The document emphasizes the importance of learning from the majority of web users, noting that around 80% of them are not using certain technologies like WordPress. It encourages the Drupal community to engage more with users and developers through demos, trials, and discussions, suggesting a shift in perspective and practices. Overall, it is a call to broaden horizons and incorporate diverse insights for better outcomes.

1. Learning From the
Other 78%
John Eckman | @jeckman | #wcsf

2. John Eckman | @jeckman | #wcsf
http://massconvention.com/assets/image/body_galleries/BCEC/
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg

3. John Eckman | @jeckman | #wcsf
http://massconvention.com/assets/image/body_galleries/BCEC/
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg

4. John Eckman | @jeckman | #wcsf
http://massconvention.com/assets/image/body_galleries/BCEC/
BCEC_with_media_tower_with_BCEC_logo_sunny.jpg

5. John Eckman | @jeckman | #wcsf
23% of the web!?
http://w3techs.com/technologies/details/cm-wordpress/all/all

6. John Eckman | @jeckman | #wcsf
23% of the web!?
http://w3techs.com/technologies/details/cm-wordpress/all/all
“This information may be
incomplete and inaccurate
due to the vastness and
complexity of the matter in
hand"

7. John Eckman | @jeckman | #wcsf
~80% are NOT using
That’s like 4 out of 5 dentists NOT
recommending sugarless gum.

8. John Eckman | @jeckman | #wcsf
~80% are NOT using
That’s like 4 out of 5 dentists NOT
recommending sugarless gum.

9. John Eckman | @jeckman | #wcsf
What are they doing?

10. John Eckman | @jeckman | #wcsf
What are they doing?

11. John Eckman | @jeckman | #wcsf
What are they doing?

12. John Eckman | @jeckman | #wcsf
What are they doing?

13. John Eckman | @jeckman | #wcsf
What are they doing?

14. John Eckman | @jeckman | #wcsf
Even Drupal. ;)
https://prague2013.drupal.org/session/not-invented-here-proudly-
found-elsewhere-drupal-8-story

15. John Eckman | @jeckman | #wcsf
Getting off the Island
“So, I put this
challenge to the Drupal
community: Make your
New Year's Resolution
to get off the island in
2013”
http://www.garfieldtech.com/blog/
off-the-island-2013

16. John Eckman | @jeckman | #wcsf
Listen & Learn

17. John Eckman | @jeckman | #wcsf
Listen & Learn
• Demo, Trial, Experiment

18. John Eckman | @jeckman | #wcsf
Listen & Learn
• Demo, Trial, Experiment
• Talk to users - naive, sophisticated, in between

19. John Eckman | @jeckman | #wcsf
Listen & Learn
• Demo, Trial, Experiment
• Talk to users - naive, sophisticated, in between
• Talk to developers

20. John Eckman | @jeckman | #wcsf
Listen & Learn
• Demo, Trial, Experiment
• Talk to users - naive, sophisticated, in between
• Talk to developers
• And, of course, listen . . .

21. John Eckman | @jeckman | #wcsf
Perspective Matters
http://www.huffingtonpost.com/2013/04/03/tilted-house-san-francisco_n_3007042.html

22. John Eckman | @jeckman | #wcsf
Thank You
http://blog.schipul.com/drupal-and-wordpress-at-schipulcon-one-stage-one-open-source-love/