OF GLOBAL USERS
JAN
2015
NORTH AMERICA
5% 10%
10% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
8% 7%
WEST EUROPE
6% 9%
11% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
27% 22%
SOUTH ASIA
23% 8%
11% 18%
MIDDLE EAST
3% 2%
3% 4%
AFRICA
16% 5%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
7% 10%
EAST EUROPE
6% 9%
8% 8%
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
We Are Social @wearesocialsg • 9
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
4,021
URBANISATION: 45%
1,407
PENETRATION: 35%
1,065
PENETRATION: 26%
3,722
vs. POPULATION: 93%
879
PENETRATION: 22%
DIGITAL IN ASIA-PACIFIC
We Are Social @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,135
URBANISATION: 40%
298
PENETRATION: 26%
103
PENETRATION: 9%
900
vs. POPULATION: 79%
85
PENETRATION: 7%
DIGITAL IN AFRICA
We Are Social @wearesocialsg • 11
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
979
URBANISATION: 81%
633
PENETRATION: 65%
482
PENETRATION: 49%
1,068
vs. POPULATION: 109%
399
PENETRATION: 41%
DIGITAL IN THE AMERICAS
We Are Social @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
837
URBANISATION: 72%
584
PENETRATION: 70%
387
PENETRATION: 46%
1,104
vs. POPULATION: 132%
287
PENETRATION: 34%
DIGITAL IN EUROPE
We Are Social @wearesocialsg • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
238
URBANISATION: 67%
87
PENETRATION: 36%
41
PENETRATION: 17%
294
vs. POPULATION: 124%
35
PENETRATION: 15%
DIGITAL IN THE MIDDLE EAST
We Are Social @wearesocialsg • 14
GLOBAL INTERNET USAGE
We Are Social @wearesocialsg • 15
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2015
42%
88%!
56%!
26%!
36%!
81%!
58%!
51%!
69%!
43%!
38%!
19%!
33%!
REGIONAL INTERNET PENETRATION FIGURES
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
We Are Social @wearesocialsg • 16
INTERNET REGIONAL OVERVIEW
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
823!
341! 324! 313! 298!
244! 231! 208!
90! 87! 27! 26!
EAST
ASIA
WEST
EUROPE
SOUTH
ASIA
NORTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
AMERICA
SOUTHEAST
ASIA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
We Are Social @wearesocialsg • 17
INTERNET USE
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
NATIONAL INTERNET PENETRATION FIGURES
93%!
92%!
90%!
89%!
89%!
89%!
87%!
86%!
84%!
81%!
79%!
77%!
75%!
67%!
66%!
60%!
60%!
58%!
54%!
53%!
49%!
49%!
47%!
46%!
44%!
44%!
42%!
38%!
37%!
28%!
19%!
CANADA
UAE
SOUTHKOREA
AUSTRALIA
UK
GERMANY
USA
JAPAN
FRANCE
SINGAPORE
HONGKONG
SPAIN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
SAUDIARABIA
BRAZIL
EGYPT
TURKEY
MEXICO
CHINA
SOUTHAFRICA
PHILIPPINES
VIETNAM
GLOBALAVERAGE
NIGERIA
THAILAND
INDONESIA
INDIA
We Are Social @wearesocialsg • 18
TIME SPENT ON THE INTERNET
JAN
2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
6.3!
5.5!
5.4!
5.2!
5.1!
5.1!
5.1!
5.1!
5.1!
5.0!
4.9!
4.9!
4.9!
4.8!
4.7!
4.6!
4.6!
4.5!
4.4!
4.2!
4.1!
4.0!
4.0!
3.9!
3.9!
3.7!
3.4!
3.4!
3.4!
3.1!
3.3!
4.1!
3.8!
2.7!
3.1!
3.8!
3.2!
3.4!
3.7!
4.0!
2.5!
4.2!
1.8!
1.7!
2.3!
2.9!
1.9!
2.2!
2.7!
4.2!
1.5!
1.9!
1.9!
1.3!
2.6!
1.9!
2.3!
1.7!
1.8!
1.0!
PHILIPPINES
THAILAND
BRAZIL
VIETNAM
SOUTHAFRICA
UAE
INDONESIA
INDIA
MALAYSIA
MEXICO
USA
ARGENTINA
POLAND
RUSSIA
SINGAPORE
TURKEY
CANADA
ITALY
AVERAGE
SAUDIARABIA
AUSTRALIA
UK
SPAIN
FRANCE
CHINA
GERMANY
HONGKONG
NETHERLANDS
SOUTHKOREA
JAPAN
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
We Are Social @wearesocialsg • 19
JAN
2015 SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
62% 31% 7% 0.1%
-13% +39% +17% +18%
We Are Social @wearesocialsg • 20
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
• Source: StatCounter, Q1 2015
76%!
72%!
61%!
50%!
50%!
48%!
46%!
36%!
35%!
34%!
33%!
32%!
30%!
29%!
29%!
28%!
27%!
26%!
26%!
25%!
24%!
23%!
21%!
21%!
20%!
20%!
18%!
17%!
17%!
15%!
12%!
NIGERIA
INDIA
SOUTHAFRICA
INDONESIA
UAE
SAUDIARABIA
POLAND
THAILAND
MALAYSIA
SINGAPORE
GLOBALAVERAGE
MEXICO
JAPAN
SOUTHKOREA
SPAIN
TURKEY
UK
HONGKONG
AUSTRALIA
USA
ARGENTINA
EGYPT
CHINA
PHILIPPINES
BRAZIL
VIETNAM
GERMANY
ITALY
CANADA
FRANCE
RUSSIA
We Are Social @wearesocialsg • 21
AVERAGE NET CONNECTION SPEEDS
JAN
2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
• Source: Akamai State of the Internet Report, Q3 2014
25.3!
16.3!
15.0!
12.2!
11.5!
10.7!
10.3!
9.1!
8.7!
8.6!
7.8!
6.9!
6.9!
6.6!
5.5!
5.5!
4.7!
4.5!
4.2!
4.1!
3.8!
3.7!
3.6!
3.6!
2.9!
2.5!
2.5!
2.0!
SOUTHKOREA
HONGKONG
JAPAN
SINGAPORE
USA
UK
CANADA
RUSSIA
GERMANY
POLAND
SPAIN
AUSTRALIA
FRANCE
THAILAND
ITALY
TURKEY
UAE
GLOBALAVERAGE
ARGENTINA
MALAYSIA
CHINA
INDONESIA
EGYPT
SOUTHAFRICA
BRAZIL
PHILIPPINES
VIETNAM
INDIA
We Are Social @wearesocialsg • 22
E-COMMERCE
JAN
2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
64%!
63%!
62%!
56%!
51%!
49%!
49%!
46%!
45%!
44%!
44%!
40%!
39%!
39%!
37%!
37%!
37%!
36%!
33%!
30%!
25%!
24%!
24%!
23%!
21%!
18%!
16%!
14%!
UK
GERMANY
SOUTHKOREA
USA
AUSTRALIA
CANADA
FRANCE
SINGAPORE
UAE
SPAIN
POLAND
JAPAN
HONGKONG
ITALY
CHINA
MALAYSIA
ARGENTINA
BRAZIL
TURKEY
RUSSIA
SAUDIARABIA
VIETNAM
MEXICO
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
We Are Social @wearesocialsg • 23
GLOBAL SOCIAL MEDIA USAGE
We Are Social @wearesocialsg • 24
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
2.08B 29% 1.69B 23%
We Are Social @wearesocialsg • 25
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2015
29%
58%!
48%!
9%!
17%!
47%!
