Java, Communities, and Social Networking

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The success of the Java platform owes much to millions of developers who formed communities. Learn the secrets to building a successful technical community from the managers at Sun Microsystems.

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Java, Communities, and Social Networking

  1. 1. Java, Communities, and Social Networking <ul><li>Lou Ordorica </li></ul><ul><ul><li>Community Manager </li></ul></ul><ul><ul><li>Sun Microsystems </li></ul></ul>
  2. 2. The Java Story <ul><li>A remarkable person ... </li></ul>
  3. 3. The Java Story <ul><li>... creates a remarkable platform ... </li></ul>
  4. 4. The Java Story <ul><li>... that ultimately touches millions of people every day. </li></ul>
  5. 5. How Did We Get Here? <ul><li>40 to 50 million new Java runtimes (JRE) monthly downloads </li></ul><ul><li>1+ billion JRE updates yearly </li></ul><ul><li>Billions of devices using JRE </li></ul><ul><li>5 million Java developers </li></ul><ul><li>Millions and millions of users </li></ul>
  6. 6. The Story Begins and Ends with Developers ...
  7. 7. ... and Communities
  8. 8. Agenda <ul><li>Experiences and lessons learned </li></ul><ul><li>Java Developer Communities </li></ul><ul><ul><li>Java.net </li></ul></ul><ul><ul><li>Glassfish </li></ul></ul><ul><ul><li>JavaONE </li></ul></ul><ul><li>Community Touch Points </li></ul><ul><ul><li>product reviews </li></ul></ul><ul><ul><li>code sharing </li></ul></ul><ul><ul><li>discussions </li></ul></ul><ul><ul><li>wikis </li></ul></ul><ul><li>Java and Social Networking </li></ul>
  9. 9. What do these words have in common? Prose Neon NetProse Lyric DNA Silk Ruby Pepper WebRunner Language Web Dancer Web Spinner Pop Quiz
  10. 10. Prose Neon NetProse Lyric DNA Silk Java Ruby Pepper WebRunner Language Web Dancer Web Spinner They all belong to the short list for naming JAVA! Answer
  11. 11. Communities
  12. 12. Java.net The Center of the Java Developer Universe
  13. 13. Java.net <ul><li>About </li></ul><ul><ul><li>Founded in 2003 </li></ul></ul><ul><ul><li>Funded by Sun, managed by the O’Reilly Network </li></ul></ul><ul><ul><li>5,000 projects (20% active)‏ </li></ul></ul><ul><ul><li>500,000 registered users (10% active)‏ </li></ul></ul><ul><ul><li>An ecosystem of Java developers </li></ul></ul><ul><li>Successful </li></ul><ul><ul><li>Achieved legitimacy in the eyes of developers </li></ul></ul><ul><ul><li>Independent, vendor-agnostic </li></ul></ul><ul><ul><li>Embraced open-source software movement early </li></ul></ul>
  14. 14. Lessons Learned <ul><li>Use community governance sensibly </li></ul><ul><ul><li>Not at the site level, but for projects / technology </li></ul></ul><ul><li>Put the community first, even when your bosses disagree </li></ul><ul><ul><li>Earn credibility for your company </li></ul></ul><ul><ul><li>Teach yourselves how to be a good community participant </li></ul></ul><ul><ul><li>Achieve an organizational understanding of what it takes to be respected in the community </li></ul></ul><ul><li>Simple tools can go a long way </li></ul><ul><ul><li>Small groups are effective with forums, wikis, blogs, mailing lists, code management </li></ul></ul>
  15. 15. Glassfish Enterprise Class Java Open Source App Server
  16. 16. Glassfish <ul><li>About </li></ul><ul><ul><li>Started June 2005 </li></ul></ul><ul><ul><li>Over 14 million downloads to date </li></ul></ul><ul><ul><li>Over 240 thousand registrations since Dec 2007 </li></ul></ul>Glassfish Admin Hits 2/07 - 12/08
  17. 17. Glassfish <ul><li>Lessons Learned </li></ul><ul><ul><li>Don’t start from scratch </li></ul></ul><ul><ul><li>Usefulness is very important </li></ul></ul><ul><ul><li>Develop transparently </li></ul></ul><ul><ul><li>Strive for win-win relationships </li></ul></ul><ul><ul><li>Communication tools matter least, participation and commitment matter most </li></ul></ul><ul><ul><li>Large and distributed projects thrive on information </li></ul></ul><ul><ul><li>Leave room for local experimentation,but think globally </li></ul></ul><ul><ul><li>“ Empowerment and communication creates community” </li></ul></ul><ul><ul><li>Communities create markets </li></ul></ul>
  18. 18. Java Support Forums
