The Togetherlearn Story


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The thinking behind development of a platform for informal learning and work

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The Togetherlearn Story

  1. 1. How We Developed a Social Net work Learning Platform Jay Cross Jane Hart Harold Jarche Clark Quinn
  2. 2. INATT
  3. 3. How We Developed a Social Net work Learning Platform Challenges Context Nature of learning Architecture Prototypes
  4. 4. 1970
  5. 5. 2008
  6. 6. Density of connections Cycle time Unpredictability Collaboration Pace Leveling Interdependence Intangibles Volatility Work as improv Services Collective intelligence Flow
  7. 7. Phase Change Industrial culture to network culture End of Age of Stuff Beginning the Age of Connections Cogito ergo sum Perception is reality Material world Therefore, many realities out there WYSIWYG, one reality Everything is connected “It is I.” “We are all in this together.” More than demise of industrial era Everything is relative Newton just a summary Everything flows Focus on the visible It’s all connected World is mechanical, predictable World is complex, outcomes uncertain Pre-atomic, pre-quantum All is a work-in-progress Belief in fundamentals, absolutes Time as a artificial overlay, i.e. a tennis racket Some stuff is “finished” Ditto ownership (since things are a figment) “We are nodes” “We are connectors” Learning to do stuff Learning to be (take new vantage point) Programs Platforms Informal Learning 2.0 book project
  8. 8. n = 235
  9. 9. n = 235
  10. 10. What do CEOs want? the Enterprise of the Future The Enterprise of the Future radically challenges its business model, The Enterprise of the Future is capable of changing quickly and disrupting the basis of competition. It shifts the value proposition, successfully. Instead of merely responding to trends, it shapes and overturns traditional delivery approaches and, as soon as opportunities leads them. Market and industry shifts are a chance to move ahead arise, reinvents itself and its entire industry. of the competition. The Enterprise of the Future surpasses the expectations of increasingly demanding customers. Deep collaborative relationships allow it to surprise customers with innovations that make both its customers and its own business more successful. IBM Global CEO Study 2008
  11. 11. Them.
  12. 12. context
  13. 13. Business context Network effects Worldview Core/context Dense interconnections Emergence Object orientation Accelerating cycle time Illusion of control Bottom-up Interdependence Holistic Customer voice Volatility Perpetual beta Unpredictable Long tail Everything flows Incessant change Ambient findability All is connected Services/intangibles Signal:noise Process Learning Internet values Knowledge Informal Connections Collective intelligence Adaptation Openness Socially-constructed Becoming Transparency Context-bound Know-who Authenticity Breakdown of disciplines Drip feed Interactivity Group phenomenon Need-driven Loosely coupled Social intelligence Performance support Interoperability Cognitive breakthroughs
  14. 14. 23
  15. 15. Enterprise 2.0
  16. 16. Enterprise 2.0 Strength of Potential benefit Web 2.0 example What is emergent? relationship Strong Collaboration, Wiki Document productivity, agility Weak Innovation, non- Social networking Information redundant, information software Potential Efficient search, Blogosphere Team forming links, network bridging None Collective intelligence Prediction market Answer Andrew McAfee, Harvard Business School
  17. 17. My life as a node Cowboys Join unfamiliar idea nodes The weaker (more distant) the tie, the bigger the impact of Art bringing nodes together. Science Organic food The more idea nodes in your hip pocket, the more likely you will Coca create (bump into) Cola innovation. idea space
  18. 18. Nature of learning
  19. 19. For example: • learning to talk Learning is knowing how • learning to crawl to perform. • learning your ABCs • learning to fear the number 13 • learning to meditate Learning is adaptation. • learning to speak French • learning the way to the store Flexibility, self-efficacy, fit. • learning who to trust • learning with my pal Sally • learning how to sell Learning is preparation • learning Ruby on Rails • learning where the answers are for innovation. Future fit. • learning to negotiate • learning to play piano • learning to rollerblade • learning to taste wine critically • learning to cook bread • learning to lead effectively
  20. 20. Ways people learn individually emotionally discovery, sensing persuasive reference group trial & error, experimentation positive feedback curiosity to complete patterns adopt beliefs of trusted person self-service by reading, searching, asking brainwashing inquiry feedback multipliers answers understanding with others better job mimic, copy, model status in group conversation, co-creation pride in accomplishment new perspective self satisfaction advice feedback engagement health teaching others acculturation participation skillsActing Reflecting learning skills exposure, t.v., lecture access novelty obvious relevance
  21. 21. Knowing (distributed) knowledge
  22. 22. Social Learning Ecology peer support substitute for user meetings 24/7 help learn from/with others Sponsor coach Group positive reinforcement Self partnership, not co-dependence healthy self image Family & understanding & education maintain connections maintain hope ever alert to temptations friends help one another behavior congruent with values
  23. 23. Learning as needed teammates, colleagues, Management sets experts strategy & values water cooler mentor tries & fails Wiki observes calls help desk hot-shot performance support formal learning
  24. 24. Architecture August 2008
  25. 25. Work Learning Work Learning
  26. 26. Platform 1. Common rules for 2. It’s everywhere, connection. pervasive standards, protocols lingua franca, mash-ups, plus-and-play 3. Contains loosely- A learnscape is the platform where knowledge workers coupled, reconfigurable collaborate, solve problems, converse, share ideas, brainstorm, networks learn, relate to others, talk, explain, communicate, conceptualize, tell stories, help one another, teach, serve customers, keep up to date, meet, forge partnerships, build communities, and distribute information. Learnscapes are where and how modern work is performed.
  27. 27. eLearning Strategy Clark Quinn
  28. 28. Performance Ecosystem Clark Quinn
  29. 29. Harold Jarche
  30. 30. Jane Hart
  31. 31. Prototypes
  32. 32. Hosted collaboration platform Pre-configured. Ready-to-go. Turn it on with no intervention from IT. Latest Web 2.0 tools. Fully Open Source. Includes policies and guidelines for use 100% confidential Easy entry into interactive web Test-drive community apps
  33. 33. Learnscape planning
  34. 34. Personas
  35. 35. How do we sell Steve Martin is Functions against Oracle? hosting this year’s Potential users annual sales Social networking Project group meeting! Expertise location Customer community Project coordination Sales team Anybody know someone at PGE? FAQ What are you New product launch working on right Conversation space now? Community of practice Chat rooms Any group from 3 to Who can help me Share photos, video, files 150 members with a glitch in at Swap NY Swap best practices, Excel file? apartment for flat in London this July. Share competitive information Think of Team Cell as your Search member profiles private cloud, a secure spot that Subscriptions to breaking news provides your team the benefits Add social dimension to work groups Beer bash in the of social software, Facebook, courtyard this Friday Keep everyone on the same page at 5:30 pm. Twitter, blogs, wikis,YouTube, Event listings Flickr, bulletin boards, Real-time activity stream subscriptions, news feeds, chat Arnie’s killer sales pitch is rooms, private email, search, available on the Team Join a live chat about the Cell site now. groups, and tags. competition’s new offering this Tuesday afternoon. Benefits Starter-kit for web-enabled teams Pre-loaded with prudent policies for use No programming required Foundation social networking application
  36. 36.