45%!
43%!
45%!
37%!
4%!
9%!
32%!
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social @wearesocialsg • 26
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
690!
206! 199! 197! 197! 190!
157!
103! 79!
41! 17! 3!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
We Are Social @wearesocialsg • 27
SOCIAL MEDIA USE
JAN
2015
66%!
64%!
60%!
59%!
58%!
57%!
56%!
56%!
55%!
52%!
49%!
47%!
47%!
46%!
46%!
46%!
46%!
45%!
40%!
35%!
34%!
31%!
30%!
29%!
29%!
28%!
25%!
22%!
19%!
9%!
7%!
SINGAPORE
HONGKONG
ARGENTINA
UK
USA
AUSTRALIA
UAE
CANADA
MALAYSIA
TURKEY
THAILAND
SPAIN
BRAZIL
MEXICO
ITALY
CHINA
RUSSIA
FRANCE
PHILIPPINES
GERMANY
POLAND
VIETNAM
SOUTHKOREA
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
JAPAN
INDIA
NIGERIA
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
We Are Social @wearesocialsg • 28
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2015
• Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,366 !
829 !
629 !
600 !
500 !
468 !
343 !
300 !
300 !
284 !
230 !
209 !
200 !
170 !
157 !
100 !
100 !
FACEBOOK
QQ
QZONE
WHATSAPP
FACEBOOK
MESSENGER
WECHAT
GOOGLE+
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
VKONTAKTE
SNAPCHAT
We Are Social @wearesocialsg • 29
TIME SPENT ON SOCIAL MEDIA
JAN
2015
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
4.3!
4.3!
3.9!
3.8!
3.8!
3.6!
3.5!
3.2!
3.1!
3.0!
2.9!
2.9!
2.7!
2.6!
2.5!
2.5!
2.5!
2.4!
2.2!
2.1!
2.1!
2.1!
2.1!
2.0!
1.9!
1.9!
1.8!
1.7!
1.3!
0.7!
ARGENTINA
PHILIPPINES
MEXICO
BRAZIL
THAILAND
UAE
MALAYSIA
SOUTHAFRICA
VIETNAM
SAUDIARABIA
TURKEY
INDONESIA
USA
RUSSIA
INDIA
ITALY
SINGAPORE
AVERAGE
UK
POLAND
CANADA
AUSTRALIA
GERMANY
FRANCE
SPAIN
NETHERLANDS
HONGKONG
CHINA
SOUTHKOREA
JAPAN
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
We Are Social @wearesocialsg • 30
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE SOCIAL
JAN
2015
23%
50%!
38%!
7%!
15%!
39%!
30%!
35%!
39%!
32%!
2%!
8%!
27%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
We Are Social @wearesocialsg • 31
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
561!
176! 170! 161! 156!
132! 126!
85! 68!
35!
15! 1!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
WEST
EUROPE
SOUTH
AMERICA
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
We Are Social @wearesocialsg • 32
MOBILE SOCIAL
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
59%!
58%!
51%!
50%!
50%!
49%!
48%!
46%!
45%!
43%!
42%!
40%!
38%!
38%!
37%!
36%!
36%!
32%!
30%!
27%!
26%!
26%!
25%!
24%!
24%!
23%!
20%!
19%!
17%!
8%!
7%!
SINGAPORE
HONGKONG
AUSTRALIA
USA
UK
MALAYSIA
UAE
ARGENTINA
CANADA
THAILAND
TURKEY
MEXICO
BRAZIL
SPAIN
CHINA
FRANCE
ITALY
PHILIPPINES
GERMANY
SOUTHKOREA
VIETNAM
RUSSIA
SAUDIARABIA
INDONESIA
POLAND
GLOBALAVERAGE
SOUTHAFRICA
EGYPT
JAPAN
INDIA
NIGERIA
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
We Are Social @wearesocialsg • 33
GLOBAL MOBILE PHONE USAGE
We Are Social @wearesocialsg • 34
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
JAN
2015
• Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
3.65B 51% 7.09B 1.94
We Are Social @wearesocialsg • 35
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2015
98%
101%!
126%!
79%!
124%!
125%!
139%!
98%!
109%!
91%!
112%!
77%!
119%!
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social @wearesocialsg • 36
MOBILE REGIONAL OVERVIEW
JAN
2015
• Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
1296!
900!
744!
583!
521! 519!
358!
294!
191!
76! 42!
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%!
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
We Are Social @wearesocialsg • 37
MOBILE CONNECTIONS
JAN
2015
• Source: GSMA Intelligence, Q4 2014
176%!
173%!
173%!
168%!
152%!
150%!
147%!
146%!
144%!
141%!
138%!
137%!
135%!
135%!
127%!
122%!
121%!
117%!
114%!
113%!
111%!
108%!
103%!
98%!
97%!
95%!
91%!
84%!
81%!
75%!
75%!
HONGKONG
UAE
SAUDIARABIA
RUSSIA
SINGAPORE
THAILAND
POLAND
SOUTHAFRICA
ARGENTINA
VIETNAM
GERMANY
MALAYSIA
ITALY
BRAZIL
AUSTRALIA
JAPAN
INDONESIA
UK
PHILIPPINES
EGYPT
SOUTHKOREA
SPAIN
USA
GLOBALAVERAGE
FRANCE
CHINA
TURKEY
MEXICO
CANADA
NIGERIA
INDIA
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
We Are Social @wearesocialsg • 38
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
98% 39%77% 23%7.1B
We Are Social @wearesocialsg • 39
PRE-PAY vs. POST-PAY CONNECTIONS
JAN
2015
99%!
97%!
96%!
96%!
95%!
89%!
86%!
86%!
85%!
84%!
83%!
82%!
80%!
79%!
78%!
77%!
77%!
71%!
58%!
49%!
47%!
42%!
42%!
41%!
35%!
31%!
24%!
21%!
15%!
6%!
1%!
1%!
3%!
4%!
4%!
5%!
11%!
14%!
14%!
15%!
16%!
17%!
18%!
20%!
21%!
22%!
23%!
23%!
29%!
42%!
51%!
53%!
58%!
58%!
59%!
65%!
69%!
76%!
79%!
85%!
94%!
99%!
INDONESIA
NIGERIA
EGYPT
PHILIPPINES
INDIA
VIETNAM
THAILAND
UAE
MEXICO
ITALY
SOUTHAFRICA
RUSSIA
SAUDIARABIA
CHINA
BRAZIL
MALAYSIA
GLOBALAVERAGE
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
SPAIN
USA
FRANCE
CANADA
SOUTHKOREA
JAPAN
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
• Sources: GSMA Intelligence, Q4 2014.
We Are Social @wearesocialsg • 40
JAN
2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
TOTAL NUMBER
OF GLOBAL MOBILE
CONNECTIONS
SMARTPHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
TOTAL NUMBER
OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
• Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
# # #
2.7B 58%38% 4.1B7.1B
We Are Social @wearesocialsg • 41
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
0.7%!
2.9%!
6.1%!
10.9%!
17.0%!
28.9%!
33.4%!
2009 2010 2011 2012 2013 2014 2015
• Source: StatCounter, Q1 2015
We Are Social @wearesocialsg • 42
JAN
2015 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE
WEB PAGE REQUESTS FROM
OTHER PLATFORM BROWSERS
• Source: Akamai State of the Internet Report, Q3 2014
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
38.9% 30.9% 30.2%
We Are Social @wearesocialsg • 43
AVERAGE MOBILE NET SPEEDS
JAN
2015
• Source: Akamai State of the Internet Report, Q3 2014
AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
18.2!
9.1!