  19. 19. Java Support Forums <ul><li>About </li></ul><ul><ul><li>General Java technology discussions </li></ul></ul><ul><ul><li>900,000 registered users (17% active)‏ </li></ul></ul><ul><ul><li>5,000 new users join each month </li></ul></ul><ul><ul><li>Successful community moderators program </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>Ignore your developer community at your peril! </li></ul></ul><ul><ul><li>Expertise is the currency of a support forum — track and measure this (points and rewards programs)‏ </li></ul></ul><ul><ul><li>Embrace your community leaders — they can help you more than you realize </li></ul></ul>
  20. 20. JavaONE Images courtesy of Jochen Siegle/TechShowNetwork
  21. 21. JavaONE on the Web JavaOne BlogCentral JavaOne Ustream
  22. 22. JavaONE <ul><li>About </li></ul><ul><ul><li>Started 1996, celebrated 13th anniversary in June 2008 </li></ul></ul><ul><ul><li>Average 15,000 attendees yearly </li></ul></ul><ul><ul><li>Technical sessions, BoFs, Hands-on labs for the Java-faithful and Java-curious </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>People need offline, physical interactions to cement relationships started online </li></ul></ul><ul><ul><li>Offer students free admission — they’ll enter the workplace soon, and could be your brand advocates </li></ul></ul><ul><ul><li>Try to capture the excitement of events on the Web with streaming video, podcasts, tagged photos & blogs </li></ul></ul>
  23. 23. Community Touch Points
  24. 24. Java Studio Creator Product Reviews
  25. 25. Java Studio Creator Product Reviews <ul><li>About </li></ul><ul><ul><li>Launched in 2006 on Sun.com and Developer sites </li></ul></ul><ul><ul><li>Hosted service provided through partner </li></ul></ul><ul><ul><li>Moderation is done on an exception-basis </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>Make your competitors squirm by doing the things they are unwilling to do </li></ul></ul><ul><ul><li>Don’t force people to adopt social tools if they aren’t ready </li></ul></ul><ul><ul><li>Use reviews to build a better mouse trap, and earn loyal customers, too </li></ul></ul>
  26. 26. Sun Developer Network Share
  27. 27. Sun Developer Network Share <ul><li>About </li></ul><ul><ul><li>Launched April 2007 </li></ul></ul><ul><ul><li>2,015 members </li></ul></ul><ul><ul><li>342 posts </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>Look outside for innovation and inspiration </li></ul></ul><ul><ul><li>Don’t underestimate soft skills needed to manage a community </li></ul></ul><ul><ul><li>To get things done, you sometimes have to play outside the rules </li></ul></ul><ul><ul><li>If you aren’t just a little bit scared, something is wrong </li></ul></ul>
  28. 28. java.sun.com Community Discussions
  29. 29. java.sun.com Community Discussions <ul><li>About </li></ul><ul><ul><li>Launched November 2008 </li></ul></ul><ul><ul><li>Hosted service provided through partner </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>Build strong relationships with your vendors early (you never know how much abuse you’ll subject them to)‏ </li></ul></ul><ul><ul><li>There is no such thing as a small community project </li></ul></ul><ul><ul><li>Avoid attempts to “go big” if you haven’t solved for community moderation </li></ul></ul><ul><ul><li>People want to be heard. Give them the opportunity. </li></ul></ul>
  30. 30. Sun Java Communications Suite Wiki
  31. 31. Sun Java Communications Suite Wiki <ul><li>About </li></ul><ul><ul><li>Launched October 2007 </li></ul></ul><ul><ul><li>Uses third-party enterprise wiki software </li></ul></ul><ul><li>Lessons learned </li></ul><ul><ul><li>Wikis are for real — collaboration and communication are accelerated, especially in big companies </li></ul></ul><ul><ul><li>The need for good information architecture doesn’t go away — it’s importance is magnified on a wiki </li></ul></ul><ul><ul><li>Opening up your development processes to the world can have unexpected benefits — like new customers interested in your company and product! </li></ul></ul>
  32. 32. Java Open Source Social Networking
  33. 33. Java and Social Networking <ul><li>Project SocialSite </li></ul>Profiles Java.net widget integration
  34. 34. “ The real power of Java technology is ‘connecting.’ And when you get people connected, good things happen.” Parting Thought
  35. 35. Community Manager for Hire! <ul><li>Lou Ordorica’s contact info: </li></ul><ul><ul><li>Twitter: http://twitter.com/lordorica </li></ul></ul><ul><ul><li>Blog: http://blogs.sun.com/socialfx </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Linked In: http://www.linkedin.com/louordorica </li></ul></ul>

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