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Web 2.0
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Web 2.0

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Component of Unworkshop at Online Educa Berlin, 2008

Component of Unworkshop at Online Educa Berlin, 2008

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  • 1. Them.
  • 2. Business context Network effects Worldview Core/context Dense interconnections Emergence Object orientation Accelerating cycle time Illusion of control Bottom-up Interdependence Holistic Customer voice Volatility Perpetual beta Unpredictable Long tail Everything flows Incessant change Ambient findability All is connected Services/intangibles Signal:noise Process Learning Internet values Knowledge Informal Connections Collective intelligence Adaptation Openness Socially-constructed Becoming Transparency Context-bound Know-who Authenticity Breakdown of disciplines Drip feed Interactivity Group phenomenon Need-driven Loosely coupled Social intelligence Performance support Interoperability Cognitive breakthroughs
  • 3. Enterprise 2.0
  • 4. Enterprise 2.0 Strength of Potential benefit Web 2.0 example What is emergent? relationship Strong Collaboration, Wiki Document productivity, agility Weak Innovation, non- Social networking Information redundant, information software Potential Efficient search, Blogosphere Team forming links, network bridging None Collective intelligence Prediction market Answer Andrew McAfee, Harvard Business School
  • 5. My life as a node Cowboys Join unfamiliar idea nodes The weaker (more distant) the tie, the bigger the impact of Art bringing nodes together. Science Organic food The more idea nodes in your hip pocket, the more likely you will Coca create (bump into) Cola innovation. idea space