8.1!
7.9!
7.1!
7.0!
6.7!
6.2!
6.0!
5.8!
5.4!
5.2!
5.0!
4.8!
4.2!
3.9!
2.8!
2.8!
2.5!
2.5!
1.7!
1.5!
1.3!
1.1!
SOUTHKOREA
SINGAPORE
UK
CANADA
FRANCE
RUSSIA
JAPAN
CHINA
HONGKONG
USA
GERMANY
SPAIN
POLAND
ITALY
TURKEY
AUSTRALIA
EGYPT
THAILAND
MALAYSIA
SOUTHAFRICA
INDIA
BRAZIL
ARGENTINA
VIETNAM
We Are Social @wearesocialsg • 44
GLOBAL MOBILE DATA GROWTH
JAN
2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
Q4
2009!
Q1
2010!
Q2
2010!
Q3
2010!
Q4
2010!
Q1
2011!
Q2
2011!
Q3
2011!
Q4
2011!
Q1
2012!
Q2
2012!
Q3
2012!
Q4
2012!
Q1
2013!
Q2
2013!
Q3
2009!
Q3
2013!
200!
400!
600!
800!
1,000!
1,200!
1,400!
1,600!
1,800!
Q4
2013!
Q1
2014!
Q2
2014!
Q3
2014!
2,000!
2,200!
2,400!
2,600!
2,800!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
• Source: Ericsson Mobility Report, Nov 2014
We Are Social @wearesocialsg • 45
MOBILE COMMERCE
JAN
2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
37%!
27%!
27%!
23%!
23%!
20%!
19%!
19%!
18%!
18%!
17%!
17%!
16%!
15%!
15%!
15%!
15%!
14%!
14%!
13%!
12%!
11%!
11%!
11%!
9%!
9%!
8%!
6%!
SOUTHKOREA
CHINA
UAE
SINGAPORE
HONGKONG
GERMANY
TURKEY
MALAYSIA
UK
USA
SPAIN
ARGENTINA
ITALY
VIETNAM
SAUDIARABIA
AUSTRALIA
BRAZIL
MEXICO
POLAND
CANADA
FRANCE
SOUTHAFRICA
PHILIPPINES
THAILAND
INDONESIA
INDIA
RUSSIA
JAPAN
We Are Social @wearesocialsg • 46
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE BROADBAND
JAN
2015
38%
85%!
57%!
16%!
34%!
85%!
53%!
53%!
84%!
31%!
21%!
8%!
48%!
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
We Are Social @wearesocialsg • 47
MOBILE BROADBAND
JAN
2015
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
123%!
118%!
114%!
114%!
112%!
111%!
110%!
106%!
91%!
87%!
87%!
86%!
84%!
78%!
76%!
70%!
67%!
60%!
59%!
55%!
55%!
53%!
48%!
44%!
41%!
38%!
37%!
36%!
35%!
13%!
8%!
HONGKONG
JAPAN
SAUDIARABIA
AUSTRALIA
THAILAND
UAE
SOUTHKOREA
SINGAPORE
ITALY
USA
GERMANY
UK
POLAND
MALAYSIA
BRAZIL
SPAIN
FRANCE
TURKEY
CANADA
RUSSIA
ARGENTINA
SOUTHAFRICA
PHILIPPINES
CHINA
INDONESIA
GLOBALAVERAGE
VIETNAM
EGYPT
MEXICO
NIGERIA
INDIA
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
We Are Social @wearesocialsg • 48
COUNTRY SNAPSHOTS
We Are Social @wearesocialsg • 49
ARGENTINA
We Are Social @wearesocialsg • 50
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
43.1
URBANISATION: 93%
32.3
PENETRATION: 75%
26.0
PENETRATION: 60%
62.0
vs. POPULATION: 144%
20.0
PENETRATION: 46%
DIGITAL IN ARGENTINA
We Are Social @wearesocialsg • 51
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+37% +8% +6% +9%
* SINCE JUN 2014
We Are Social @wearesocialsg • 52
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 53M 4H 11M 4H 20M 2H 47M
We Are Social @wearesocialsg • 53
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
32.3M 75% 25.4M 59%
We Are Social @wearesocialsg • 54
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
73% 24% 3% ~0%
-13% +79% +27% 0%
We Are Social @wearesocialsg • 55
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
26.0M 60% 20M 46%
We Are Social @wearesocialsg • 56
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
44%!
35%!
32%!
21%!
16%!
15%!
9%!
9%!
7%!
7%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
TWITTER
LINKEDIN
INSTAGRAM
PINTEREST
BADOO
We Are Social @wearesocialsg • 57
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
144% 38%71% 29%62.0M
We Are Social @wearesocialsg • 58
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
34% 19%25% 23%40%
We Are Social @wearesocialsg • 59
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 37% 24% 17%
We Are Social @wearesocialsg • 60
AUSTRALIA
We Are Social @wearesocialsg • 61
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
23.7
URBANISATION: 89%
21.2
PENETRATION: 89%
13.6
PENETRATION: 57%
30.0
vs. POPULATION: 127%
12.0
PENETRATION: 51%
DIGITAL IN AUSTRALIA
We Are Social @wearesocialsg • 62
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+17% +6% +23% +11%
SINCE JAN 2014
We Are Social @wearesocialsg • 63
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 03M 1H 32M 2H 04M 2H 47M
We Are Social @wearesocialsg • 64
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
21.2M 89% 12.9M 54%
We Are Social @wearesocialsg • 65
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
61% 26% 13% 0.1%
-14% +51% +11% +43%
We Are Social @wearesocialsg • 66
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
13.6M 57% 12.0M 51%
We Are Social @wearesocialsg • 67
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
40%!
18%!
14%!
13%!
13%!
10%!
10%!
9%!
8%!
6%!
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
GOOGLE+
SKYPE
INSTAGRAM
PINTEREST
LINKEDIN
WHATSAPP
TUMBLR
We Are Social @wearesocialsg • 68
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
127% 90%35% 65%30.0M
We Are Social @wearesocialsg • 69
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 28%16% 16%27%
We Are Social @wearesocialsg • 70
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
51% 51% 20% 15%
We Are Social @wearesocialsg • 71
BRAZIL
We Are Social @wearesocialsg • 72
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
204M
URBANISATION: 91%
110M
PENETRATION: 54%
96M
PENETRATION: 47%
276M
vs. POPULATION: 135%
78M
PENETRATION: 38%
DIGITAL IN BRAZIL
We Are Social @wearesocialsg • 73
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +12% +3% +15%
* SINCE JUN 2014
We Are Social @wearesocialsg • 74
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 26M 3H 47M 3H 47M 2H 49M
We Are Social @wearesocialsg • 75
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
110M 54% 79M 39%
We Are Social @wearesocialsg • 76
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 20% 3% 0.1%
-12% +109% +1% +20%
We Are Social @wearesocialsg • 77
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
96M 47% 78M 38%
We Are Social @wearesocialsg • 78
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
22%!
14%!
13%!
11%!
10%!
9%!
6%!
