Joe, an average consumer, spends $25,000 annually on goods and consumes $100,000 worth of natural resources, but he only pays the direct retail costs and is unaware of the various hidden environmental, health, and security costs associated with production and transportation. These hidden costs—which include pollution cleanup, resource depletion, subsidies, and climate change impacts—add up to over $1 trillion annually for U.S. consumers. The document urges people to reduce their consumption, support sustainable businesses, and make more informed choices to limit these hidden costs that will otherwise be passed on to future generations.