breathe. This version of the talk was saved in iWorks Keynote. Presented to Cisco on August 24, 2010. WebEx recording is at http://bit.ly/cPjF1g
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Where Jay is coming from.
Most important meme of the day is Change
phase change, not downturn
Plants where people work used to look like this
Now we work amid networks. As in nature, everything is connected to everything else.
The predictable &#x201C;clockwork universe&#x201D; is no more. We inhabit a complex world of perpetual surprise.
Loners are powerless. We learn with one another. Teams work; no hermits allowed.
Once had plenty of time, new computer model every six or seven years Web 2 & learning: ever faster 20,000 years
Change in the nature of work results
I used to advise people to take the leap into the new way of work right away. Now I suggest they sell their stakeholders on the idea first.
A a verbatim transcript of "Filthy Words" (the George Carlin monologue at issue in the Supreme Court case of FCC v. Pacifica Foundation) prepared by the Federal Communications Commission: http://bit.ly/bwDpub
Because eLearning&#x2019;s reputation was tarnished by idiots who thought computers alone could teach...
Because executives misinterpret &#x201C;informal&#x201D; to mean haphazard, loosey-goosey, inefficient...
Because when an executive hears the word learning, the first thing that comes to mind is school, and we know that didn&#x2019;t work very well.
...and use examples instead of labels.
All learning is both formal and informal.
Doing = more important than learning. Pull>push
Most purloined graphic in learning. (It started here.) 80% of the way we learn our work is informal; corporations invest primarily in formal.
...practitioners bring in the money but the training function largely ignores them.
Everyone in your business ecosystem needs opportunities to learn
What to encourage
Workscape = work environment where learning takes place.
No more classes, no more books. Rather, learning in the course of doing. Experientia docet.
What&#x2019;s learned vanishes rapidly.
Supplementing the formal components with informal reinforcement gets you a lot bigger bang for your buck.
What to do if you want people to comply, rather than just pass tests.
For more information
Who we are
“Six heads are better than one” Charles Jennings
6. Training Story published
7. eLearning in CLO
9. Web 3.0
Don’t call it eLearning
Buy at jaycross.com
Don’t call it informal learning
Buy at jaycross.com
Don’t call it learning
2002 2006 2010
Buy at jaycross.com
Call it working smarter
Twitter-like information sharing saves wind
turbine company $3 to $5 million annually
Free wiki becomes the go-to source of
corporate information for 20,000 workers,
eliminating $20+ million a year in duplicate
effort. 100,000,000 page-hits/year.
Self-service FAQ cuts length of customer calls
by 10%, improving service while shaving $3
million off payroll for temporary workers.
In-house subscriptions to research ﬁndings
saves 4,000 systems engineers two hours/
week, freeing up 8,000 billable hours,
expanding capacity by more than $25 million/
Call it collaboration
A major consumer goods company
has outsourced 50% of its R&D to
customers, saving on staff and
3,000 communities of practice
imbedded in a major manufacturing
company have generated more than
$75 million in savings.
2,000 employees have provided more
than 20,000 answers to customer
queries using Twitter.
7,000 workers at a major insurance
company are sharing information in
near-real time via Twitter.
Control Top-down Laissez-faire
Delivery Push Pull
Duration Hours, days, weeks Minutes
Where? Apart from work Imbedded in work
Author Instructional designer Individual
Months, weeks Minutes
When? In advance At time of need
To do what? Know Become
Business Ecosystem: 21st Century
Prospects Temps communities
Practitioners Employees Novices
Specialists Ad hoc teams
Media Outsource providers
Chief Learning Ofﬁcer Responsibilities
Our CLO is involved in Our CLO is involved in making
making decisions about decisions about learning for
customer learning. partners and supply chain.
2009 Internet Time - CLO Magazine Survey of CLOs n=195
Spectrum of activities
Instructor-led class Mentoring Hallway conversation
Workshop Lunch ‘n learn Proﬁles/locator
Video ILT Conferences Social networking
Schooling Simulations Trial & error
Curriculum Interactive webinars Search
Performance support Observation
YouTube Asking questions
Podcasts Job shadowing/rotation
Wikis, blogs, tweets
Learning as process
Beginning Middle End
Alumni = support network
Team meets in
advance, get to know
one another, and
discuss their goals for
Brief recall session