6%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
PINTEREST
BADOO
We Are Social @wearesocialsg • 79
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 56%78% 22%276M
We Are Social @wearesocialsg • 80
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
23% 18%17% 18%23%
We Are Social @wearesocialsg • 81
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
37% 36% 22% 15%
We Are Social @wearesocialsg • 82
CANADA
We Are Social @wearesocialsg • 83
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
35.7M
URBANISATION: 81%
33.0M
PENETRATION: 93%
20.0M
PENETRATION: 56%
29.0M
vs. POPULATION: 81%
16.2M
PENETRATION: 45%
DIGITAL IN CANADA
We Are Social @wearesocialsg • 84
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+11% +5% +10% +5%
* SINCE JUN 2014
We Are Social @wearesocialsg • 85
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 37M 1H 52M 2H 04M 2H 38M
We Are Social @wearesocialsg • 86
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
33.0M 93% 19.4M 54%
We Are Social @wearesocialsg • 87
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
70% 17% 12% 0.3%
-10% +41% +33% +18%
We Are Social @wearesocialsg • 88
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
20.0M 56% 16.2M 45%
We Are Social @wearesocialsg • 89
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
47%!
23%!
19%!
16%!
15%!
13%!
12%!
12%!
8%!
7%!
FACEBOOK
TWITTER
FACEBOOK
MESSENGER
PINTEREST
GOOGLE+
SKYPE
INSTAGRAM
LINKEDIN
TUMBLR
SNAPCHAT
We Are Social @wearesocialsg • 90
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
81% 73%15% 85%29.0M
We Are Social @wearesocialsg • 91
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
27% 24%21% 17%24%
We Are Social @wearesocialsg • 92
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
54% 49% 20% 13%
We Are Social @wearesocialsg • 93
CHINA
We Are Social @wearesocialsg • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,367
URBANISATION: 54%
642
PENETRATION: 47%
629
PENETRATION: 46%
1,300
vs. POPULATION: 95%
506
PENETRATION: 37%
DIGITAL IN CHINA
We Are Social @wearesocialsg • 95
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +1% +8% +26%
SINCE JAN 2014
We Are Social @wearesocialsg • 96
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 52M 2H 35M 1H 42M 1H 27M
We Are Social @wearesocialsg • 97
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
642M 47% 565M 41%
We Are Social @wearesocialsg • 98
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
76% 21% 3% 0%
-13% +121% +12% -
We Are Social @wearesocialsg • 99
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
629M 46% 506M 37%
We Are Social @wearesocialsg • 100
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
30%!
25%!
25%!
21%!
19%!
15%!
12%!
10%!
9%!
9%!
WECHAT
SINA
WEIBO
QZONE
TENCENT
WEIBO
YOUKU
TUDOU
RENREN
GOOGLE+
FACEBOOK
KAIXIN
We Are Social @wearesocialsg • 101
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
95% 46%79% 21%1.3B
We Are Social @wearesocialsg • 102
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
22% 26%25% 19%21%
We Are Social @wearesocialsg • 103
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
30% 37% 25% 27%
We Are Social @wearesocialsg • 104
EGYPT
We Are Social @wearesocialsg • 105
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
87.8
URBANISATION: 44%
46.2
PENETRATION: 53%
22.0
PENETRATION: 25%
98.8
vs. POPULATION: 113%
16.6
PENETRATION: 19%
DIGITAL IN EGYPT
We Are Social @wearesocialsg • 106
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+25% +33% +2% +32%
* SINCE JUL 2014
We Are Social @wearesocialsg • 107
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 23% 3% 0%
-13% +78% +25% -
We Are Social @wearesocialsg • 108
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
22.0M 25% 16.6M 19%
We Are Social @wearesocialsg • 109
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
113% 32%96% 4%98.8M
We Are Social @wearesocialsg • 110
FRANCE
We Are Social @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
66.1
URBANISATION: 86%
55.4
PENETRATION: 84%
30.0
PENETRATION: 45%
64.2
vs. POPULATION: 97%
24.0
PENETRATION: 36%
DIGITAL IN FRANCE
We Are Social @wearesocialsg • 112
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+2% +7% -11% +20%
* SINCE FEB 2014
We Are Social @wearesocialsg • 113
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 53M 1H 17M 2H 00M 3H 10M
We Are Social @wearesocialsg • 114
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
55.4M 84% 29.4M 45%
We Are Social @wearesocialsg • 115
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
77% 15% 8% 0.3%
-8% +66% +17% +45%
We Are Social @wearesocialsg • 116
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
30.0M 45% 24.0M 36%
We Are Social @wearesocialsg • 117
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
32%!
10%!
9%!
7%!
5%!
4%!
4%!
4%!
3%!
3%!
FACEBOOK
GOOGLE+
TWITTER
FACEBOOK
MESSENGER
LINKEDIN
COPAINS
D'AVANT
INSTAGRAM
SKYPE
BADOO
VIADEO
We Are Social @wearesocialsg • 118
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
97% 69%21% 79%64.2M
We Are Social @wearesocialsg • 119
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
16% 18%15% 15%20%
We Are Social @wearesocialsg • 120
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
44% 49% 14% 12%
We Are Social @wearesocialsg • 121
GERMANY
We Are Social @wearesocialsg • 122
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
80.8
URBANISATION: 74%
71.7
PENETRATION: 89%
28.0
PENETRATION: 35%
111.6
vs. POPULATION: 138%
24.0
PENETRATION: 30%
DIGITAL IN GERMANY
We Are Social @wearesocialsg • 123
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+5% 0% +4% +9%
* SINCE FEB 2014
We Are Social @wearesocialsg • 124
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 41M 1H 52M 2H 03M 2H 56M
We Are Social @wearesocialsg • 125
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
71.7M 89% 39.2M 48%
We Are Social @wearesocialsg • 126
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
75% 18% 7% 0.4%
-10% +60% +30% +36%
We Are Social @wearesocialsg • 127
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 35% 24.0M 30%
We Are Social @wearesocialsg • 128
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
28%!
26%!
15%!
9%!
7%!
7%!
4%!
4%!
4%!
4%!
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
SKYPE
TWITTER
GOOGLE+
SHAZAM
INSTAGRAM
LINKEDIN
TUMBLR
We Are Social @wearesocialsg • 129
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
138% 63%47% 53%111.6M
We Are Social @wearesocialsg • 130
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
21% 20%18% 9%22%
We Are Social @wearesocialsg • 131
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
47% 63% 18% 20%
We Are Social @wearesocialsg • 132
HONG KONG
We Are Social @wearesocialsg • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.23
URBANISATION: 100%
5.75
PENETRATION: 79%
4.60
PENETRATION: 64%
12.70
vs. POPULATION: 176%
4.20
PENETRATION: 58%
DIGITAL IN HONG KONG
We Are Social @wearesocialsg • 134
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+10% +5% -23% +11%
SINCE JAN 2014
We Are Social @wearesocialsg • 135
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 25M 2H 18M 1H 50M 1H 49M
We Are Social @wearesocialsg • 136
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
5.75M 79% 4.65M 64%
We Are Social @wearesocialsg • 137
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
67% 26% 7% 0%
-10% +45% -13% -
We Are Social @wearesocialsg • 138
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
4.60M 64% 4.20M 58%
We Are Social @wearesocialsg • 139
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
41%!
33%!
23%!
23%!
14%!
13%!
12%!
11%!
10%!
6%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
WECHAT
LINE
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
SINA
WEIBO
We Are Social @wearesocialsg • 140
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
176% 70%42% 58%12.7M
We Are Social @wearesocialsg • 141
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
36% 29%32% 26%35%
We Are Social @wearesocialsg • 142
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
38% 39% 26% 23%
We Are Social @wearesocialsg • 143
INDIA
We Are Social @wearesocialsg • 144
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
1,265
URBANISATION: 31%
243
PENETRATION: 19%
118
PENETRATION: 9%
946
vs. POPULATION: 75%
100
PENETRATION: 8%
DIGITAL IN INDIA
We Are Social @wearesocialsg • 145
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+14% +31% +6% +39%
SINCE JAN 2014
We Are Social @wearesocialsg • 146
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 04M 3H 24M 2H 31M 1H 58M
We Are Social @wearesocialsg • 147
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
243M 19% 200M 16%
We Are Social @wearesocialsg • 148
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
27% 72% 1% 0%
-19% +9% +19% -
We Are Social @wearesocialsg • 149
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
118M 9% 100M 8%
We Are Social @wearesocialsg • 150
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
11%!
9%!
8%!
8%!
7%!
6%!
5%!
5%!
4%!
4%!
WHATSAPP
FACEBOOK
MESSENGER
FACEBOOK
SKYPE
GOOGLE+
TWITTER
WECHAT
LINKEDIN
PINTEREST
VIBER
We Are Social @wearesocialsg • 151
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
75% 11%95% 5%946M
We Are Social @wearesocialsg • 152
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
10% 9%8% 8%10%
We Are Social @wearesocialsg • 153
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
13% 14% 9% 9%
We Are Social @wearesocialsg • 154
INDONESIA
We Are Social @wearesocialsg • 155
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
255.5
URBANISATION: 51%
72.7
PENETRATION: 28%
72.0
PENETRATION: 28%
308.2
vs. POPULATION: 121%
62.0
PENETRATION: 24%
DIGITAL IN INDONESIA
We Are Social @wearesocialsg • 156
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
0% +16% +9% +19%
SINCE JAN 2014
We Are Social @wearesocialsg • 157
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
5H 06M 3H 10M 2H 52M 2H 29M
We Are Social @wearesocialsg • 158
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
72.7M 28% 54.0M 21%
We Are Social @wearesocialsg • 159
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
45% 50% 4% 0%
-25% +39% +14% -
We Are Social @wearesocialsg • 160
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
72.0M 28% 62.0M 24%
We Are Social @wearesocialsg • 161
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
14%!
12%!
11%!
9%!
9%!
7%!
7%!
6%!
6%!
6%!
FACEBOOK
WHATSAPP
TWITTER
FACEBOOK
MESSENGER
GOOGLE+
LINKEDIN
INSTAGRAM
SKYPE
PINTEREST
LINE
We Are Social @wearesocialsg • 162
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
121% 34%99% 1%308.2M
We Are Social @wearesocialsg • 163
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
11% 11%10% 9%14%
We Are Social @wearesocialsg • 164
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
18% 16% 11% 9%
We Are Social @wearesocialsg • 165
ITALY
We Are Social @wearesocialsg • 166
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
60.8
URBANISATION: 68%
36.6
PENETRATION: 60%
28.0
PENETRATION: 46%
82.3
vs. POPULATION: 135%
22.0
PENETRATION: 36%
DIGITAL IN ITALY
We Are Social @wearesocialsg • 167
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+3% +8% -15% +11%
* SINCE FEB 2014
We Are Social @wearesocialsg • 168
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 28M 2H 12M 2H 30M 2H 39M
We Are Social @wearesocialsg • 169
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
36.6M 60% 25.8M 43%
We Are Social @wearesocialsg • 170
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
74% 17% 8% 0.4%
-7% +16% +42% +529%
We Are Social @wearesocialsg • 171
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 46% 22.0M 36%
We Are Social @wearesocialsg • 172
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
25%!
24%!
17%!
14%!
11%!
10%!
10%!
6%!
5%!
5%!
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
SHAZAM
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
PINTEREST
We Are Social @wearesocialsg • 173
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
135% 67%84% 16%82.3M
We Are Social @wearesocialsg • 174
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
26% 16%16% 16%23%
We Are Social @wearesocialsg • 175
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
39% 39% 20% 16%
We Are Social @wearesocialsg • 176
JAPAN
We Are Social @wearesocialsg • 177
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
127.1
URBANISATION: 91%
109.6
PENETRATION: 86%
24.0
PENETRATION: 19%
155.6
vs. POPULATION: 122%
22.0
PENETRATION: 17%
DIGITAL IN JAPAN
We Are Social @wearesocialsg • 178
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL ACCOUNTS
• Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014
+9% +9% +12% +15%
SINCE JAN 2014
We Are Social @wearesocialsg • 179
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
3H 07M 0H 59M 0H 40M 2H 17M
We Are Social @wearesocialsg • 180
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
109.6M 86% 43.6M 34%
We Are Social @wearesocialsg • 181
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2015
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
65% 30% 5% 0.2%
-12% +36% +22% -18%
We Are Social @wearesocialsg • 182
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
24.0M 19% 22.0M 17%
We Are Social @wearesocialsg • 183
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
16%!
13%!
4%!
3%!
2%!
2%!
1%!
1%!
1%!
<1%!
TWITTER
FACEBOOK
MIXI
LINE
GOOGLE+
SKYPE
MOBAGE
GREE
INSTAGRAM
PINTEREST
We Are Social @wearesocialsg • 184
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
122% 96%1% 99%155.6M
We Are Social @wearesocialsg • 185
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE OF THE
POPULATION USING MOBILE
LOCATION-BASED SEARCH
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
5% 8%7% 10%7%
We Are Social @wearesocialsg • 186
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
• Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
43% 40% 11% 6%
Digital, Social & Mobile in 2015
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Digital, Social & Mobile in 2015
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  • 1. We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
  • 2. We Are Social @wearesocialsg • 2
  • 3. We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
  • 4. We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • 5. We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
  • 6. We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
  • 7. We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
  • 8. We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22% 33% 27% 22% SOUTH ASIA 23% 8% 11% 18% MIDDLE EAST 3% 2% 3% 4% AFRICA 16% 5% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 7% 10% EAST EUROPE 6% 9% 8% 8% • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
  • 9. We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065 PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  • 10. We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103 PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
  • 11. We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482 PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN THE AMERICAS
  • 12. We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387 PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN EUROPE
  • 13. We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION: 17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
  • 14. We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
  • 15. We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%! REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
  • 16. We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EAST ASIA WEST EUROPE SOUTH ASIA NORTH AMERICA AFRICA EAST EUROPE SOUTH AMERICA SOUTHEAST ASIA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
  • 17. We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 93%! 92%! 90%! 89%! 89%! 89%! 87%! 86%! 84%! 81%! 79%! 77%! 75%! 67%! 66%! 60%! 60%! 58%! 54%! 53%! 49%! 49%! 47%! 46%! 44%! 44%! 42%! 38%! 37%! 28%! 19%! CANADA UAE SOUTHKOREA AUSTRALIA UK GERMANY USA JAPAN FRANCE SINGAPORE HONGKONG SPAIN ARGENTINA POLAND MALAYSIA ITALY RUSSIA SAUDIARABIA BRAZIL EGYPT TURKEY MEXICO CHINA SOUTHAFRICA PHILIPPINES VIETNAM GLOBALAVERAGE NIGERIA THAILAND INDONESIA INDIA
  • 18. We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. 6.3! 5.5! 5.4! 5.2! 5.1! 5.1! 5.1! 5.1! 5.1! 5.0! 4.9! 4.9! 4.9! 4.8! 4.7! 4.6! 4.6! 4.5! 4.4! 4.2! 4.1! 4.0! 4.0! 3.9! 3.9! 3.7! 3.4! 3.4! 3.4! 3.1! 3.3! 4.1! 3.8! 2.7! 3.1! 3.8! 3.2! 3.4! 3.7! 4.0! 2.5! 4.2! 1.8! 1.7! 2.3! 2.9! 1.9! 2.2! 2.7! 4.2! 1.5! 1.9! 1.9! 1.3! 2.6! 1.9! 2.3! 1.7! 1.8! 1.0! PHILIPPINES THAILAND BRAZIL VIETNAM SOUTHAFRICA UAE INDONESIA INDIA MALAYSIA MEXICO USA ARGENTINA POLAND RUSSIA SINGAPORE TURKEY CANADA ITALY AVERAGE SAUDIARABIA AUSTRALIA UK SPAIN FRANCE CHINA GERMANY HONGKONG NETHERLANDS SOUTHKOREA JAPAN ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
  • 19. We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
  • 20. We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source: StatCounter, Q1 2015 76%! 72%! 61%! 50%! 50%! 48%! 46%! 36%! 35%! 34%! 33%! 32%! 30%! 29%! 29%! 28%! 27%! 26%! 26%! 25%! 24%! 23%! 21%! 21%! 20%! 20%! 18%! 17%! 17%! 15%! 12%! NIGERIA INDIA SOUTHAFRICA INDONESIA UAE SAUDIARABIA POLAND THAILAND MALAYSIA SINGAPORE GLOBALAVERAGE MEXICO JAPAN SOUTHKOREA SPAIN TURKEY UK HONGKONG AUSTRALIA USA ARGENTINA EGYPT CHINA PHILIPPINES BRAZIL VIETNAM GERMANY ITALY CANADA FRANCE RUSSIA
  • 21. We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the Internet Report, Q3 2014 25.3! 16.3! 15.0! 12.2! 11.5! 10.7! 10.3! 9.1! 8.7! 8.6! 7.8! 6.9! 6.9! 6.6! 5.5! 5.5! 4.7! 4.5! 4.2! 4.1! 3.8! 3.7! 3.6! 3.6! 2.9! 2.5! 2.5! 2.0! SOUTHKOREA HONGKONG JAPAN SINGAPORE USA UK CANADA RUSSIA GERMANY POLAND SPAIN AUSTRALIA FRANCE THAILAND ITALY TURKEY UAE GLOBALAVERAGE ARGENTINA MALAYSIA CHINA INDONESIA EGYPT SOUTHAFRICA BRAZIL PHILIPPINES VIETNAM INDIA
  • 22. We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. 64%! 63%! 62%! 56%! 51%! 49%! 49%! 46%! 45%! 44%! 44%! 40%! 39%! 39%! 37%! 37%! 37%! 36%! 33%! 30%! 25%! 24%! 24%! 23%! 21%! 18%! 16%! 14%! UK GERMANY SOUTHKOREA USA AUSTRALIA CANADA FRANCE SINGAPORE UAE SPAIN POLAND JAPAN HONGKONG ITALY CHINA MALAYSIA ARGENTINA BRAZIL TURKEY RUSSIA SAUDIARABIA VIETNAM MEXICO SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA
  • 23. We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
  • 24. We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.08B 29% 1.69B 23%
  • 25. We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • 26. We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3! EAST ASIA NORTH AMERICA SOUTHEAST ASIA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
  • 27. We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66%! 64%! 60%! 59%! 58%! 57%! 56%! 56%! 55%! 52%! 49%! 47%! 47%! 46%! 46%! 46%! 46%! 45%! 40%! 35%! 34%! 31%! 30%! 29%! 29%! 28%! 25%! 22%! 19%! 9%! 7%! SINGAPORE HONGKONG ARGENTINA UK USA AUSTRALIA UAE CANADA MALAYSIA TURKEY THAILAND SPAIN BRAZIL MEXICO ITALY CHINA RUSSIA FRANCE PHILIPPINES GERMANY POLAND VIETNAM SOUTHKOREA SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT SOUTHAFRICA JAPAN INDIA NIGERIA • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • 28. We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
  • 29. We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4.3! 4.3! 3.9! 3.8! 3.8! 3.6! 3.5! 3.2! 3.1! 3.0! 2.9! 2.9! 2.7! 2.6! 2.5! 2.5! 2.5! 2.4! 2.2! 2.1! 2.1! 2.1! 2.1! 2.0! 1.9! 1.9! 1.8! 1.7! 1.3! 0.7! ARGENTINA PHILIPPINES MEXICO BRAZIL THAILAND UAE MALAYSIA SOUTHAFRICA VIETNAM SAUDIARABIA TURKEY INDONESIA USA RUSSIA INDIA ITALY SINGAPORE AVERAGE UK POLAND CANADA AUSTRALIA GERMANY FRANCE SPAIN NETHERLANDS HONGKONG CHINA SOUTHKOREA JAPAN NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
  • 30. We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN 2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • 31. We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1! EAST ASIA NORTH AMERICA SOUTHEAST ASIA WEST EUROPE SOUTH AMERICA SOUTH ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
  • 32. We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 59%! 58%! 51%! 50%! 50%! 49%! 48%! 46%! 45%! 43%! 42%! 40%! 38%! 38%! 37%! 36%! 36%! 32%! 30%! 27%! 26%! 26%! 25%! 24%! 24%! 23%! 20%! 19%! 17%! 8%! 7%! SINGAPORE HONGKONG AUSTRALIA USA UK MALAYSIA UAE ARGENTINA CANADA THAILAND TURKEY MEXICO BRAZIL SPAIN CHINA FRANCE ITALY PHILIPPINES GERMANY SOUTHKOREA VIETNAM RUSSIA SAUDIARABIA INDONESIA POLAND GLOBALAVERAGE SOUTHAFRICA EGYPT JAPAN INDIA NIGERIA ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • 33. We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
  • 34. We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
  • 35. We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%! 91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • 36. We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76! 42! EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANIA 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
  • 37. We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source: GSMA Intelligence, Q4 2014 176%! 173%! 173%! 168%! 152%! 150%! 147%! 146%! 144%! 141%! 138%! 137%! 135%! 135%! 127%! 122%! 121%! 117%! 114%! 113%! 111%! 108%! 103%! 98%! 97%! 95%! 91%! 84%! 81%! 75%! 75%! HONGKONG UAE SAUDIARABIA RUSSIA SINGAPORE THAILAND POLAND SOUTHAFRICA ARGENTINA VIETNAM GERMANY MALAYSIA ITALY BRAZIL AUSTRALIA JAPAN INDONESIA UK PHILIPPINES EGYPT SOUTHKOREA SPAIN USA GLOBALAVERAGE FRANCE CHINA TURKEY MEXICO CANADA NIGERIA INDIA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  • 38. We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39%77% 23%7.1B
  • 39. We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99%! 97%! 96%! 96%! 95%! 89%! 86%! 86%! 85%! 84%! 83%! 82%! 80%! 79%! 78%! 77%! 77%! 71%! 58%! 49%! 47%! 42%! 42%! 41%! 35%! 31%! 24%! 21%! 15%! 6%! 1%! 1%! 3%! 4%! 4%! 5%! 11%! 14%! 14%! 15%! 16%! 17%! 18%! 20%! 21%! 22%! 23%! 23%! 29%! 42%! 51%! 53%! 58%! 58%! 59%! 65%! 69%! 76%! 79%! 85%! 94%! 99%! INDONESIA NIGERIA EGYPT PHILIPPINES INDIA VIETNAM THAILAND UAE MEXICO ITALY SOUTHAFRICA RUSSIA SAUDIARABIA CHINA BRAZIL MALAYSIA GLOBALAVERAGE ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA SPAIN USA FRANCE CANADA SOUTHKOREA JAPAN PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
  • 40. We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) # # # 2.7B 58%38% 4.1B7.1B
  • 41. We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%! 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source: StatCounter, Q1 2015
  • 42. We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 38.9% 30.9% 30.2%
  • 43. We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 • Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18.2! 9.1! 8.1! 7.9! 7.1! 7.0! 6.7! 6.2! 6.0! 5.8! 5.4! 5.2! 5.0! 4.8! 4.2! 3.9! 2.8! 2.8! 2.5! 2.5! 1.7! 1.5! 1.3! 1.1! SOUTHKOREA SINGAPORE UK CANADA FRANCE RUSSIA JAPAN CHINA HONGKONG USA GERMANY SPAIN POLAND ITALY TURKEY AUSTRALIA EGYPT THAILAND MALAYSIA SOUTHAFRICA INDIA BRAZIL ARGENTINA VIETNAM
  • 44. We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400! 1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600! 2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson Mobility Report, Nov 2014
  • 45. We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37%! 27%! 27%! 23%! 23%! 20%! 19%! 19%! 18%! 18%! 17%! 17%! 16%! 15%! 15%! 15%! 15%! 14%! 14%! 13%! 12%! 11%! 11%! 11%! 9%! 9%! 8%! 6%! SOUTHKOREA CHINA UAE SINGAPORE HONGKONG GERMANY TURKEY MALAYSIA UK USA SPAIN ARGENTINA ITALY VIETNAM SAUDIARABIA AUSTRALIA BRAZIL MEXICO POLAND CANADA FRANCE SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA RUSSIA JAPAN
  • 46. We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • 47. We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 123%! 118%! 114%! 114%! 112%! 111%! 110%! 106%! 91%! 87%! 87%! 86%! 84%! 78%! 76%! 70%! 67%! 60%! 59%! 55%! 55%! 53%! 48%! 44%! 41%! 38%! 37%! 36%! 35%! 13%! 8%! HONGKONG JAPAN SAUDIARABIA AUSTRALIA THAILAND UAE SOUTHKOREA SINGAPORE ITALY USA GERMANY UK POLAND MALAYSIA BRAZIL SPAIN FRANCE TURKEY CANADA RUSSIA ARGENTINA SOUTHAFRICA PHILIPPINES CHINA INDONESIA GLOBALAVERAGE VIETNAM EGYPT MEXICO NIGERIA INDIA ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  • 48. We Are Social @wearesocialsg • 48 COUNTRY SNAPSHOTS
  • 49. We Are Social @wearesocialsg • 49 ARGENTINA
  • 50. We Are Social @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 43.1 URBANISATION: 93% 32.3 PENETRATION: 75% 26.0 PENETRATION: 60% 62.0 vs. POPULATION: 144% 20.0 PENETRATION: 46% DIGITAL IN ARGENTINA
  • 51. We Are Social @wearesocialsg • 51 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +37% +8% +6% +9% * SINCE JUN 2014
  • 52. We Are Social @wearesocialsg • 52 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 53M 4H 11M 4H 20M 2H 47M
  • 53. We Are Social @wearesocialsg • 53 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 32.3M 75% 25.4M 59%
  • 54. We Are Social @wearesocialsg • 54 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 24% 3% ~0% -13% +79% +27% 0%
  • 55. We Are Social @wearesocialsg • 55 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 26.0M 60% 20M 46%
  • 56. We Are Social @wearesocialsg • 56 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 44%! 35%! 32%! 21%! 16%! 15%! 9%! 9%! 7%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER LINKEDIN INSTAGRAM PINTEREST BADOO
  • 57. We Are Social @wearesocialsg • 57 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 144% 38%71% 29%62.0M
  • 58. We Are Social @wearesocialsg • 58 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 19%25% 23%40%
  • 59. We Are Social @wearesocialsg • 59 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 37% 24% 17%
  • 60. We Are Social @wearesocialsg • 60 AUSTRALIA
  • 61. We Are Social @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.7 URBANISATION: 89% 21.2 PENETRATION: 89% 13.6 PENETRATION: 57% 30.0 vs. POPULATION: 127% 12.0 PENETRATION: 51% DIGITAL IN AUSTRALIA
  • 62. We Are Social @wearesocialsg • 62 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +6% +23% +11% SINCE JAN 2014
  • 63. We Are Social @wearesocialsg • 63 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  • 64. We Are Social @wearesocialsg • 64 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  • 65. We Are Social @wearesocialsg • 65 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 26% 13% 0.1% -14% +51% +11% +43%
  • 66. We Are Social @wearesocialsg • 66 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 57% 12.0M 51%
  • 67. We Are Social @wearesocialsg • 67 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 13%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  • 68. We Are Social @wearesocialsg • 68 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 127% 90%35% 65%30.0M
  • 69. We Are Social @wearesocialsg • 69 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28%16% 16%27%
  • 70. We Are Social @wearesocialsg • 70 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 51% 51% 20% 15%
  • 71. We Are Social @wearesocialsg • 71 BRAZIL
  • 72. We Are Social @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 204M URBANISATION: 91% 110M PENETRATION: 54% 96M PENETRATION: 47% 276M vs. POPULATION: 135% 78M PENETRATION: 38% DIGITAL IN BRAZIL
  • 73. We Are Social @wearesocialsg • 73 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +12% +3% +15% * SINCE JUN 2014
  • 74. We Are Social @wearesocialsg • 74 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 26M 3H 47M 3H 47M 2H 49M
  • 75. We Are Social @wearesocialsg • 75 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 110M 54% 79M 39%
  • 76. We Are Social @wearesocialsg • 76 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 20% 3% 0.1% -12% +109% +1% +20%
  • 77. We Are Social @wearesocialsg • 77 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 96M 47% 78M 38%
  • 78. We Are Social @wearesocialsg • 78 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 22%! 14%! 13%! 11%! 10%! 9%! 6%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER INSTAGRAM LINKEDIN PINTEREST BADOO
  • 79. We Are Social @wearesocialsg • 79 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 56%78% 22%276M
  • 80. We Are Social @wearesocialsg • 80 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 18%17% 18%23%
  • 81. We Are Social @wearesocialsg • 81 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 36% 22% 15%
  • 82. We Are Social @wearesocialsg • 82 CANADA
  • 83. We Are Social @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 35.7M URBANISATION: 81% 33.0M PENETRATION: 93% 20.0M PENETRATION: 56% 29.0M vs. POPULATION: 81% 16.2M PENETRATION: 45% DIGITAL IN CANADA
  • 84. We Are Social @wearesocialsg • 84 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +11% +5% +10% +5% * SINCE JUN 2014
  • 85. We Are Social @wearesocialsg • 85 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 1H 52M 2H 04M 2H 38M
  • 86. We Are Social @wearesocialsg • 86 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 33.0M 93% 19.4M 54%
  • 87. We Are Social @wearesocialsg • 87 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 17% 12% 0.3% -10% +41% +33% +18%
  • 88. We Are Social @wearesocialsg • 88 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 20.0M 56% 16.2M 45%
  • 89. We Are Social @wearesocialsg • 89 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47%! 23%! 19%! 16%! 15%! 13%! 12%! 12%! 8%! 7%! FACEBOOK TWITTER FACEBOOK MESSENGER PINTEREST GOOGLE+ SKYPE INSTAGRAM LINKEDIN TUMBLR SNAPCHAT
  • 90. We Are Social @wearesocialsg • 90 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 81% 73%15% 85%29.0M
  • 91. We Are Social @wearesocialsg • 91 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24%21% 17%24%
  • 92. We Are Social @wearesocialsg • 92 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 54% 49% 20% 13%
  • 93. We Are Social @wearesocialsg • 93 CHINA
  • 94. We Are Social @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,367 URBANISATION: 54% 642 PENETRATION: 47% 629 PENETRATION: 46% 1,300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA
  • 95. We Are Social @wearesocialsg • 95 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +1% +8% +26% SINCE JAN 2014
  • 96. We Are Social @wearesocialsg • 96 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  • 97. We Are Social @wearesocialsg • 97 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 642M 47% 565M 41%
  • 98. We Are Social @wearesocialsg • 98 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 21% 3% 0% -13% +121% +12% -
  • 99. We Are Social @wearesocialsg • 99 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 629M 46% 506M 37%
  • 100. We Are Social @wearesocialsg • 100 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 30%! 25%! 25%! 21%! 19%! 15%! 12%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  • 101. We Are Social @wearesocialsg • 101 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46%79% 21%1.3B
  • 102. We Are Social @wearesocialsg • 102 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 26%25% 19%21%
  • 103. We Are Social @wearesocialsg • 103 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 37% 25% 27%
  • 104. We Are Social @wearesocialsg • 104 EGYPT
  • 105. We Are Social @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 87.8 URBANISATION: 44% 46.2 PENETRATION: 53% 22.0 PENETRATION: 25% 98.8 vs. POPULATION: 113% 16.6 PENETRATION: 19% DIGITAL IN EGYPT
  • 106. We Are Social @wearesocialsg • 106 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +25% +33% +2% +32% * SINCE JUL 2014
  • 107. We Are Social @wearesocialsg • 107 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 23% 3% 0% -13% +78% +25% -
  • 108. We Are Social @wearesocialsg • 108 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 25% 16.6M 19%
  • 109. We Are Social @wearesocialsg • 109 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 32%96% 4%98.8M
  • 110. We Are Social @wearesocialsg • 110 FRANCE
  • 111. We Are Social @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.1 URBANISATION: 86% 55.4 PENETRATION: 84% 30.0 PENETRATION: 45% 64.2 vs. POPULATION: 97% 24.0 PENETRATION: 36% DIGITAL IN FRANCE
  • 112. We Are Social @wearesocialsg • 112 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +2% +7% -11% +20% * SINCE FEB 2014
  • 113. We Are Social @wearesocialsg • 113 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 53M 1H 17M 2H 00M 3H 10M
  • 114. We Are Social @wearesocialsg • 114 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 55.4M 84% 29.4M 45%
  • 115. We Are Social @wearesocialsg • 115 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 15% 8% 0.3% -8% +66% +17% +45%
  • 116. We Are Social @wearesocialsg • 116 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 30.0M 45% 24.0M 36%
  • 117. We Are Social @wearesocialsg • 117 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32%! 10%! 9%! 7%! 5%! 4%! 4%! 4%! 3%! 3%! FACEBOOK GOOGLE+ TWITTER FACEBOOK MESSENGER LINKEDIN COPAINS D'AVANT INSTAGRAM SKYPE BADOO VIADEO
  • 118. We Are Social @wearesocialsg • 118 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 97% 69%21% 79%64.2M
  • 119. We Are Social @wearesocialsg • 119 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 18%15% 15%20%
  • 120. We Are Social @wearesocialsg • 120 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 44% 49% 14% 12%
  • 121. We Are Social @wearesocialsg • 121 GERMANY
  • 122. We Are Social @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 80.8 URBANISATION: 74% 71.7 PENETRATION: 89% 28.0 PENETRATION: 35% 111.6 vs. POPULATION: 138% 24.0 PENETRATION: 30% DIGITAL IN GERMANY
  • 123. We Are Social @wearesocialsg • 123 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% 0% +4% +9% * SINCE FEB 2014
  • 124. We Are Social @wearesocialsg • 124 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 41M 1H 52M 2H 03M 2H 56M
  • 125. We Are Social @wearesocialsg • 125 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 71.7M 89% 39.2M 48%
  • 126. We Are Social @wearesocialsg • 126 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 18% 7% 0.4% -10% +60% +30% +36%
  • 127. We Are Social @wearesocialsg • 127 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 35% 24.0M 30%
  • 128. We Are Social @wearesocialsg • 128 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 15%! 9%! 7%! 7%! 4%! 4%! 4%! 4%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE TWITTER GOOGLE+ SHAZAM INSTAGRAM LINKEDIN TUMBLR
  • 129. We Are Social @wearesocialsg • 129 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 138% 63%47% 53%111.6M
  • 130. We Are Social @wearesocialsg • 130 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 21% 20%18% 9%22%
  • 131. We Are Social @wearesocialsg • 131 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 63% 18% 20%
  • 132. We Are Social @wearesocialsg • 132 HONG KONG
  • 133. We Are Social @wearesocialsg • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.23 URBANISATION: 100% 5.75 PENETRATION: 79% 4.60 PENETRATION: 64% 12.70 vs. POPULATION: 176% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  • 134. We Are Social @wearesocialsg • 134 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +5% -23% +11% SINCE JAN 2014
  • 135. We Are Social @wearesocialsg • 135 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  • 136. We Are Social @wearesocialsg • 136 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  • 137. We Are Social @wearesocialsg • 137 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 26% 7% 0% -10% +45% -13% -
  • 138. We Are Social @wearesocialsg • 138 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 4.60M 64% 4.20M 58%
  • 139. We Are Social @wearesocialsg • 139 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  • 140. We Are Social @wearesocialsg • 140 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 176% 70%42% 58%12.7M
  • 141. We Are Social @wearesocialsg • 141 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29%32% 26%35%
  • 142. We Are Social @wearesocialsg • 142 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 26% 23%
  • 143. We Are Social @wearesocialsg • 143 INDIA
  • 144. We Are Social @wearesocialsg • 144 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,265 URBANISATION: 31% 243 PENETRATION: 19% 118 PENETRATION: 9% 946 vs. POPULATION: 75% 100 PENETRATION: 8% DIGITAL IN INDIA
  • 145. We Are Social @wearesocialsg • 145 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +31% +6% +39% SINCE JAN 2014
  • 146. We Are Social @wearesocialsg • 146 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  • 147. We Are Social @wearesocialsg • 147 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 243M 19% 200M 16%
  • 148. We Are Social @wearesocialsg • 148 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 27% 72% 1% 0% -19% +9% +19% -
  • 149. We Are Social @wearesocialsg • 149 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 118M 9% 100M 8%
  • 150. We Are Social @wearesocialsg • 150 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  • 151. We Are Social @wearesocialsg • 151 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11%95% 5%946M
  • 152. We Are Social @wearesocialsg • 152 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9%8% 8%10%
  • 153. We Are Social @wearesocialsg • 153 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  • 154. We Are Social @wearesocialsg • 154 INDONESIA
  • 155. We Are Social @wearesocialsg • 155 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 72.0 PENETRATION: 28% 308.2 vs. POPULATION: 121% 62.0 PENETRATION: 24% DIGITAL IN INDONESIA
  • 156. We Are Social @wearesocialsg • 156 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +16% +9% +19% SINCE JAN 2014
  • 157. We Are Social @wearesocialsg • 157 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  • 158. We Are Social @wearesocialsg • 158 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  • 159. We Are Social @wearesocialsg • 159 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 50% 4% 0% -25% +39% +14% -
  • 160. We Are Social @wearesocialsg • 160 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 72.0M 28% 62.0M 24%
  • 161. We Are Social @wearesocialsg • 161 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  • 162. We Are Social @wearesocialsg • 162 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34%99% 1%308.2M
  • 163. We Are Social @wearesocialsg • 163 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11%10% 9%14%
  • 164. We Are Social @wearesocialsg • 164 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 18% 16% 11% 9%
  • 165. We Are Social @wearesocialsg • 165 ITALY
  • 166. We Are Social @wearesocialsg • 166 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NO